• Sep 5, 2011
The world isn't lacking for niche British automakers, but Eterniti Motors thinks we can do with one more. The upstart released little more than a teaser video and a single sketch of its first offering, and now it's come back with a little something else before next week's show in Germany.

Called the Hemera, it's not a painful posterior condition, but what Eterniti calls a "Super-SUV". Several automakers (such as Bentley, Lamborghini and Spyker) have sought to pioneer such a segment, but if Eterniti can actually make it to market, it will be (as claimed in the press copy after the jump) the first of its kind.

Little in the way of details have been disclosed, but the Hemera is slated to offer a "limousine-like rear cabin" with reclining seats, iPads and a drinks cooler and rumors suggest it's based partially on the Porsche Cayenne. Development is being lead by Alastair MacQueen, the chap who engineered the XJ220 at Jaguar (as well as its and Bentley's victorious Le Mans campaigns) with test driving duties undertaken by former F1 driver Johnny Herbert.

We'll have to wait another week or so until the Hemera is unveiled at the Frankfurt Motor Show, but with this level of talent on board, Eterniti may stand a real chance at producing an impressive product.
Show full PR text
NEW BRITISH CAR COMPANY TO DEBUT AT FRANKFURT INTERNATIONAL MOTOR SHOW (IAA)
Eterniti Hemera - The World's First Super-SUV


Eterniti Motors, Stand A80, Hall 6.1

Eterniti Motors, the recently announced new British car company, will make its public debut at the Frankfurt International Motor Show (IAA) on 13 September.

Eterniti is an independent, boutique British luxury carmaker, uniquely based in London. The company aims to satisfy a growing demand for additional luxury, personalised specifications and exclusivity among car buyers, particularly in major cities and global wealth centres.

The company's first car will reflect this. The Hemera will be the world's first Super-SUV, providing new levels of luxury, space and performance in an SUV to create a new niche. It will feature a limousine-like rear cabin, including twin reclining seats, iPads and a drinks chiller, giving customers the option of being chauffeured as well as driving. But with compact dimensions, 4x4 ruggedness and dynamic performance, it is also both practical and retains driver appeal.

The Hemera will be shown in Frankfurt as a prototype, with production and deliveries to start in 2012. It is based on the latest generation of the best large SUV platform available, which will undergo a chassis-up rebuild, with a new, repackaged interior, carbon-composite body panels and additional performance.

Eterniti is backed by a group of international investors and has been established by people who have a passion for cars. The team has extensive experience in retailing some of the most prestigious British and European luxury and high-performance car brands, in markets from the UK to Asia-Pacific. It has further experience in the development and manufacture of high-end components and motor sport.

The engineering team is led by Alastair Macqueen, who was responsible for the development of the Jaguar XJ220 supercar to production and has won the Le Mans 24-Hour race with both Jaguar and Bentley. Eterniti also has its very own F1 driver, Johnny Herbert, like Macqueen victorious at Le Mans but in addition a winner of three Grands Prix during a 10-year Formula 1 career. Johnny will have an active involvement in developing Eterniti vehicles as well as serving as an ambassador for the brand.

Eterniti is establishing a London hub featuring a showroom, car build and service centre, and a separate atelier where customers can discuss their requirements and create a bespoke specification for their cars, which will be hand-built on site by British craftsmen and technicians. The London facilities will open later this year, with further showrooms in key international cities to follow from 2012.

More information will be made available at the IAA. Eterniti's press conference will take place at the Eterniti stand at 14.15 on 13 September.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 31 Comments
      masonperegrine
      • 3 Years Ago
      Interesting that Eterniti is spelled quite closely to Infiniti.
      kevsflanagan
      • 3 Years Ago
      Super SUV Hmm...... so will it haul ass in terms of HP/Tq and top speed all the while be able to go off roading? If so then yes I'd consider it a Super SUV, if not then 'eh don't care.
      Wm Good
      • 3 Years Ago
      A new British automotive innovation?? Like the Jag?? Best to take a close second look at any British made car. They're notorious for being unreliable and poorly designed. The better cars in Europe are made by the French but they're not marketed in the U.S. because of all the red tape. Even so, French engineering and reliability is far superior to anything the Brits make.
        Elmo
        • 3 Years Ago
        @Wm Good
        Someone is definitely stuck in the 80s...
        almagayle50
        • 3 Years Ago
        @Wm Good
        Peugeot was the best car I ever owned and I hope every day that they'll be back in the US.
        Elmo
        • 3 Years Ago
        @Wm Good
        Someone's stuck in the 80s...
      dt1064
      • 3 Years Ago
      Who cares? It will be something only Pro athlete's and CEO's will be able to buy. Why waste space showing something out of reach?
      John
      • 3 Years Ago
      My defenition of a super suv and theres are miles apart. If it can't slog through 4 feet of mud or run the rubicon, deal with 5 feet of snow and has less then a 30 degree approach and depature angle and a 45 degree roll over angle it's not a super suv but a stupid worthless pos.
        Elmo
        • 3 Years Ago
        @John
        their's* The 550hp Cayenne Turbo S and Land Rover Range Rover Sport Supercharged are horrible for doing anything you just listed.
        MrWhopee
        • 3 Years Ago
        @John
        Unfortunately for you that's not what the buyer of 'super' SUV are looking for. Fortunately, there are still vehicles made that can fulfill your requirement nicely, like the Wrangler and the Defender.
        RocketRed
        • 3 Years Ago
        @John
        You apparently live in the Congo and winter in the North Slope of Alaska. So you want a UNIMOG.
      • 3 Years Ago
      [blocked]
      dal
      • 3 Years Ago
      I'll take my little Jeep Patriot over any thing any day, 2.0 liter front wheel drive with 5 speed manual tranny. Great on gas, best factory SUV off road and just plain fun to drive. I laugh at all those big gas guzzling rigs and fart in your general direction.
      ogservice
      • 3 Years Ago
      Didn't Lamborghini start the "Super SUV" with the LM 002 25 years ago? Seems like the trendsetter has already come and gone.
        Elmo
        • 3 Years Ago
        @ogservice
        Obviously wasn't a trendsetter when it never took off with any other manufacturer at the time...
      Autoblogist
      • 3 Years Ago
      Looks like an Aston Martin SUV from the top. I wonder if they found a way to make the Rapide into an SUV?
      X
      • 3 Years Ago
      The top view looks great.
      • 3 Years Ago
      [blocked]
      dodie1990
      • 3 Years Ago
      Let's remember that real SUV's have full frameand are real four wheel drive with real axles front and rear. No unibody mini-vans front drive that sometimes might drive a rear wheel. A real SUV you control and you can lock in four wheel drive when you choose. Anything else is just a mini-van. Example; the new Ford explorer is just a mini-van. They already had four vehicles of this type, why they dropped the real Explorer is beyond me. Please give us a choice.
    • Load More Comments