Of all of the divisions under the Volkswagen Group's vast corporate umbrella, Skoda's wouldn't exactly be what you'd call the most exciting. But the Czech automaker is working on improving that. Skoda plans on releasing a new product every six months for the next two years, and this is the first in its new model offensive.

Called the MissionL, what you see here is a concept car, but one in which – according to Skoda, at least – will lead directly to a new production model. The styling already looks edgier than the company's existing range of models, and will be unveiled next week at the Frankfurt Motor Show.

After that, the MissionL is set to be turned into a new production five-door liftback targeted at the European, Russian and Chinese markets, with a sedan version headed to India. We'll reserve judgement for when we see the show car up close, but if this is a sign of what's to come from Skoda, it looks to be a rather sharp sign indeed.
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ŠKODA TO PRESENT THE MISSIONL CONCEPT CAR AT FRANKFURT, A CLOSE TO PRODUCTION-READY MODEL

- The MissionL includes key elements of ŠKODA's upcoming model line
- A compact 'liftback' design
- ŠKODA starts its 'model offensive'
- Worldwide brand sales planned to reach 1.5 million vehicles by 2018

Mladá Boleslav, 5 September, 2011 - ŠKODA will present a world-premier design concept called MissionL at this year's Frankfurt International Motor Show. Close to the final production-ready design, this concept car reveals the look of ŠKODA's upcoming model line that is to become symbolic of the Czech carmaker's planned model offensive.

The new compact five-door vehicle will be launched in Europe, Russia and China. In line with the brand's internationalisation principles, this compact 'liftback' will feature specific modifications in each of these regions. In addition, the Indian market will have its own version, a compact sedan. These steps are in line with the goals of ŠKODA's 2018 growth strategy that was set last year in which the brand intends to increase its sales to 1.5 million vehicles by 2018.

"Revealing the look of our new compact model, the MissionL shows exactly the direction our brand is going to take," says ŠKODA Board Chairman Prof. Dr. h.c. Winfried Vahland. "The world premiere in Frankfurt gives a clear signal that ŠKODA is going full steam ahead now. We are going to present a new vehicle every six months over the next two or three years."

In line with its 2018 growth strategy, the brand is gearing up, investing heavily in new models, markets and production capacities. Starting in mid 2013, the Yeti will be launched in the Chinese market and will be produced locally. Furthermore, ŠKODA, in cooperation with Shanghai Volkswagen, will produce a new compact model for this market from 2013, increasing the number of models produced in China to five.

The brand will also expand production in Russia through the Volkswagen Group's partnership with the Russian-based car manufacturer GAZ Group. The GAZ plant in Nizhny Novgorod will start producing the Yeti in the fourth quarter of 2012. In India, ŠKODA will start production of a brand new compact sedan this year. The brand also remains focused on its traditional markets – Europe and the Czech Republic, its home market. Beside the Fabia and Octavia, ŠKODA's main plant in Mladá Boleslav will produce a third model; the brand is already increasing the capacity of its production lines. Starting in late 2012, ŠKODA will also manufacture the automatic twin-clutch gearbox DQ200 in its plant in Vrchlabí.

ŠKODA's presentation is situated in Hall No. 3, Stand A05.

The brand's press conference is scheduled for Tuesday, 13 September, 2011, from

12:15 PM till 12:30 PM.


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    • 1 Second Ago
  • 31 Comments
      sparrk
      • 3 Years Ago
      I like it and the new logo looks good too.
      tenspeeder
      • 3 Years Ago
      Some Kia showing up in that grille
        Georg
        • 3 Years Ago
        @tenspeeder
        the grill is 100% pure Skoda long time used befor Kia showed up with such a design... the only thing new to the grill is that the Skoda Logo moved onto the engine hood out of the grill... same happend some years ago at the VW Scirocco the same grill as they use at the current Superb just the logo moved ontop of the hood.. http://mycarblog.org/wp-content/uploads/2008/03/skoda-superb-6.jpg if you would have said Kia copyed I would have agreed
        AldenBiesen
        • 3 Years Ago
        @tenspeeder
        Europeans don't copy, they get copied.
      jirM
      • 3 Years Ago
      it is a rebadged jetta!
        rjwollin
        • 3 Years Ago
        @jirM
        Which would be a good thing, because it would most certainly be built better and cost less.
      Halldór Björn Halldó
      Yet another VW/Audi/Seat/Skoda. Just what we needed to make the world slightly less exciting.
        sparrk
        • 3 Years Ago
        @Halldór Björn Halldó
        yeah , because everyone wants/can afford an Aventador or a Huayra.
      Dante
      • 3 Years Ago
      Looks dated already.
      S40Powered
      • 3 Years Ago
      Really? It does look like a 1998 "luxury" chinesse car with clear lenses and xenon lights. Just horrible.
      th0mb0ne
      • 3 Years Ago
      They might not be the most exciting, but in my experience you get the same driving characteristics of a VW, better reliability, and at a cost savings. They're just a great value, and have nice, handsome styling. Im not surprised they don't have them here....they'd cannibalize VW sales.
        Pdexter
        • 3 Years Ago
        @th0mb0ne
        From VW, Skoda is certainly THE brand to get if you are buying just a car. Skoda still got that VW feel as far as interior and quality goes. Actually VW's "problem" in Europe with Skoda has been that it's been eating up a lot of VW sales. Their solution last year was to take some features away that come with the base model. I believe it was mentioned in AB too. VW has done amazing job with Skoda, i just hope they don't fock it because of some inside fights. So many would have not wanted to be seen on a Skoda just some over 10 years ago, now it's more desirable than Toyota. Something similar to what has happened to Kia.
        • 3 Years Ago
        @th0mb0ne
        [blocked]
        Myself
        • 3 Years Ago
        @th0mb0ne
        "the same driving characteristics of a VW" so it's a terrible car then....
        Georg
        • 3 Years Ago
        @th0mb0ne
        they would not...like Skoda does not efect VW sales in europe...were VW is by far market leader
          • 3 Years Ago
          @Georg
          [blocked]
        Robert Ryan
        • 3 Years Ago
        @th0mb0ne
        Skoda has been thought of as more reliable than the VW parent company.
      people call me V
      • 3 Years Ago
      How many rebadged VWs can they put out? Really?
      Printer
      • 3 Years Ago
      Wish VW would bring that over here! That's an AWESOME look...very distinct and fresh. Hate to say it, but I like this more than the Jetta and it's new design.
      rjwollin
      • 3 Years Ago
      That looks pretty damn good.
      gtv4rudy
      • 3 Years Ago
      ... Wow! a 2007 Lincoln MKZ !!!
      Myself
      • 3 Years Ago
      Looks more boring than ugly.
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