We've heard plenty about Volvo attempting to move up-market and now we've got another indication of what it's going to look like.

The Volvo Concept You, debuting today at the Frankfurt Motor Show, is the next iteration of the Concept Universe originally shown in Shanghai earlier this year. We don't have any powertrain or production details, but that's the point – the You is all about showing off the future of Volvo luxury and how the Swedes plan on evolving the infotainment game.

The You's controls are distilled down into a single touchscreen mounted in the center console, partnered with a heads-up display on the windshield and a customizable dash. When the driver looks – yes, looks – in the direction of the screen, a pair of infrared cameras register the eye movement and wakes the display from sleep. All the normal climate, audio and infotainment controls are accessible – including internet for the passenger side – and drivers can swipe data from the touchscreen to the heads-up display or to share with back seat passengers. If it's anything like Volvo's standard navigation and audio controls, it should be pretty slick and less distracting than other systems.

The other interior innovation comes in the form of a new audio system developed by Alpine, equipped with a "FreshAir" subwoofer that drops the weight of the speaker from around 33 pounds down to three pounds.

You can see it all in the gallery above, including the utterly ridiculous door panels the ape a tailor-made suite – complete with pen.


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    • 1 Second Ago
  • 60 Comments
      Rollk
      • 3 Years Ago
      This is brilliant. The front/hood is pure Volvo PV heritage, as are the strong shoulder lines, and the rear is more recent design elements a la S/XC60. More than happy to see Volvo sticking to its roots and carrying its own. If only Saab was more fortunate...
      ilovepartygirls
      • 3 Years Ago
      the back is nice. the front looks like this -__-
      Xedicon
      • 3 Years Ago
      This thing looks really good... until you get to the front end. I love the back, the rear 3/4, the side, and then the front makes me feel ill. I couldn't help but notice there wasn't much in the way of front end shots in the pics, hehe. Volvo please change that front end. You've got some great stuff here that could really sharpen up the brand, just not with that face. Did I mention the front end is icky?
        toyslacker
        • 3 Years Ago
        @Xedicon
        I agree, the front end still needs a little work done to it, predominantly the headlights. It's a vast improvement from the first images of this concept, and it's definitely forward thinking. The rest of the car looks fantastic! I mean, the new faces of the C30, C70, S60, V60 weren't exactly welcomed with open arms, and they are selling pretty well (sans C70). I'm waiting for the production version, it'll be better and eventually grow on consumers too.
      Synthono
      • 3 Years Ago
      Hate the touchscreen. Car controls should, as much as possible, be operateable without taking your eyes off the road. Touchscreens aren't that.
        Alex740
        • 3 Years Ago
        @Synthono
        I totally agree, touchscreens in cars are part of the distracted driver problem, simple knobs with simple functions are the easiest and safest way to control a car's accessories and I would think the "leader in safety" would get that. Right now Volvo has some of the simplest and easiest to use interiors in the luxury market, hopefully this stays just a concept.
      Moe Khan
      • 3 Years Ago
      I wasn't sold on the Universe concept, but this looks gorgeous. It's how I expect a Scandanavian luxury sedan to look like. Clean, innovative design.
      Lachmund
      • 3 Years Ago
      looks like an audi a7 and a jaguar xf had a child. i like it but shouldn't it look a bit more volvo like?!
      Rollk
      • 3 Years Ago
      Hell, now that I'm looking at old images, this is essentially a modern-day PV through and through
      Mike J
      • 3 Years Ago
      Ok who left the Volvo in the wind tunnel to long. This thing is absolutely horrid
      DNB
      • 3 Years Ago
      Designed for Chinese arrivistes, I guess. Front end and hood are hideous.
        rosco110
        • 3 Years Ago
        @DNB
        I can't say I'm a big fan of the styling, but can someone please tell me why it's "chinese" styling? Is it because China owns a swedish company? Volvo cars are still designed in Europe including design houses like Pininfarina.
      le9193
      • 3 Years Ago
      I love Volvo, but I look at this as though it is a step into the back, the progress on recent models like the S60 and the XC60 aren't shown here when it comes to this particular concept and the side view looks identical to the Jaguar XJ.
      johnb
      • 3 Years Ago
      Very unfortunate design. If Volvo comes out with anything close to that it's curtains for the brand. Back to the drawing boards boys and girls.
      • 3 Years Ago
      [blocked]
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