Here's the problem with decking out a high-end Mercedes-Benz with a range of infotainment functionality: The average S-Class buyer doesn't use it and the "digital natives" – those born with a mobile phone in their hands – can't afford one. That's set to change, and the Concept A-Class is the beginning.

The video after the break details a range of new connectivity functions employed on the smallest Benz, including Twitter and Facebook integration, and text-to-speech translation of email messages and status updates. The pseudo-holographic interface is a Tron bridge too far, but the concepts are sound. Now if M-B can bring it to market at a reasonable price-point, they'll be able to snatch up a few Millenials with three-pointed aspirations.



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    • 1 Second Ago
  • 11 Comments
      Cody Wright
      • 3 Years Ago
      I love the 1980s and all, but..
      muppethead
      • 3 Years Ago
      This is all well and good if you have an iPhone, but what about the smartphone users who can think on their own two feet? Car companies should just use Android or license WebOS and create an entire system based around those OS. They could even curate their own appstore markets with extra stringent policies to make sure apps are designed for in-vehicular use.
        stclair5211
        • 3 Years Ago
        @muppethead
        If you don't have an iPhone than you don't have an iPhone.
        Irina Enders
        • 3 Years Ago
        @muppethead
        the new B-class is operated by a "normal" cell phone. also, i´ve heard Android is on ins way. That´s what I´ve heard.
      stclair5211
      • 3 Years Ago
      The new B class looks like ass I don't think the as will be any better.
      Tal Schmidt
      • 3 Years Ago
      Trying to be innovative and sophisticated turns into pathetic. Whoever wants to update his status while driving should be put off road.
      Shinkaze
      • 3 Years Ago
      The further we get from the business of driving the less enjoyable the act of driving will be.
      wiggy
      • 3 Years Ago
      "Revolutionary Graphics" that look like they just jumped off my Trapper Keeper from 4th grade. What I find silly about this, is that the so-called "Millenials" that he refers to are hardly the people that want all this excessive tech in their cars and lives. Most kids that I run into (15-20 year old range) can barely perform an effective google search, nevermind the fact that the large majority of these people can't even afford a Benz. The truth is, most people in the auto industry have no idea what people actually want and need.
      LukaszP
      • 3 Years Ago
      had a chance to be in Berlin two weeks ago and visited Mercedes Benz Gallery with the A-class concept on display. that thing looks amazing. hopefully it get in to production. check it out on my flickr http://www.flickr.com/photos/35452007@N04/6125302468/in/photostream
      • 3 Years Ago
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      • 3 Years Ago
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