• Sep 5, 2011
Even though Ford's light vehicle sales were up seven percent in August of this year versus last, the company is running low on a very popular product: there simply aren't enough of the 2012 Focus to go around. The company's sales analyst, George Pipas, said it's because there isn't enough inventory, with 5,500 Focuses in stock at the end of July.

It's a good problem to have if that's the real cause, but it's still a problem. Focus sales declined more than 12 percent last month, year-on-year, and it was outsold by the Cruze by more than 7,000 units. Pipas cited the process and supplier issues at the truck factory that was refitted to build the Focus, but said that inventory levels were expected to return to normal in Q4. Then we'll find out if the the summer slump after May's high of 22,303 sales is due to supply.

The Focus is doing Ford well in other ways, though, with Ford's VP of marketing, sales and service saying that the average age of Focus buyers has dropped by eight years, California customers are leading the pack and they are trading in imports to go domestic.


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    • 1 Second Ago
  • 99 Comments
      crandallRk
      • 3 Years Ago
      ..."trading in imports to go domestic." Remember this Ford the next time you want to overlook the USA and give the rest of the world 2 new Focus platforms and leave us with relative crappola as you did with our last Focus. Thanks!
        Dean Hammond
        • 3 Years Ago
        @crandallRk
        agree there, but future looks bright with the new global pltforms....HAS to save some overhead there as well, and bring better product...
        • 3 Years Ago
        @crandallRk
        [blocked]
          nardvark
          • 3 Years Ago
          The 200-2007 Focuses drive very well. Good mileage, reliable, useful interior space. Cheap interiors materials, but they had the price tag to go along with it. Hoot in the corners though. Great car for a 20-30 year old who doesn't care if they have mahogony trim on their dash. But yea, by no means a luxury car.
          inkarri
          • 3 Years Ago
          I test drove the original Focus when it came out. 5 door stick. Loved the handling, as good or better than the Mazda 5 Protege and and Honda Civic that came out. I left that day with 6 cyl Mustang 5 speed that day tho.
          • 3 Years Ago
          [blocked]
          nardvark
          • 3 Years Ago
          No offense taken, we knew exactly what it was when we bought it. What's interesting is that it seems like all manufacturers are now writing off the cheap small-car segment, except for maybe Nissan. I guess now that cars can be expected to go to 150,000 without too much trouble, low-end shoppers are just supposed to buy used. Which probably makes more sense anyways, but that wasn't true as recently as 3-4 years ago.
      Eric
      • 3 Years Ago
      I'm glad I took delivery of my special-ordered 2012 Ford Focus in May...love my Tuxedo Black Titanium sedan :D
        Dean Hammond
        • 3 Years Ago
        @Eric
        although truth be told I prefer a good old REGULAR Black....my Tux black car looks like it has a bad case of dandruff all the time....
          nardvark
          • 3 Years Ago
          @Dean Hammond
          Just let it get dirty, should hide the sparkle a bit.
      Dean Hammond
      • 3 Years Ago
      awesome little car...my only caveat, is the multitude of ways the car can be ordered, and no manual trans in anything other than the SE model...oh, and in this day and age it should be a 6 speed manual...
        AntBee
        • 3 Years Ago
        @Dean Hammond
        I certainly would highly consider trading in my Mazda3 Sport for one of their higher end models if that were the case. A real shame, eh? Maybe they could consider that as part of the slump, real car enthusiasts are skipping the Focus due to lack of a 6-speed manual on their top trim levels.
          AntBee
          • 3 Years Ago
          @AntBee
          I know that, Dean, but I am not looking to spend upwards of $30,000 on a Ford Focus!
          Dean Hammond
          • 3 Years Ago
          @AntBee
          well, there will be one in the ST, but not everyone is in need of 250hp...did I just say that?
        Steven Saavedra
        • 3 Years Ago
        @Dean Hammond
        I will agree with you Dean and I have bitched about this plenty on BOF. I want this car, but I am still on the fence about it just because I don't know if I can order it how I really want it. Well, that and I gotta research trade in-vs- pvt party value of my Ranger these days.
        • 3 Years Ago
        @Dean Hammond
        [blocked]
      MAX
      • 3 Years Ago
      The Focus is made in Wayne, Michigan. It's just a fact.
      LJSearles
      • 3 Years Ago
      I see the bloody things all over the place.
      Greg
      • 3 Years Ago
      Test drove one last week. Great little car. When I talked with the salesman, he said the haven't been able to get them in fast enough, as each new Focus is on and then off the lot in less than a week.
      JayH
      • 3 Years Ago
      perhaps it's time to consider bringing the wagon to america? it's most beautiful focus there is. period.
        vvk
        • 3 Years Ago
        @JayH
        Except according to Car magazine it is rubbish. They say suspension is compromised and it does not feel fluid and well sorted the way the hatch does.
      • 3 Years Ago
      [blocked]
        Krishan Mistry
        • 3 Years Ago
        Miles better looking than the bland and boxy Cruze, melty Elantra, toothy grin Mazda 3, unassuming Jetta, and anything else you could consider competition.
      • 3 Years Ago
      [blocked]
        xspeedy
        • 3 Years Ago
        Not sure what reviews you are reading, but that isn't what I'm seeing. It is the drivers car of the group. If you are shopping for rear legroom, buy a Fusion.
        Ryan
        • 3 Years Ago
        Everything you say is just your personal opinion, nothing factually based. I imagine you standing in a corner, arms crossed, tears running down your face, screaming "I HATE FORD!" Then sobbing like a child being dragged out of Toys 'R' Us.
        Cornel001
        • 3 Years Ago
        Just come out and say it.....i'm a stupid... The truth shall set you free.
        Adrian
        • 3 Years Ago
        Except it's been reviewed as the best car in its class by most publications.
        • 3 Years Ago
        [blocked]
      Andrew
      • 3 Years Ago
      That is just an excuse cause the Curze is selling better, lets face it the Curze is a better car through and through
        Christopher Meyer
        • 3 Years Ago
        @Andrew
        I remember sitting in one/checking it out at the Detroit Auto Show last year....noticed Chevy still used the cheap, hard plastic all over the interior and haven't really given the "Curze" a second thought since.
        • 3 Years Ago
        @Andrew
        [blocked]
      mr ortiz
      • 3 Years Ago
      why would they say it's a domestic car? ,this car is built in Mexico and designed in Europe,the engine and trans. im pretty sure doesn't come from the USA either.
        Papi L-Gee
        • 3 Years Ago
        @mr ortiz
        Wayne, Michigan is nowhere near Mexico.
        Jakes
        • 3 Years Ago
        @mr ortiz
        The Focus IS NOT built in Mexico, the Fiesta does!
        AntBee
        • 3 Years Ago
        @mr ortiz
        'Cause it's a Ford, DUH!!
        Dean Hammond
        • 3 Years Ago
        @mr ortiz
        well said...Mr ORTIZ right?.....bwahahahahaha, sorry couldnt resist.
        aatbloke1967
        • 3 Years Ago
        @mr ortiz
        It's essentially German, since it was designed, engineered and developed primarily in Germany and also in the UK. The US-spec tweaks were dealt with in Michigan. North American models are also built in the States. It's exactly the same process as the North American Honda Civic - developed elsewhere with NA-market models being put together locally.
      Darnell Robeson
      • 3 Years Ago
      I love everything about this car...its like a little German luxury car i swear
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