Commanding over 40 percent of the 2011 F-150 pickup's sales, Ford is making huge waves on both the sales floor and in the garages of the truck-buying and trailer-towing masses with its EcoBoost-powered models. Having driven several examples of the turbocharged and direct-injected V6, it's easy to see why – excellent performance and good fuel economy go hand-in-hand with refinement and a price that's rather easy to swallow.

So, is General Motors worried that it doesn't have a competing technology in its full-size pickups? Not according to Chris Perry, Vice President of Global Marketing for Chevrolet. In a new Ward's Auto article, Perry claims that GM can beat the F-150's fuel mileage performance with the suite of technologies in The General's arsenal when the Chevrolet Silverado and GMC Sierra are given their next major redesigns.

"(Ford has) done a good job of marketing the EcoBoost, and that's a challenge on our side to make sure that consumers understand you can get similar mpg out of a V8 Silverado without sacrifice," Perry says. "Without sacrifice" isn't really a sentiment we can agree with, however. In point of fact, the V8 engine GM offers that posts fuel mileage figures close to the EcoBoost's is the 5.3-liter V8, and that engine's power levels (315 horsepower and 335 pound-feet of torque) pale in comparison to the 365 horsepower and 420 lb-ft delivered by the Ford.

In any case, we look forward to 2013, which is when GM is expected to roll out its next-generation full-size trucks. We fully expect to see advancements in both fuel efficiency and power, with turbocharged engines, eight-speed transmissions and even hybrids on the menu. Of course, we don't exactly expect Ford to sit on its britches 'till then, either...



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  • 106 Comments
      caddy-v
      • 3 Years Ago
      If you're a REAL truck person, not the grocery getter or the Saturday Home Depot shrub getter you'll understand what I'm about to say. I am a truck guy by necessity moreso with 3/4 and 1 tons, but a few halfs in the fold. I earn a living with trucks and between the three, GM, Ford and Ram there is virtually no reason not to like all three, four if you count GMC. All offer competive power, economy, towing capacity, comfort features, plow capability, reliability and versatility. The only real differences are looks and warranties. In the construction world, a warranty means more than most of you could comprehend. I have'nt been able to update the fleet in the past three years, but the time will come soon to purchase new equipment and the only thing that matters to me is getting the trucks equipt with the important features we need including the most powerful powertrain with 4x4, a good warranty and above all else, price. The most expensive truck to maintain that I had was a 95 Ram 2500 that was just retired and laid to rest after 325,000 some miles and still mile for mile albiet not vastly more expensive than the GM's and Fords. Bottom line, you can be a fanboi for either brand all you want but dollar for dollar, any of the three or four if you choose are better now than they ever had been and picking anyone of them is a great choice.
        themanwithsauce
        • 3 Years Ago
        @caddy-v
        Sometimes free market competition works perfectly as intended and produces great choices for the consumer. The fact that all three trucks have massive loyal followings shows that they're all competitive products. Sure some have better years than others but it's not like you're getting a "bad" product if you choose any of them.
        alphalimaindigo
        • 3 Years Ago
        @caddy-v
        Very true sir. If I was in the market for a HD diesel truck right now I would buy the Dodge. Even though it has the least power and torque and gets around the same MPG as the more powerful Ford's and Chevy trucks. Why? Because I live in very cold place to far up north Canada, and when it gets -40 degrees Celsius outside those Ford's and Chevy trucks are going to sit were they are because their Diesel exhaust liquid jelled up. It is not always about who has the best numbers on paper.
