The 2012 Volkswagen Up! production model is finally here. To be made available in several flavors, the go-to vanilla offering is remarkable as much for its meandering gestation as it is for its price: €9,850 for the Move Up! "convenience-oriented model" (about $13,500 USD, including Germany's costly Value Added Tax). That model will have the 59-horsepower gas engine that slots below the available gas-powered 74-hp engine and 67-horsepower natural-gas engine.

In keeping with the fixed-menu offerings that characterize the small-car segment, there will be a convenience-oriented Up!, High Up!, Up! Black and Up! White models that bring a set number of options to the party. (We! Don't! Know! About! You! But! We're! Getting! Tired! Of! All! This! Ridiculous! Marketspeak! Naming! And! Crazy! Punctuation!)

According to VW, an innovative financing plan called AutoCredit2 will roll into overseas dealerships to aid sales of the car, but we don't know anything about that yet. Also, still no word on whether the Up! franchise will make it to North America, but we wouldn't count on it, at least with this generation of products – after all, we're still waiting on something like the next Polo.

So hop on into the gallery of high-res photos for some Up! White and see if it might be worthy of your wily financing schemes.
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IAA star: world premiere of the up! by Volkswagen
Price in Germany set at 9,850 euros includes ESP


Wolfsburg / Frankfurt, 12 September 2011 - Volkswagen has written automotive history with compact cars. Now, the most successful German carmaker is presenting – on the occasion of the IAA in Frankfurt am Main (September 15 - 25) – the world premiere of a new small car: the up!. A four-seat city specialist with charisma and great potential. In Germany, the new up! can already be ordered beginning tomorrow (13th of September) including standard ESP at prices from 9,850 euros.

On a minimal footprint (3.54 length), the up! offers maximum space for four persons as well as highly efficient drive technologies (two petrol engines with 44 kW / 60 PS and 55 kW / 75 PS, one natural gas engine with 50 kW / 68 PS, two new gearboxes). Fuel consumption of the 60-PS version with BlueMotion Technology (including Stop/Start system): 4.2 l/100 km. The entirely new up! will also debut as the world's first car in its class to have an optional automatic city emergency braking function.

There are three equipment versions for different budgets and needs: take up! is the entry-level version, move up! the convenience-oriented model, and high up! is the top version. At the market launch there will also be two upgraded models based on the high up!: the up! black and up! white. And that is just the beginning, because the up! will be getting reinforcements. This will gradually create an up! family – of small, efficient, well thought-out, individual and appealing Volkswagens.

In launching the up!, Volkswagen has not only put a new car in motion; at the same time, it has also remixed the parameters of financing. A new financing model with highly flexible configuration options offers up! buyers greater financial freedom. This financing is called AutoCredit2. If they wish to, customers can also insure their up! as well. And this insurance will fit the budgets of new car drivers. The bottom line: AutoCredit2 and the low entry-level price of the up! of 9,850 euros will make driving a safe and fuel-efficient new car more attainable than ever.


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  • 39 Comments
      Eastaboga
      • 3 Years Ago
      Where did the groovy concept car go? This is just a Fox, which is a perfectly good little micro, but this could have been so much more, oh well.
      L1011
      • 3 Years Ago
      What Up! ? Sorry, couldn't resist. VW, bring this to the US!! We're not all fat americans who want to drive a land barge. I'm looking for a commuter car and this would be a car I'd definitely consider. Also, where is the BluSport and when is it coming to the US?!?
      dukeisduke
      • 3 Years Ago
      Still waiting for the ad tagline, "Make the Up! yours!"
      fly by wireless
      • 3 Years Ago
      Nice, but the concept was better.
      CarCrazy24
      • 3 Years Ago
      BRING THIS HERE!!! Put a nice diesel engine in it with over 50mpg, and watch it sell!
      hevace
      • 3 Years Ago
      I hope they keep the price of the Up! down.
      BJMcGee
      • 3 Years Ago
      Any reason they don't have a normal VW shift pattern? The reverse is supposed to be on the top left?
      H.E. Pennypacker
      • 3 Years Ago
      i'd love to see this next to a white miata.
      tipdrip215
      • 3 Years Ago
      Bringing this to the U.S. would be a big screw-Up!
      Robert D.
      • 3 Years Ago
      I may be a Euro-snob douchebag, but I think they'd sell a butt-load of these in the U.S.
        Geekengineer
        • 3 Years Ago
        @Robert D.
        Euro-snob douchebags like you get all the fun diesels and hatchbacks, plus all the fun diesel hatchbacks. I understand there has to be a business case for every car sold here, but by golly, cars like this might sell well if they were actually available for the general public to see in person. I'm tired of the lame excuse "Fat Americans don't like fun, efficient cars that aren't huge.". Really? Have you tried to sell decent European hardware here? Give the US market a chance. Put some of those small cars (other than the Smart and the Fiat 500 - those are too damn small) on our roads and see what we'll buy.
      Steve H
      • 3 Years Ago
      I so want one of these.
      Lachmund
      • 3 Years Ago
      i just love the simplicity of it, still it manages to look special. i think it will age very well.
        Making11s
        • 3 Years Ago
        @Lachmund
        I am no VW fan, but you're right. This is an example of very well executed, timeless, simple design.
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