In a move that truly shows how entwined Fiat and Chrysler have become, the Italian automaker, along with its U.S. sidekick Chrysler, confirmed today the launch a Ram-badged version of the Fiat Doblo van in the U.S.

The Chrysler Group has not released photos or specifications for the Ram-badged Doblo, but says the van will be imported from Turkey as it will be built by Fiat Group's Turkish joint-venture partner TOFAS. Chrysler adds that TOFAS will invest over $160 million for the necessary U.S. and Canadian homologation of the front-wheel-drive work van. TOFAS will set aside some of that cash to cover any North American, customer-specific modifications for the Doblo.

Chrysler says the seven-year deal with TOFAS calls for 190,000 Doblos to be shipped to North America. Look for the first Ram-badged Doblos to hit dealer showrooms in early 2013.
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Fiat Doblò to Enter North American Market Under the Ram Brand

September 9, 2011 , Auburn Hills, Mich.; Istanbul, Turkey; Turin, Italy - A Letter of Intent has been signed between Fiat Group Automobiles SpA (FGA) and its Turkish joint-venture partner TOFAS for the supply of the Fiat Doblò vehicle to Chrysler Group where it will be sold in the U.S. and Canadian markets under the Ram brand.

Exports of the Doblò, recently voted "International Van of the Year 2011," will commence in early 2013. The seven-year supply agreement calls for TOFAS to export a total of 190,000 units of the successful Doblò vehicle from its Bursa facility – Turkey's largest automobile production plant.

TOFAS will invest over $160 million (USD) for the necessary U.S. and Canadian homologation and customer requirement modifications.

Listed on the Istanbul Stock Exchange and established 43 years ago in 1968, TOFAS is a joint-venture between Fiat Group Automobiles SpA and the Koc Group.


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  • 113 Comments
      • 3 Years Ago
      [blocked]
        theblackemblem
        • 3 Years Ago
        You, sir, deserve brownie points for that pun.
        ASR
        • 3 Years Ago
        LOL For the win! Well done. Paint it maize and blue, smoke the headlights, and park it outside the Big House in ASquared. Someone there will post to a Meechegan message board that it should be the next f-ball coach of the Wolverines.
        theweegeean
        • 3 Years Ago
        The Dodge Rambo would be a great name for a 4x4 Wrangler based Dodge. And, naturally, they should remove the rear seats and make it a real 4x4 pickup. Style it like the Jeep Nukizer with a touch of Ram badging and grille.
      Felipe Politano
      • 3 Years Ago
      Remember that small pickup truck with drop-down sides shown right here on Autoblog, the Doblo Work Up? Well... since Fiat is bringing the Doblo as a van, it could pretty much come up with a proper bed for the little pick up truck... how about that? A small 4cylinder truck, maybe even with a fuel sipping diesel... great for work and urban areas.
        CarCrazy24
        • 3 Years Ago
        @Felipe Politano
        That would be fantastic, I can't wait to see which company has the balls to bring a compact truck with a diesel engine!
      Imaginary lines
      • 3 Years Ago
      Seen a prototype on I-94 near the D this last week, guess that's one perk of living near metro Detroit....it wasn't in Ram spec but Fiat...
      _I_I_II_I_I_
      • 3 Years Ago
      I hope they get the stance right. It looks like Rick Astley's haircut.
      Rick C.
      • 3 Years Ago
      Diesel, no diesel option? anyone have the dirt?
      canuckcharlie
      • 3 Years Ago
      i wonder if chrysler is going to do what ford did to the transit connect: ship those as passenger vans then converting them to cargo van in the US to avoid the 25% chicken tax.
      guyverfanboy
      • 3 Years Ago
      2.8 CRD van please. ;-)
      mgh406
      • 3 Years Ago
      The value for dollar in the recently imported Fiat 500 is pathetic. It is grosely over priced and of poor quality.
        wrxfrk16
        • 3 Years Ago
        @mgh406
        If you're looking for a econobox in the 500, you've obviously missed the point. Like the Mini and the new New Beetle, they're trying to go the retro chic route by reviving the original fiat 500, depsite the fact that like the Beetle this one has gone from rear engine, rear wheel drive to front engine, front wheel and it's a good deal larger.
      1guyin10
      • 3 Years Ago
      That is a small market, but you would think it has lots of room to grow.
      Camaroman101
      • 3 Years Ago
      cool
      tjstieg
      • 3 Years Ago
      Imported from Turkey? How does this help the American autoworker? Oh yeah, I forgot, 55% of Chrysler is owned by the employees--guess it's easier to import a car and sell it than to work on an assembly line here and make it.
      I Made This
      • 3 Years Ago
      Good luck trying to sell that.
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