Lexus design has never been very flashy, and many might say (including us) the automaker's entire current lineup is a bit bland-looking (LFA supercar excepted, natch). But that visual conservatism may be about to change: Automotive News is reporting that the Japanese juggernaut plans to change that by taking more risks and striving for more character.

Toyota Design Chief Tokuo Fukuichi tells AN that the brand will build on the design language first introduced in the HS 250h and refined in the GS, but with more emphasis on the fighter jet-inspired grille. Lexus says the eye-catching grille draws from the hourglass shape of a spindle, but it's more than just an expressive face. Fukuichi adds "The spindle grille is not just a design matter; it also has to have a good functional performance in bringing in air."

In short, Lexus is looking to push itself to create more dynamic new models, even if some models don't exactly come off as focus-group friendly. We're all for a sexier Lexus with a personality implant, but a new grille won't be all that's needed. Only time will tell if Toyota's premium marque can shed its conservative tendencies and come up with something more dynamic that still sells.


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  • 69 Comments
      Chris
      • 3 Years Ago
      Nothing new here. Same old Lexus bashers coming out of the woodwork to bash a car they'd be jacking off over if it had any other badge on it.
      miketim1
      • 3 Years Ago
      I Love lexus and always have. I always thought their cars looked good from the start. A car doesnt have to be flashy to look good thats where your wrong.. I've never been the type that likes to show off and my cars follows suit. I've always found Lexus to be good at what they do and they built on their own foundation and that helped them get to the level they are today. Lexus is still very young compared to its competition but yet with such few years under its belt its able to run with the best... if thats not the signs of a good company with a good head on its shoudlers IDK what is. Theirs a serious story behind Lexus that many dont know about. I love the old Lexus and I will love the new Lexus. The new GS looks great and I cant wait to see it on the road to get a personal look at the car and its details. The ISF is a beast and the LFA.. well I dont need to explain about the LFA do it. Anywho . . . I'm waitin for the next gen LS and next gen IS Lexus...
        Keven Fitzpatrick
        • 3 Years Ago
        @miketim1
        Great you like your lexus cars, blah blah blah. The reality is that people like you create their own narrative - one that sounds good to themselves and ultimately supports, if not fully outright justifies their purchase of said car. You will always, and I mean always, find some fault with the competition so to keep you in your current trajectory.
        miketim1
        • 3 Years Ago
        @miketim1
        LFA do I ? **
      Mazdaspeed6
      • 3 Years Ago
      This thing looks fantastic. The A6/A7, the 5 series, the GS, the Eclass, I love them all. Everyone is doing a great job in that segment.
        William
        • 3 Years Ago
        @Mazdaspeed6
        How Oprah! "You're a winner! And you're a winner! And YOU are a winner!" Gotta say I love you're enthusiasm- Thanks!
      bubciak
      • 3 Years Ago
      If you own Toyota JUST BURN IT !!!!!!!!!!!!!!!!!!!!!!!!!!!
      William
      • 3 Years Ago
      I find this "new face for Lexus" about as successful as the old "new face for Acura". Just my most humble of opinions, but even Japan's "premium brands" (Acura/Lexus/Infiniti) should consider hiring heavy weight designers. A great example is what Peter Schreyer is doing with Kia, who's models look far more attractive and timeless than Hyundai's models with the same mechanical architecture. Or maybe I'm just getting too old to appreciate "new for newness sake". LOL!
        Dest
        • 3 Years Ago
        @William
        Really? You want the new Lexus to look like the Forte (aka Civic rip-off)? If the new GS gets called boring on here, a Lexus-badged Forte would induce comas.
      styxmiko
      • 3 Years Ago
      lexus is failing in all respects. Buick is already surpassing the Lexus in all respects from quality to performance and design (both exterior and interior). The entry luxury segment is very competitive and Lexus is slipping downward. Actually I have to commend Buick and GM for doing such a fantasic job with the Buick brand.
        dowens1617
        • 3 Years Ago
        @styxmiko
        Are you high? Just answer that questions first, and then we can continue to talk. Your earlier statement in a response to my post was, "actually, lately Buicks are a lot sportier than the Lexus!!". Really!?!? Cause I'm not reading one performance comparison that's matching an Lexus IS or Lexus GS against any Buick. Maybe that's cause Buick doesn't make a rear wheel drive car. Or maybe because except for you no one of the planet is cross shopping Buick and Lexus. I actually own a Lexus GS, and would never consider buying a Buick. I'd consider a Cadillac CTS before looking at any Buick.
          Basil Exposition
          • 3 Years Ago
          @dowens1617
          @ dowens1617 It's a tough pill to swallow for Lexus fans, but styxmiko's comment is actually pretty accurate. And if you think no one's cross shopping Buick and Lexus, you've got your head in the sand. These days they're pretty much direct competitors.
          Chris
          • 3 Years Ago
          @dowens1617
          @Basil - Buick and Lexus are not competitors. Cadillac is GM's Lexus competitor, and is falling flat on its face.
      Andrew
      • 3 Years Ago
      let the negative comments flow specifically and only because this is lexus~
      carfan
      • 3 Years Ago
      When we were kids, everytime my aunt came over to visit, she would lovingly laterally squeeze my sister's cheeks in such a way that her lips looked like the grille of this lexus (squished in an X shape)...at least my sister looked awfully cute with that temporary disfigurement, the problem is that this car looks awfully shitty with this PERMANENT disfigurement
      ryan
      • 3 Years Ago
      That grill is growing on me.
      Dest
      • 3 Years Ago
      "We're all for a sexier Lexus with a personality implant, but a new grille won't be all that's needed. " Yeah because aside from the grille, the new GS looks the exact same as the old one. Do you guys even read what you write?
        wtrmlnjuc
        • 3 Years Ago
        @Dest
        Are you blind?
          wtrmlnjuc
          • 3 Years Ago
          @wtrmlnjuc
          Oh whoops I read your comment wrong. Sorry.
          Dest
          • 3 Years Ago
          @wtrmlnjuc
          Are you? Tell me, what's the same? The headlights? The back? Oh wait, they're all brand new. Does the front in any way resemble the old GS? Nope.
      reattadudes
      • 3 Years Ago
      perhaps they should draw from their extensive past, with "timeless" designs like the 1972 Carina and 1978-1980 Cressida.
      Billy
      • 3 Years Ago
      Quality cars. But - This is like my wife "vowing" to give me more sex. (yawn).
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