Toyota is allowing its North American teams a bit more freedom to build cars that best suit the market in which they work. Earlier in the year, Toyota announced that American designers would be more keyed in to model development, and now comes word that the automaker will no longer be importing Japanese-built Camry sedans into our market. Instead, starting with the 2012 Camry, the popular mid-size sedan will be built Stateside.

Toyota aims to sell 360,000 examples of the Camry per year. In order to produce enough units, Toyota will build the car at both its Georgetown, Kentucky plant and Subaru's assembly facility in Indiana. By building the Camry in the U.S., the automaker will be attempting to offset losses through dollar-yen exchange rates while also providing a boost to local production facilities.


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  • 68 Comments
      wilkegm
      • 3 Years Ago
      Wow, you guys make it sound like the Camry hasn't been built at TMMK for ever and a day. Last I knew, the only imported Camrys were hybrids. They have been building cars at SIA for quite some time, too.
        Zoom
        • 3 Years Ago
        @wilkegm
        Yeah, they fail to mention TMMK has been producing Camrys since the 1980s. They write "In order to produce enough units, Toyota will build the car at both its Georgetown, Kentucky plant and Subaru's assembly facility in Indiana." They should be writing "In order to produce enough units, Toyota will build the car SOLELY at both its Georgetown, Kentucky plant and Subaru's assembly facility in Indiana."
      RyGuy
      • 3 Years Ago
      This is good news, for the environment anyway. What's the point of shipping cars over here, via BIG ASS BOAT, when we already produce Camry(s) in the U.S.? Why buy the imported one instead? There's no reason. Now, no more wasted fuel just shipping these things over here.
      Eastaboga
      • 3 Years Ago
      Watch the PR spin carefully here, Toyota only imported a very small number of Camrys from Japan, and the deal with Subaru for manufacturing goes back to the mid-00's when the Georgetown plant was running well over capacity. For the foreseeable future the Georgetown plant will run well under capacity, 88% next year by my math. I would love to see the "North American teams" have "a bit more freedom", but I don't think this announcement is evidence of that at all.
      reattadudes
      • 3 Years Ago
      reading things like this are so comical. "I'll buy one with a J in the serial number", or "lazy, hung over Americans". newsflash: studies have been done since they started building Japanese cars in the USA (Honda, 1982), and the USA built cars have met or exceeded quality standards compared to cars built in Japan. warranty claims also back this up. do you think BMW and Mercedes-Benz would have done multiple expansions in a country with inferior quality? do you think Germans sniff, "I won't buy a car without a "W" in the serial number?" no, they don't. the USA is the only source for BMW X-series and Z-series vehicles, and the sole source for R-class, GLK-class, and M-class Mercedes-Benz vehicles for worldwide distribution. disparaging comments about American workers and bad "work ethics" are not only a slap in the face to the folks doing the work, but also to yourself as an American worker. how many of you would like to work for WalMart wages of $8-$10 an hour in that non-union "utopia" you'll find at any of the Japanese transplants, doing incredibly repetitive work thousands of times a day, yet quality is still up with Japanese standards, where they make $40 an hour? any takers? do you think there are not quality issues in Japan, or issues with alcohol or drug abuse? what year do you think it is, 1965? what goes on here happens all over the world. the only difference is in their home countries, they have unions protections and union wages which far exceed our union wages and benefits. in Europe, yearly paid vacations of 6-8 weeks are the norm. do you get that? Honda and Nissan both made commitments to build cars in the USA long before Toyota did, and the vast majority (70-80%) of vehicles sold by Honda and Nissan are built here. Toyota's numbers have never been that high, but dipped as low as 58% within the last three years, after a high of around 67%. the reason Toyota shipped much of the production back to Japan is their plants in Japan were underutilized. they are in a scary situation, where their domestic auto market is shrinking, not expanding. the market is expected to continue to shrink. there are two very serious issues for the Japanese: 1) many countries have domestic content laws, and vehicles must be built within those countries to avoid very stiff tariffs. this does not help Japanese domestic production at all. 2) the Japanese for decades have held the yen down to artificially low levels compared to other currencies. this allowed Japanese production to be cheap. this is no longer true. many hold the Japanese on a pedestal, but the position they are in with regard to a shrinking domestic market (and one that is expected to continue to shrink) is not an enviable one.
        Frank
        • 3 Years Ago
        @reattadudes
        reattadudes, I agree with most of your comments, but the wages of workers in American transplants are about the same as UAW plants. In Europe they get a month off for vacation but in Japan they get less vacation overall than in the US. Your comments about the domestic Japanese market and them being between a rock and a hard place is spot on though.
          reattadudes
          • 3 Years Ago
          @Frank
          Frank, you're exactly right about the FULL TIME workers at Japanese transplant facilities. what they've done is replace any workers lost thru attrition with "part time" workers who in many cases work the same hours as the full time one, just without the pay and benefits. this is one reason why the unions, which never had a chance before with transplant facilities, now do.
        Renaurd
        • 3 Years Ago
        @reattadudes
        American workers are the best, Japanese engineering is the worst.
