It's called the Bell & Ross BR02-8 Carbon Case Purple 8 Pro Dial, and that mouthful of a 44-millimeter timekeeper will set you back $5,080. That is, if you can find one of the only 200 examples to be produced. How does this watch relate to Infiniti? The second hand and eight digit sport the same purple-hued luminescence that Infiniti automobiles feature in their gauge cluster. The eighth digit was chosen because it is considered a lucky number in Asia, and it's also the symbol for infinity when it's turned on its side.
Hop over the jump for the full specs on this limited edition Bell & Ross watch.
ROLLE, Switzerland (September 8, 2011) – Infiniti, the luxury performance automotive brand from Japan, has unveiled the Limited Edition BR02-8 Infiniti Carbon Case Purple 8 Pro Dial wristwatch, engineered by the Swiss specialist time instrument maker Bell & Ross. This is the second exclusive timepiece to be revealed by Infiniti, following the launch of the special edition BR03-92 Instrument Phantom model to commemorate last year's arrival of the Infiniti FX Limited Edition performance crossover.
The elegant watch has been designed to mark the continued and successful collaboration between Infiniti and Bell & Ross, two marques renowned for exceptional performance, modern luxury, technical perfection, and a unique ownership experience. Only 200 examples from the BR02-8 Infiniti Carbon Case Purple 8 Pro Dial series are available for purchase from any of the Infiniti Centre worldwide including the 45 outlets across Europe, at a recommended retail price (RRP) of £3,090.
Stylish yet subtle cues drawn from the partnership between Infiniti and Bell & Ross are clearly evident on this exclusive piece. The seconds pointer and eighth digit which sit on a matt black dial, sport a photo-luminescent finish in the same distinct purple colour employed by Infiniti across the globe. The number 'eight' is a symbol of luck in Asia, whilst also resembling the mathematical sign of infinity and the automaker's badge when rotated on its side. As a reminder of just how special this watch is, the steel case back has been beautifully engraved with the Infiniti signature, discretely complementing the Bell & Ross insignia.
Andy Palmer, Infiniti's Executive Vice President explains: "The Limited Edition BR02-8 Infiniti Carbon Case Purple 8 Pro Dial wristwatch is a true celebration of our continued association with Bell & Ross, for which we are very proud. The new timepiece effortlessly embodies the unique qualities of both brands to offer discerning customers a rare and highly sought-after addition to their collection."
For the locations of Infiniti Centres which span from Belgium to Bahrain, visit www.infiniti.com.
Movement: Automatic mechanical ETA 2982
Functions: Hours, minutes and seconds (all central hands). Date with quick correction
Case: Diameter 44mm, steel with matte black PVD finish, screw-in winding crowns, decompression valve
Back: Screw-down, steel with engraving of the Infiniti signature. Bell & Ross insignia etched below
Dial: Black. Infiniti purple-coloured seconds pointer and number '8'. Index and hands covered in a photo-luminescent coating for optimal night reading. Unidirectional internal bezel toothed and graduated to 60 minutes
Glass: Anti-reflection sapphire crystal
Water-resistance: 1,000 metres
Straps: Black rubber
Reference: BR 02 Purple 8 Pro Dial
Price: €3,500 or $5,080
Unique edition of 200 examples worldwide