Commanding over 40 percent of the 2011 F-150 pickup's sales, Ford is making huge waves on both the sales floor and in the garages of the truck-buying and trailer-towing masses with its EcoBoost-powered models. Having driven several examples of the turbocharged and direct-injected V6, it's easy to see why – excellent performance and good fuel economy go hand-in-hand with refinement and a price that's rather easy to swallow.
So, is General Motors worried that it doesn't have a competing technology in its full-size pickups? Not according to Chris Perry, Vice President of Global Marketing for Chevrolet. In a new Ward's Auto article, Perry claims that GM can beat the F-150's fuel mileage performance with the suite of technologies in The General's arsenal when the Chevrolet Silverado and GMC Sierra are given their next major redesigns.
"(Ford has) done a good job of marketing the EcoBoost, and that's a challenge on our side to make sure that consumers understand you can get similar mpg out of a V8 Silverado without sacrifice," Perry says. "Without sacrifice" isn't really a sentiment we can agree with, however. In point of fact, the V8 engine GM offers that posts fuel mileage figures close to the EcoBoost's is the 5.3-liter V8, and that engine's power levels (315 horsepower and 335 pound-feet of torque) pale in comparison to the 365 horsepower and 420 lb-ft delivered by the Ford.
In any case, we look forward to 2013, which is when GM is expected to roll out its next-generation full-size trucks. We fully expect to see advancements in both fuel efficiency and power, with turbocharged engines, eight-speed transmissions and even hybrids on the menu. Of course, we don't exactly expect Ford to sit on its britches 'till then, either...
GM marketing boss not concerned with Ford EcoBoost success