      David Walcott
      • 3 Years Ago
      I will make sure that I buy a camry that have a J in the vin number. New or Used.
        wanna
        • 3 Years Ago
        @David Walcott
        That's what my family did with Accords when they started making them mostly over here years ago, there is a difference.
      remy
      • 3 Years Ago
      So now the camry will loose it's only quality left, reliability, lol
        NightFlight
        • 3 Years Ago
        @remy
        Why would it be less reliable? The components are all coming from the same place anyway, and the components are what makes or breaks a vehicle reliability wise. People who know nothing about the automotive industry annoy me.
        Hazdaz
        • 3 Years Ago
        @remy
        If your post didn't show to us how ignorant you are, I'd tell you that quality isn't ADDED to a car at assembly time. Its ENGINEERED into a car before a single part is produced, so this notion that quality is heavily dependent upon the people that assemble the car is (for the most part) utter nonsense. But then again, I don't know why I am bothering even trying to explain this, since clearly your low intellect can't possibly process any of that information.
        LUSTSTANG S-197
        • 3 Years Ago
        @remy
        I don't get it. Please elaborate. Have you read anything about the auto industry since 1974?
      Hazdaz
      • 3 Years Ago
      Even those that blindly hate Toyota should see this as good news. Then again, I guess I should never underestimate how stupid some people are - no matter how good the news might be, they will find SOMETHING to complain about with this announcement. If you don't like the Camry, ok fine. But its nice that ALL of them will be built in North America.
      wanna
      • 3 Years Ago
      Last chance to get a quality built Camry(2011) before the lazy, high/hungover American workers get exclusive production rights, lol.
        • 3 Years Ago
        @wanna
        [blocked]
          wanna
          • 3 Years Ago
          The proof is in its years of leading the market, consumer reports, JD Powers, and just about any legit auto source out there. They may be boring but they have beat the pants off anything domestic and competed head to head with anything else from Japan or Korea. Where have you been...under a rock? or are you a blind fanboy of some other brand? I personally don't care for there bland cars but I can't objectively ignore there obvious dominance in quality(and proven by there sales numbers and customer loyalty-the only thing that really counts by the way). As far as the "cheap interior", no one is worse than what is built stateside although after decades of crap they are finally getting better. Just my two bits.
          gnvlscdt23f
          • 3 Years Ago
          Wanna, pay attention. The outgoing Camry leads neither the Fusion or the current Sonata (as least so far) and is also well exceeded by the Legacy in Consumer Reports' survey. It also was slightly below the previous Sonata most years.
          Zoom
          • 3 Years Ago
          I rode in one as a passenger for quite a few hours the other day and I have to say it had quite a nice ride and everything about the interior was solid. So shut up.
          • 3 Years Ago
          [blocked]
        • 3 Years Ago
        @wanna
        [blocked]
          wanna
          • 3 Years Ago
          UAW labor is what is killing jobs here...that era is over and done.
      The Other Bob
      • 3 Years Ago
      Press Release Translation: Sales are down, so we no longer need three plants.
      LUSTSTANG S-197
      • 3 Years Ago
      Just think. Maybe they could build them in Michigan and help to revive that state's economy were it not for that dirtbag Bob King and the UAW... On a more positive note, it's nice to here of something else being made in the good ole U.S.of A, even if it is a foreign maker.
        • 3 Years Ago
        @LUSTSTANG S-197
        [blocked]
          DarwinianReject
          • 3 Years Ago
          Nah! I'm voting you down because you're worried about how many thumbs up or down you get! Cheers!
          Zoom
          • 3 Years Ago
          Ah, defending the CEOs. Gotta love Autoblog dolts.
          The Other Bob
          • 3 Years Ago
          And how is Michigan Communist?
          LUSTSTANG S-197
          • 3 Years Ago
          Given the stone aged mentality of the officials there and the UAWs bullying tactics, I must agree. Unfortunately, those who do see the writing on the wall and want to work are having/wanting to leave in droves to make a decent living. But no, despite sky high unemployment, a declining population, plummeting home values, and the continual spread of crime and blight, it's still "Thank God for the union". I don't get it.
          LUSTSTANG S-197
          • 3 Years Ago
          Zoom, Who said anything about "defending CEOs"? The way I see it, they have to adhere federal policies that render the UAW obsolete. It may have been founded with good intent and helped to Detroit become one of the nation's largest and most prosperous cities, but it has since morphed into just another "evil corporation" whose only business is collecting dues and clinging to a time from which the rest of the nation has moved on.
      miketim1
      • 3 Years Ago
      Not cool. I actually kind of dig the fact the car was imported from where its brands from.
        NightFlight
        • 3 Years Ago
        @miketim1
        Of course you do. Wouldn't you rather support AMERICAN workers in an American plant that is helping the AMERICAN economy???
          rlog100
          • 3 Years Ago
          @NightFlight
          No. People will resent them the same once they realize their wages and and benefits are about the same as that of an active UAW worker.
          miketim1
          • 3 Years Ago
          @NightFlight
          I would def support that. But I just said the actual car coming from it home place is cool. Thats all I said... down boy down . . breathe
      tenspeeder
      • 3 Years Ago
      They should just call it the Grande Corolla
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