For those that think the Audi A8L W12 isn't luxurious enough, the German automaker debuted a limited edition model here in Frankfurt dubbed the "Exclusive Concept." The A8 follows the R8 and Q7 as models available under the Exclusive label.

Unlike the R8 program that allows buyers to customize their interior, Audi has already made the choice for you with the A8L W12. The car features a unique interior with Cognac-colored Poltrona Frau leather and inlays made from olive ash. Leather covers nearly every inch of the car including the dashboard, center console, and door trims. Even the car key is made from high quality cow hide. Audi says that it plans on producing the A8 L W12 Exclusive, although just fifty examples are slated to be built.

Follow the jump for the official details in Audi's press release or check out our photos live from the show floor in the high-res gallery above.
Show full PR text
At the Frankfurt Motor Show Audi is showcasing a small-series version of the A8 L W12 that is aimed at an exclusive group of connoisseurs. The sedan, being marketed under the "Audi exclusive concept" label, presents an exclusively finished interior – with leather of the prestigious Poltrona Frau brand and olive ash natural inlays.

The standard version of the A8, Audi's flagship model, is already a thrilling example of uncompromisingly high build quality – the bespoke character of its interior appeals to all the senses. The brand takes the experience to a new level in the A8 L W12 Audi exclusive concept.

The seats are upholstered in Cognac-colored leather by the exclusive Italian manufacturer Poltrona Frau – a grade with an exceptionally soft, even, natural finish. There are highlights of granite gray piping on the center sections of the seat and seat backs. Leather elements on numerous parts of the interior – such as the dashboard, the center console, the tunnel, the door trims and seat consoles – round out the equipment; even the car key is trimmed in leather.

The inlays made from the wood olive ash natural provide an elegant contrast to the leather by Poltrona Frau. The light gray-brown veneer has an exquisitely fine grain, a natural, slightly rough surface and a hint of silver in the pores that gives the wood's appearance a refined look. It is used extensively throughout the interior – for instance as inserts in the seat backs, on the cockpit fascia, in the door trims and on the large storage and control-panel units in the rear.

Sill trims with "Audi exclusive concept" lettering, deep-pile carpeting and exclusive-quality floor mats complete the interior. The body of the showcar that Audi is using to communicate the theme at Frankfurt is painted in Monsoon Gray.

The A8 L W12 Audi exclusive concept will be built in a strictly limited run of 50; each vehicle bears a plate marked with the serial number. Following in the footsteps of the Q7, this is now the second car line with a version under the "exclusive" label. Other models will follow.


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    • 1 Second Ago
  • 10 Comments
      SloopJohnB
      • 3 Years Ago
      Love it. In 3-4 years it will have depreciated to about $50K.
      • 3 Years Ago
      [blocked]
      dystroglycan
      • 3 Years Ago
      wow, what an interior
      Travis St.Marthe
      • 3 Years Ago
      another expensive German car that's going to be returned at 36k miles, then the depreciation really starts
      IBx27
      • 3 Years Ago
      Too bad it doesn't come in a color. It's possible to do a subtle color elegantly, like a dark metallic blue, green, red, etc. Silvery-gray isn't special, and it's too understated for something called the 'exclusive concept.'
      zizixx89
      • 3 Years Ago
      wow that wood is very unique but it was inside of intiniti first but this is very nice
      KAG
      • 3 Years Ago
      Who needs a limo, the backseats look perfect
      Alan Ko
      • 3 Years Ago
      I wonder why a German car maker uses a leather called "Frau" (http://en.wiktionary.org/wiki/Frau). That reminds me of Buffalo Bill from silence of the lambs. It's more Dartz Prombron style...
      Awjvail
      • 3 Years Ago
      Long car is long.