      Lemon
      • 3 Years Ago
      Wow sooo much anger here. Ford came out with a new truck....the next Chevy will be better the current Ford. Then the next Ford will be better then the new Chevy...then the next Chevy ..... This has been going on for decades calm down people. Competition improves both sides and consumers win
        SheldonRoss
        • 3 Years Ago
        @Lemon
        And Dodge sits in the corner, waving it's arms saying "Hey, over here!". Poor Chrysler perennial underachievers.
      jrwGTI
      • 3 Years Ago
      Even though the ford makes more power i think ill take the Chevy as I believe that it will last longer than the ford. I don't trust the reliablilty of ford trucks.
      mylz
      • 3 Years Ago
      As long as GM does not try and go on the trend of making pos V6 with turbos i will be happy. A TURCK WILL NOT LAST WITH A V6 TURBO! just wait people will be coming out bitching about how the turbo died in thier v6 f150.
        protovici
        • 3 Years Ago
        @mylz
        Dont get upset mylz, Ford is just taking GM to school and back. When will the past (GM) come to the future (FORD)? The good old push rod V8 is old news. Have you even studied the process Ford took in development for durability. Basement dwelling is not goodfor the body or soul. Plus, you need to read how the turbos operate and see how they have much less stress. PLUS! the ecoboost is more like a gasoline diesel so to speak. Get educated brah! http://www.ford.com/trucks/f150/experiencef150/
        Hazdaz
        • 3 Years Ago
        @mylz
        Yeah, go tell that to all the commercial turbo-diesels out there that are known to be unreliable and always breaking down ... oh wait. No. Quite the opposite actually. :rolleyes: You are either some stupid fanboy that simply wants to hate on Ford for some reason, or a dumb hick that thinks that any progress is bad. Either way, you're wrong.
        SheldonRoss
        • 3 Years Ago
        @mylz
        TURCK's need V8s in MURKA.
        Elmo
        • 3 Years Ago
        @mylz
        It won't last, yet one Ecoboost V6 was put through 150,000 miles on an engine dyno. After that, it was put into an F-150 that towed 2 NASCAR-spec race cars around a track for 24 hours straight. The same engine was then thrown into a modified Raptor shell, and finished the iconic Baja 1000 (the Baja 1000 has been proven to be as much abuse as 20,000 miles on an engine). The engine was then put back into the F-150 and towed around lumber for a full week. At SEMA, the engine was publicly torn down. After inspection, the engine showed absolutely NO wear and tear. So tell me again how this engine will not last in a truck...
      • 3 Years Ago
      [blocked]
        Dean Hammond
        • 3 Years Ago
        so how does it compare mileage wise with the Chevy equivilent that is tow rated to 11300lbs Matt?...and exactly how does the consumer pay more?
        Dean Hammond
        • 3 Years Ago
        expensive?..proof please, high maintenence?...proof please, repairs?....proof please.....mileage?....how does Chevys truck that can tow 11000 plus compare?....and for anti Turbo bretheren...theres the 5.0 and 6.2.....seems all bases are covered, and dare i say, all the negetive comments wreek of jealousy....if it was Chevys tour de force, the bow tie boys would be lauding the acheivement.....and some ford boys would be bitching....lol....not me, regardless of whose responsible...this IS the way forward....and I bet others follow suit.
          transam
          • 3 Years Ago
          @Dean Hammond
          Let me guess, you'd buy a Mustang with a V6, right?
          transam
          • 3 Years Ago
          @Dean Hammond
          Full-size trucks and V8s, Pony cars and V8s. Just as the sky is blue, some things are just suppost to be that way.
          Christopher Meyer
          • 3 Years Ago
          @Dean Hammond
          Transam: Some things ARE supposed to be that way....until they change. Remember when fuel injection was supposed to be the extinction event of hotrodding, and the guys going for real power would have never built a V8 under 400 ci? Yeah.......I bet you think 3-speed transmissions and 8-track tape players are better too. Turbo V6=V6 fuel economy when not under load, V8 power when in boost and better low end torque than all but the largest naturally aspirated V8's can produce. Ford buyers have the choice of two V8s, but for a large percentage it looks like we don't want 'em.
          transam
          • 3 Years Ago
          @Dean Hammond
          Every time I happen to be close the new Mustang I am diapointed by the total lack of sound with the V6. Yesterday as I was loading my car at Walmart next to a previous GT convertible, the owner got in and drove off, there is nothing like that V8 sound, it makes my heart melt. V6s no matter how powerfull just dont have the deep soul of a V8, even the weaker previous one.
        cashsixeight
        • 3 Years Ago
        I believe him, he's probably a moron who drives big pick'em up trucks with a big engine, and doesn't know how to care for a vehicle. He'd probably use regular oil in the turbo motor and it'd go to crap in a few years.
