Toyota pins comeback hopes on hybrids; predicts they'll be 20% of market by 2020
To win back both market share and profitability, Toyota is putting even more emphasis on hybrid technology. As readers know, Toyota will soon have three versions of the hybrid hatch on the market with the Prius, the roomy Prius V, and the Chevy Volt-challenging Prius plug-in hybrid. Additionally, Toyota's President of U.S. sales, Jim Lentz, has announced that "Prius is going to be the backbone of our powertrain philosophy going forward. The vast majority of vehicle sales we're going to have are going to be hybrids." This might be part of a global increase in hybrid sales. Takeshi Uchiyamada, Toyota's executive vice president overseeing R&D, recently said that he thinks that hybrids will make up 20 percent of all global vehicle sales in 2020.
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