• Video
  • Sep 14th 2011 at 12:00PM
  • 16
We've walked through many auto show displays over the years, and while we can appreciate all the hard work that goes into making them happen, we rarely reflect on it. Having said that, it isn't often that we come across a display that is as impressive as the temporary one built by Audi for the 2011 Frankfurt Motor Show. And when we say "built," we're talking about a ground-up structure that is as attractive as it is massive. If it wasn't clear before you watched the video, it should be afterwards: Auto shows are big business, and Audi is seemingly hellbent on reminding Europe that it's now the largest purveyor of luxury rides on the continent.

Audi apparently also knows that the stand-alone building it constructed for the show is impressive, because the luxury make pointed a time-lapse camera at the construction site and placed the resulting video on YouTube for the world to see. Hit the jump to watch for yourself as 52 days of breakneck building is compressed into two minutes of wow. If only our road crews could work this fast.

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    • 1 Second Ago
      Astin Fartin
      • 4 Years Ago
      Clearly I've paid too much money for my car.
      • 4 Years Ago
      • 4 Years Ago
      7 weeks to build something that lasts for one? Sounds like a weekend dinner (hour to prepare, 10 min to eat), but leaves one hungry.
      • 4 Years Ago
      They should put the money into developing a new concept to Germans: a reliable luxury car. Now I know why Audi are so expensive for something that starts falling apart as you drive off the dealership.
        • 4 Years Ago
        your knowlege is zerro...Audi has beaten all inclunding Lexus in europen reliabilty ratings..here the Audi A4 is by far the most reliable car currently on sale...
      • 4 Years Ago
      TIme lapse films are interesting. But considering Autoblog is still new and learning a lot about things around the world, this isn't new exactly. Many years ago, I went to the Frankfurt Autoshow, and BMW had a similar outdoor "pavilion" , and it looked much more impressive. Atlteast to many. But then remember, this is Germany. The not only do it bigger, they do it better too. Btw, was the inside a two level building just a big warehouse sort of building?
        • 4 Years Ago
        you got voted down for mentioning BMW, but i totally agree with you. That audi display looks like a warehouse with bunch of cars just standing there. Nothing about it impressive.
      • 4 Years Ago
      I was wondering why an Audi costs so much. Is this really necessary?
      Andre Neves
      • 4 Years Ago
      Impressive. But isn't it just going to be torn down after the show? If that's the case, it's a big waste of money IMO.
      Eta Carinae
      • 4 Years Ago
      Yeah this building is beatiful but it can't be from an artist perspective because an artist create designs to last so people can see it for years upon years....not this ! It will be down in the next month, if every artist had Audi's point of view about this da Vinci would have painted the Mona Lisa and then burned it -_-
        • 4 Years Ago
        @Eta Carinae
        Are thespians or musicians that put on live performances not artists in the absence of recording equipment? Is a chef not a culinary artist if his work is consumed? Some art is meant only for a specific place and time, but that does not degrade its value. This can apply to architecture as well, or any other form of art for that matter. More importantly, this is a simple metal building with a decorative/consumable exterior tacked on the outside; it's not the Sistine Chapel! The metal building is a pre-engineered structure, and can essentially be fully disassembled and reassembled elsewhere. The exterior was probably expensive because it was labor intensive, but the use of material looked minimal. The companies that do this type of construction have it down to a science, and you can be sure that they reuse or recycle as much as possible as a matter of good business and marketing. What you really have here is Audi contributing to the local economy of Frankfurt and/or whoever they brought in to manage the work. This is a good thing.
      • 4 Years Ago
      Can't remember if I've seen a time lapse over so many days, though the nights get annoying. Action action action, pause... action action action, pause... action action action, pause...
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