2012 Ford Focus
  • 2012 Ford Focus
  • 2012 Ford Focus front 3/4 view

  • 2012 Ford Focus
  • 2012 Ford Focus rear 3/4 view

  • 2012 Ford Focus
  • 2012 Ford Focus front 3/4 view

  • 2012 Ford Focus
  • 2012 Ford Focus rear 3/4 view

  • 2012 Ford Focus
  • 2012 Ford Focus side view

  • 2012 Ford Focus
  • 2012 Ford Focus front view

  • 2012 Ford Focus
  • 2012 Ford Focus rear view

  • 2012 Ford Focus
  • 2012 Ford Focus grille

  • 2012 Ford Focus
  • 2012 Ford Focus headlight

  • 2012 Ford Focus
  • 2012 Ford Focus front detail

  • 2012 Ford Focus
  • 2012 Ford Focus side mirror

  • 2012 Ford Focus
  • 2012 Ford Focus wheel

  • 2012 Ford Focus
  • 2012 Ford Focus taillight

  • 2012 Ford Focus
  • 2012 Ford Focus fuel filler door

  • 2012 Ford Focus
  • 2012 Ford Focus front 3/4 view

  • 2012 Ford Focus
  • 2012 Ford Focus rear 3/4 view

  • 2012 Ford Focus
  • 2012 Ford Focus front 3/4 view

  • 2012 Ford Focus
  • 2012 Ford Focus rear 3/4 view

  • 2012 Ford Focus
  • 2012 Ford Focus side view

  • 2012 Ford Focus
  • 2012 Ford Focus front view

  • 2012 Ford Focus
  • 2012 Ford Focus rear view

  • 2012 Ford Focus
  • 2012 Ford Focus headlight

  • 2012 Ford Focus
  • 2012 Ford Focus grille

  • 2012 Ford Focus
  • 2012 Ford Focus grille

  • 2012 Ford Focus
  • 2012 Ford Focus front fascia

  • 2012 Ford Focus
  • 2012 Ford Focus wheel

  • 2012 Ford Focus
  • 2012 Ford Focus side mirror

  • 2012 Ford Focus
  • 2012 Ford Focus taillight

  • 2012 Ford Focus
  • 2012 Ford Focus rear detail

  • 2012 Ford Focus
  • 2012 Ford Focus engine

  • 2012 Ford Focus
  • 2012 Ford Focus engine

  • 2012 Ford Focus
  • 2012 Ford Focus interior

  • 2012 Ford Focus
  • 2012 Ford Focus front seats

  • 2012 Ford Focus
  • 2012 Ford Focus steering wheel

  • 2012 Ford Focus
  • 2012 Ford Focus gauges

  • 2012 Ford Focus
  • 2012 Ford Focus multimedia system

  • 2012 Ford Focus
  • 2012 Ford Focus instrument panel

  • 2012 Ford Focus
  • 2012 Ford Focus climate controls

  • 2012 Ford Focus
  • 2012 Ford Focus shifter

  • 2012 Ford Focus
  • 2012 Ford Focus door panel

  • 2012 Ford Focus
  • 2012 Ford Focus interior

  • 2012 Ford Focus
  • 2012 Ford Focus gauges

  • 2012 Ford Focus
  • 2012 Ford Focus instrument panel

  • 2012 Ford Focus
  • 2012 Ford Focus multimedia system

  • 2012 Ford Focus
  • 2012 Ford Focus multimedia system

  • 2012 Ford Focus
  • 2012 Ford Focus stereo controls

  • 2012 Ford Focus
  • 2012 Ford Focus climate controls

  • 2012 Ford Focus
  • 2012 Ford Focus shifter

  • 2012 Ford Focus
  • 2012 Ford Focus door panel

  • 2012 Ford Focus
  • 2012 Ford Focus door handle

  • 2012 Ford Focus
  • 2012 Ford Focus rear cargo area

  • 2012 Ford Focus
  • 2012 Ford Focus trunk-mounted subwoofer

Even though Ford's light vehicle sales were up seven percent in August of this year versus last, the company is running low on a very popular product: there simply aren't enough of the 2012 Focus to go around. The company's sales analyst, George Pipas, said it's because there isn't enough inventory, with 5,500 Focuses in stock at the end of July.

It's a good problem to have if that's the real cause, but it's still a problem. Focus sales declined more than 12 percent last month, year-on-year, and it was outsold by the Cruze by more than 7,000 units. Pipas cited the process and supplier issues at the truck factory that was refitted to build the Focus, but said that inventory levels were expected to return to normal in Q4. Then we'll find out if the the summer slump after May's high of 22,303 sales is due to supply.

The Focus is doing Ford well in other ways, though, with Ford's VP of marketing, sales and service saying that the average age of Focus buyers has dropped by eight years, California customers are leading the pack and they are trading in imports to go domestic.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • Share This Photo X