        Elmo
        • 3 Years Ago
        Seriously, where are you getting your info that the Ecoboost V6 is expensive to maintain? You have not once provided ANY viable proof to back up ANY of your statements after so many times of trying to put down the Ecoboost V6. Your argument is getting old and tired. So seriously, just stop. You're becoming desperate for attention.
        jtav2002
        • 3 Years Ago
        Even taking away the debate on whether or not the fuel economy differences are even a factor, the Ecoboost still makes sense. You say it's expensive to buy, even though it's only something like a $900 option on top of the 5.0 while offering SIGNIFICANTLY increased towing capacity. Some may be sucked in my marketing, others may see $900 as a bargain for the increased capacity if they need it, especially if they don't want one of the high end trim levels that's required to get the 6.2. Or the Raptor which isn't made for towing.
      mustsvt
      • 3 Years Ago
      I continue to be amazed at how clueless and arrogant "New GM" is. After ******* at the teet of the taxpayer for years, one would think they would be a little more humble and realisitic
        nsxrules
        • 3 Years Ago
        @mustsvt
        Agreed 100%. GM has not learned their lessons. And KUDOS to Ford for kicking butt with the Ecoboost F150 and several other models! rlog 100, GM got the first part of the bailout from taxpayers from G W Bush in December of 08, so yes YEARS is right.
          rlog100
          • 3 Years Ago
          @nsxrules
          If you want ot split hair, the time between their first case and last cash was 6 months. So if you want to work in techinicalities, it was 1/2 a year.
        rlog100
        • 3 Years Ago
        @mustsvt
        One year qualifies as years? Must be the new math.
      razorpit
      • 3 Years Ago
      GM is now an arm of the government. They no longer have to compete. The only thing they'll need is another cash infusion from uncle Barry every once in a while and things will be just fine.
        Jim
        • 3 Years Ago
        @razorpit
        Except they got the first cash infusion from Uncle George, and I don't recall you lot squawking so much about *that.*
          razorpit
          • 3 Years Ago
          @Jim
          Nice try, is was a loan, not a bailout, and yes I was against that as well. Even so a loan is a completely different program. Unlike GM Ford didn't simply move money from one government program to another and proclaim "look all of our debits are covered!" Add the fact that all of the original GM shareholders got screwed over in the restructuring and it's pretty easy to see why so many people here are upset at the same old GM tactics.
      protovici
      • 3 Years Ago
      Ford will make its money while GM asks for more printed money.
        Elmo
        • 3 Years Ago
        @protovici
        GM is currently making a profit....
          rocketeer67
          • 3 Years Ago
          @Elmo
          Uh...yeah. A "profit." I could make a much bigger "profit" too if Uncle Sam would wipe away my mortgage and pump money into my bank account as a head start. You can call me and tell me they've earned a profit when they've paid me and the other taxpayers off in full, okay?
      RevenantDC5
      • 3 Years Ago
      This reminds me of GM's 1998 response when asked if they were concerned about the Lincoln Navigator. They claimed they will never build a Cadillac SUV. A few other things come to mind. (off of memory so dates may not be exact). Ponycar: Ford 1964, GM 1967 Half-ton trucks going to car-like styling and comfort: Ford 1997, GM 1999 Third door on extended cabs: Ford 1997, GM 1999 (followed by 4th doors in the same pattern) Integrated trailer brakes: Ford 2005, GM 2008 Rear-steer truck axles: GM 2002, everyone else passed, GM stopped in '05. Double wishbone front suspension on HD trucks: GM 1999?, Ford, we hope never. I know that won't sit well with GM fans. Based on my memory, Ford's innovations tend to be adapted by others, while GM's pass away. If GM can, they'll do their version on EcoBoost.
