Toyota has announced that it will unveil its first-ever kei car to be sold under its recently launched Pixis sub-brand. The vehicle, called the Pixis Space, will make its official debut in late September. Based on the Daihatsu Move Conte, the Pixis Space will be sold at Toyota dealerships through what the automakers calls "Pixis stations." Yes, seriously.

After Toyota's version of the Daihatsu Move Conte makes its debut, the Japanese automaker will launch a Pixis-badged Daihatsu Hijet truck and microvan in December. By the end of 2012, Toyota says it will launch a Pixis version of the upcoming Daihatsu e:S – a vehicle that returns 70.6 miles per gallon (U.S.) as measured under Japan's JC08 test cycle.

In case you weren't aware, Daihatsu – Japan's oldest manufacturer of automobiles – operates under the control of Toyota. In other words, these Pixis machines are simply badge engineering at the kei level.


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  • 36 Comments
      • 3 Years Ago
      [blocked]
        TahsinZ
        • 3 Years Ago
        a car that is "boxy" and "sharp-looking" is literally an oxymoron...but this Suzuki sure looks great!
      phunkyphoxx
      • 3 Years Ago
      Ok. It's a fact that those cars make sense and are popular in japan. Is that reason enough that i am not allowed to think they look extremely fugly???
      anonymous guy
      • 3 Years Ago
      Is Toyota going to have a survey for the plural form of Pixis?
      Jim
      • 3 Years Ago
      "Daihatsus in Drag" sounds like the name of a hipster band.
      WillieD
      • 3 Years Ago
      The names and the vehicles are both ridiculously stupid.
        kmanning83
        • 3 Years Ago
        @WillieD
        Try living in a country as crowded as Japan (where gasoline is currently over $8/gallon) and you'll see real quickly why these cars not only make sense, but sell extremely well.
          Jim
          • 3 Years Ago
          @kmanning83
          @aatbloke1967 the only thing more irritating than "arrogant, ignorant, rude and stupid" americans are non-americans who think we're somehow unique in that regard.
          WillieD
          • 3 Years Ago
          @kmanning83
          Why do they have articles on this site if they don't even pertain to the readers? I have nothing against other cultures, I just thought I'd share my opinion on the vehicles. And the names don't seem very Japanese, though I don't speak Japanese so I could be wrong. I know the Japanese have a very different culture, but we have the Scion xB so I guess we have some similarities, ha. But yes, Jim, I agree with you on both your comments.
          aatbloke1967
          • 3 Years Ago
          @kmanning83
          "So they have to make the name stupid and make it as ugly as possible?" Little wonder that Americans get such an international broad-brushed reputation for being arrogant, ignorant, rude and stupid.
          WillieD
          • 3 Years Ago
          @kmanning83
          So they have to make the name stupid and make it as ugly as possible?
          kmanning83
          • 3 Years Ago
          @kmanning83
          What Jim said. It's a broad and obvious statement, but every culture has different tastes. What floats the boats of Japanese doesn't necessarily do so in the US. (The Nissan Cube, for example, is one of the brand's most popular vehicles in Japan. It's reception in the US has been lukewarm at best.) The world is a much more interesting place when you don't let ethnocentrism get in the way.
          Synthono
          • 3 Years Ago
          @kmanning83
          WillieD: They have to make it as space efficient as possible. The most space efficient shape is a box. Thus, it's a cube. Whether or not you find that aesthetically pleasing is not relevant.
      Andre Neves
      • 3 Years Ago
      Toasters with wheels.
        Critter
        • 3 Years Ago
        @Andre Neves
        This is the triennial autoblog JDM kei-car story! Celebrate!
      marcosc
      • 3 Years Ago
      The sad fact is that people will buy this shoe.
      Love Great Danes
      • 3 Years Ago
      soooo many ugly cars on the road, where did styling go???
      lorenzo
      • 3 Years Ago
      LOVE IT!! BRING MORE ULTRA SMALL CARS!! We need A class level cars in the US!!
        Zacarious
        • 3 Years Ago
        @lorenzo
        Depending on the price I would take a serious interest in a kei car.
      • 3 Years Ago
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      • 3 Years Ago
      [blocked]
        gork
        • 3 Years Ago
        A Kei car is over 20" shorter and 8" narrower than the original xB...we're talking micro proportions, not compact sizes.
          kmanning83
          • 3 Years Ago
          @gork
          I think he's just referring to the rebadge job being similar. The Move Latte (a more feminine vehicle build on the same chassis) also has a Toyota varient. I believe there are also Subaru variants of both the BB and the Move. Kei-car rebadging is very common in Japan.
      gabreigns
      • 3 Years Ago
      Like a Scion.
        scott
        • 3 Years Ago
        @gabreigns
        But even smaller than than the first gen xB.
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