Like a kid forever awaiting the presence of his deadbeat dad at his birthday party, we've been promised the return of Alfa Romeo to the United States so many times that we've stopped feeling disappointed when it is invariably "postponed" again. But that numbness isn't shared by Fiat dealers across the country. Many of them are reportedly and understandably upset at the latest delay of the brand's reintroduction to America.

Although the lion's share of the 102 Fiat dealers that have sprung up across the country (and 28 more to come by year end) have grown out of existing Chrysler franchises, all have had to invest significantly in bringing Fiats to their showrooms. And while the 500 range has been selling well, it's the only model they have to offer. Though no explicit promises were made, many of these dealers were counting on receiving Alfa Romeo to fill their new showrooms.

Instead, the relaunch of the stoic marque has been delayed again. When it does finally arrive, the MiTo hatchback is set to lead the charge together with the 4C sportscar, followed by the Giulietta five-door hatch. The Giulia is set to replace the 159, not next year as originally planned, but in 2014. And while plans for a Jeep-based SUV have reportedly been scrapped, a new sedan is said to be in the works to succeed the long-gone 166 and share its platform with the next Maserati Quattroporte. For our part, we won't be holding our breath any longer before we just blow out the candles and get on with things.


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  • 32 Comments
      JayH
      • 3 Years Ago
      that showroom looks nice... they did a great job there at least!
      • 3 Years Ago
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        untitledfolder
        • 3 Years Ago
        lol who in the world falls for this? These penny auction sites are obvious scams.
      Ken
      • 3 Years Ago
      probably irritating for the dealers that themed their redesign around tried and true Alpha design concepts like doors that don't open fully, putting the garage next to the show floor, giving people their own seats to attach to posts instead of proper chairs. Without the alphas on the floor, the spirit is just lost.
      Italiaspeed
      • 3 Years Ago
      I will anxiously await Alfa's return (been forever anyway) , until then I will indulge myself with a 500 Abarth. Great to see Italian vehicles finally coming back!
      SFGiantsFan35
      • 3 Years Ago
      Since production of the Brera has ended, I'm in no rush for them to get here.
      budwsr25
      • 3 Years Ago
      http://www.fiat500usa.com/2011/09/fiat-500-records-its-largest-sales.html I DON"T BELIVE THIS STORY!
      dom650
      • 3 Years Ago
      Their frustration is understandable. I like the 500 but I cannot wait for the Giulietta Quadrifoglio to get here. That's what I'm holding out for. And I sure as hell don't want a Pontiac badge on there.
      • 2 Years Ago
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      CarCrazy24
      • 3 Years Ago
      I agree, Alfa is taking far too long to set up here. Hopefully Fiat keeps getting new models before then before the current lineup of 500's go stale
      budwsr25
      • 3 Years Ago
      If I was a dealer I would be mad as hell. Only so many people want a 500. They have nothing else to sell and nothing new is due for the FIAT brand at for a while. I wouldn't have commited anything to FIAT until they had a lineup of cars on american soil. Different options and packages on the 500 don't count.
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