        transam
        • 3 Years Ago
        @RevenantDC5
        GM and Ford are old companies that have lots of innovation to their names, but Ford simply does not stack up when historically compared with GM. When Ford was still selling black-only Model Ts, GM had multiple color choices and multiple body-styles. Automatic starter motor: GM 1912. Ford 1920. Automatic Transmission: GM Hydra-Matic 1940. Ford: 1950. A/C: GM 1954. Ford: years later (yes Packard has a/c before that, but it was an incredibly inefficient and unreliable system that was discontinued after a few years) Corvette: 1953. Ford Thunderbird: 1955. This tit-for-tat has no end. Gm guys will always be GM guys and Ford guys will always be...wrong.
          transam
          • 3 Years Ago
          @transam
          @Dean Hammond What bothers me is how so many people are saying that GM is behind because it doesent offer the "latest" technology. A few months ago before anyone knew that Ford was going to stuff an ECoboost V6 in the F-series GM wasent behind. Its the auto media that tells people their behind. They are simply using an engine that they have perfected over many years, its reliable and pretty efficient and will get better. I mentioned in a previous comment that I bet not many people if put behind the wheel of any car or truck could determine if their driving a push-rod, over-head cam, direct-injection, DOHC or SOHC, and many would have a hard time determining the cylender count. If the engine works, who cares as long as its reliable and efficient (in more ways than strictly gas mileage). The other problem you mentioned is CAFE, as the government continues to impose CAFE, safety, and other regulations its the consumer who pays. Safty is important yes, but auto manufacturers have to meet UNBELTED occupant safty regulations. Do you know how much that costs? If people would just put their belts on..... Also, future CAFE regulations will cost the consumer thousands of dollars to save hundreds in their gas bills, very intelligent.
          WillieD
          • 3 Years Ago
          @transam
          Anything relevant to modern day?
          Dean Hammond
          • 3 Years Ago
          @transam
          well that explains exactly what? you are just avoiding the blatantly obvious....boy, is that grasping at straws....seriously....bottom line, powertrain developement is good for the consumers because they have a choice...and sorry, but Chevy is behind the 8 ball, good engines, no doubt, but now somewhat behind the times in what is expected, I seriously wonder how long they will continue down the push-rod route...CAFE is going to force, like it or not, some serious re-thinking for EVERYONE...and right now Chevy is lacking a tad, and Dodge is even worse off.....
        JamesJ
        • 3 Years Ago
        @RevenantDC5
        GM had third door extended cabs back in 1996 one year before Ford did. Don't forget the 1964 GTO.
      johnb
      • 3 Years Ago
      "We'll just strike Ford and that'll improve GM's sales,..."
      Found Freedom
      • 3 Years Ago
      When you have NO RESPONSE... just bash the competition... right! Have you noticed how Chevy/GM trucks are piling up on dealer lots with over 200-days supply and GM is shutting down plants to stop producing because their "combined" truck sales are less than Fords.... EcoBoost is an over whelming success and GM can't admit it.... or compete with it!!!
      z28ssx
      • 3 Years Ago
      Just wait until the 5.3L gets direct injection (2013). It will be a cheaper engine than the Ecoboost V6 and probably more fuel efficient. What I'd really like to see from GM in the Silverado is a small diesel with about 300lbs/ft of torque that can get 25mpg+ in a 4x4 truck.
        Dean Hammond
        • 3 Years Ago
        @z28ssx
        ahhh, but will it be able to tow 11300lbs.....theres a bit nore to the eco-boost engines than just mileage...
          NightFlight
          • 3 Years Ago
          @Dean Hammond
          Something I've noticed that NO ONE has mentioned is the lower emissions of the EB V6.
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