In keeping with the fixed-menu offerings that characterize the small-car segment, there will be a convenience-oriented Up!, High Up!, Up! Black and Up! White models that bring a set number of options to the party. (We! Don't! Know! About! You! But! We're! Getting! Tired! Of! All! This! Ridiculous! Marketspeak! Naming! And! Crazy! Punctuation!)
According to VW, an innovative financing plan called AutoCredit2 will roll into overseas dealerships to aid sales of the car, but we don't know anything about that yet. Also, still no word on whether the Up! franchise will make it to North America, but we wouldn't count on it, at least with this generation of products – after all, we're still waiting on something like the next Polo.
So hop on into the gallery of high-res photos for some Up! White and see if it might be worthy of your wily financing schemes.
Price in Germany set at 9,850 euros includes ESP
Wolfsburg / Frankfurt, 12 September 2011 - Volkswagen has written automotive history with compact cars. Now, the most successful German carmaker is presenting – on the occasion of the IAA in Frankfurt am Main (September 15 - 25) – the world premiere of a new small car: the up!. A four-seat city specialist with charisma and great potential. In Germany, the new up! can already be ordered beginning tomorrow (13th of September) including standard ESP at prices from 9,850 euros.
On a minimal footprint (3.54 length), the up! offers maximum space for four persons as well as highly efficient drive technologies (two petrol engines with 44 kW / 60 PS and 55 kW / 75 PS, one natural gas engine with 50 kW / 68 PS, two new gearboxes). Fuel consumption of the 60-PS version with BlueMotion Technology (including Stop/Start system): 4.2 l/100 km. The entirely new up! will also debut as the world's first car in its class to have an optional automatic city emergency braking function.
There are three equipment versions for different budgets and needs: take up! is the entry-level version, move up! the convenience-oriented model, and high up! is the top version. At the market launch there will also be two upgraded models based on the high up!: the up! black and up! white. And that is just the beginning, because the up! will be getting reinforcements. This will gradually create an up! family – of small, efficient, well thought-out, individual and appealing Volkswagens.
In launching the up!, Volkswagen has not only put a new car in motion; at the same time, it has also remixed the parameters of financing. A new financing model with highly flexible configuration options offers up! buyers greater financial freedom. This financing is called AutoCredit2. If they wish to, customers can also insure their up! as well. And this insurance will fit the budgets of new car drivers. The bottom line: AutoCredit2 and the low entry-level price of the up! of 9,850 euros will make driving a safe and fuel-efficient new car more attainable than ever.