Anyone out there interested in having a crazy stalker? How about if that stalker had personal information such as your home address, email and phone number? Nope, doesn't sound like much fun to us, either. That's exactly what happened to Amber Duick, a woman from California who claims she was duped into signing up for a five-day stalking, courtesy of the marketing team at Saatchi & Saatchi, on behalf of Toyota.

One of Amber's so-called friends decided it would be funny if she had an online stalker, so he forwarded her an email for a "personality test" that was actually an application to be punked. It was all part of a campaign in 2009 for the Toyota Matrix called "Your Other You."

Duick's made-up "stalker" was named Sebastian Bowler, a 25-year-old soccer fanatic from England with a drinking problem and a pit bull named Trigger. According to a series of emails sent to Duick, Bowler was on his way to her home and planned to sleep on her couch for a few nights after running into problems with the law. Eventually, Duick was informed via an emailed video link that she was being pranked.

Haha, very funny.

Duick sued. Toyota moved to dismiss the case, claiming that Duick had, perhaps unintentionally, agreed to be a part of the campaign by filling out the aforementioned fake personality test. Part of her consent was agreeing that any disputes would be handled outside of court in arbitration, but, a California Appellate judge recently disagreed, ruling that the agreement was invalid because Duick was enticed to sign it under false pretenses. That means the case has cleared its last hurdle before going to trial where Duick is seeking $10 million in damages. Not so funny now, eh?


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    • 1 Second Ago
  • 49 Comments
      Renaurd
      • 3 Years Ago
      Toyota stalk some good designers, not your customers.........
      MHayes
      • 3 Years Ago
      She should be suing her friend.
        SuperSkyline89
        • 3 Years Ago
        @MHayes
        Exactly. Everyone seems to have simply glossed over the fact that her friend is the nimrod that started this whole thing. Suing Toyota would be like putting you in jail because someone stole their car and then killed somebody with it.
      Jay
      • 3 Years Ago
      Well, it looks like this time *puts on shades* the joke's on them.
      vikinglab79
      • 3 Years Ago
      $10M? Prank me!
      Paulevalence
      • 3 Years Ago
      $10 million...? really?
      Gmetal
      • 3 Years Ago
      Stupid ad, but more stupid is the lawsuit. 10 mil, for that?? get over it, shes taking advantage of the situation, to make cash.
      RudyH
      • 3 Years Ago
      I don't get it... So a friend signed this person up, so wouldn't it be the friends fault? End of day this is a STUPID marketing scheme but don't see how Toyota is at fault.
      LUSTSTANG S-197
      • 3 Years Ago
      I don't know who to dislike more in this case. I would hate to see such annoying marketing tactics become the norm. It's bad enough as it is that I feel I am being marketed to every time I log on to my computer, or set foot outside my front door. I also would not like to see someone like this woman become 10 million dollars richer. I mean, would she have made such a fuss and felt entitled to 10 million dollars if it were Cousin Bill's Hubcap Shack that pulled this prank instead of Toyota? Of course not.
      kevsflanagan
      • 3 Years Ago
      Ok wait let me get this straight... a "friend" sent her the email with a link inside. Why is she not attempting to sue this friend? Yes Toyota picked the wrong ad agency for a campaign but 10million dollars worth of wrong no. Give her a grand say sorry and be done with it.
      tenspeeder
      • 3 Years Ago
      Sounds to me like someone is trying to figure out an easy way to quit her Walmart job, although that stalker program was pretty lame.
      KC
      • 3 Years Ago
      So his her 'friend' a co-defendant?
      Lemon
      • 3 Years Ago
      I don't understand how this method of advertising is supposed to work...
        TelegramSam
        • 3 Years Ago
        @Lemon
        You get media coverage without having to explicitly pay for it. If you don't think that works, I will point out that we are typing about it right now.
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