Chrysler's latest commercial for the new 300 looks to tout the automaker's new eight-speed automatic transmission for 2012, which offers up to 31 miles per gallon on the highway when paired with the 3.6-liter Pentastar V6 engine. That's commendable mileage for a large, rear-wheel-drive sedan, and Chrysler deserves credit for making it happen.

The Detroit-based automaker is also still pushing its "Imported from Detroit" tagline, which we like, and, as ever, has homed in on the community aspect by driving the 300 through downtown Detroit and through the suburbs to what appears to be a very nice home somewhere near the city. It's all pretty effective, we think, but there is one glaring issue with the commercial for those paying close attention.

The car pictured in all the driving shots is actually a 2012 Chrysler 300C (as mentioned in the disclaimers), which still comes with a five-speed automatic connected to the much-lauded Hemi V8 engine. There's a quick flash to the new shifter that connects the driver to the eight-speeder, but that's clearly not in the same car we see elsewhere in the ad. We don't really understand why Chrysler made that decision, as all the goodies you'd want to show off can indeed be had with the V6 model, but maybe that's why we're writers and not marketers.

In any case, check out the latest video in Chrysler's "Imported from Detroit" series after the break.



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    • 1 Second Ago
  • 177 Comments
      CruzControl
      • 3 Years Ago
      Love this CAR!!!!!
      Randy, Ran,RatedR,
      • 3 Years Ago
      Fried Rice did you just say a v6 camry or accord is fun and you really meant it roflmao you sir have the best drugs on the market please put the drugs and alcohol down
      ChrisTT
      • 3 Years Ago
      Good job Chrysler! Now bolt it to the 3.0 CRD in the Grand Cherokee and you'll sell an Overland in Germany. And while you're at it, bring the shift knob.
      Imaginary lines
      • 3 Years Ago
      Nice job Chrysler Group, I see the Charger is rated the same.....
      wegner426
      • 3 Years Ago
      How come all the haters weren't saying "but Audi didnt make the transmission or shifter" when Audi used the ZF?. As mentioned, many cars are using this transmission, and Chrysler is building this trans in the USA. No other domestic has an 8 speed. The trans will be behind the V-8's soon enough.
      Henry Julicher
      • 3 Years Ago
      The commercial is pretty good and shows some great parts of Detroit proper and the suburbs, in fact there is a picture of Brookside School off of Cranbrook Road and also the Cranbrook Art Academy near the intersection of Martell Dr. and Lone Pine Rd. in Bloomfield Hills. The car is done very well and I'm glad Chrysler is putting in the 8sp in their 300. I'm hoping they will also upgrade the transmission now in the Grand Cherokee. Chrysler is an American company as Fiat does not have majority ownership of Chrysler. In fact, it still remains very much American and headquartered in Auburn Hills, MI. For what it's worth, Fiat CEO's are actually working from Auburn Hills and not Turin. Marchionne is located in MI not in Italy. Anyways, I believe Fiat owns something of 35-40% of Chrysler.
        • 3 Years Ago
        @Henry Julicher
        [blocked]
          Mike D
          • 3 Years Ago
          The engineering and manufacturing is still done by Chrysler US/Canada. Not much has changed on that front. The CEO/majority ownership is Italian but that's about it. Everything is still done here in North America.
      Javanese
      • 3 Years Ago
      Wow, the 300 is really growing on me.
        • 3 Years Ago
        @Javanese
        [blocked]
        Javanese
        • 3 Years Ago
        @Javanese
        Never liked the old 300. A bit meh on this new one but now... looking better.
      ahjotah
      • 3 Years Ago
      I cannot BELIEVE all you people with the comments about the damn shifter! "Audi's shifter" is not even Audi's shifter, it's just a standard design they selected for their cars because of how the ZF trans functions - which by the way could have been a total fluke considering the 300 was designed PRE-"bailout" (and pre-current generation Audi A8) w/rumors already flying about the 8-speed. Shut up already! http://en.wikipedia.org/wiki/ZF_8HP_transmission
      Ryan
      • 3 Years Ago
      Holy hell. Do the lot of you actually think it necessary to repeat "whoa, the shifter looks like it was copied from an Audi!"?! It's like a kindergarten fieldtrip to the freakin' zoo in here.
      Gator
      • 3 Years Ago
      BTW that shifter looks like it came out of the Audi A8. It also so happens that they have an 8spd tranny also.
        Brex
        • 3 Years Ago
        @Gator
        If you guys will drill down more than one page you'll see this has been mentioned over and over and over.
        • 3 Years Ago
        @Gator
        [blocked]
        ahjotah
        • 3 Years Ago
        @Gator
        http://en.wikipedia.org/wiki/ZF_8HP_transmission
      steffietje
      • 3 Years Ago
      Actually, the new Lancia Thema = Chrysler 300 displayed in this year's IAA Frankfurt had that same new shifter.
      Blake
      • 3 Years Ago
      Finally, the weak link is gone! Also, if you had taken the picture at the top of this article and posted it here two years ago asking what car you thought it might be from, how many people would have said "Chrysler"?
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