The tie-in is part of the Bowtie's lead-up to Breast Cancer Awareness Month in October and its November 3 birthday. Not that we're hoping for any crashes during the next two Sprint Cup rounds, if they happen, at least they'll be more than just screeching spectacle. Follow the jump for the press release, and check out the pink muscle car in the high-res gallery below.
DETROIT (2011-09-02) – A yellow flag at two upcoming NASCAR Sprint Cup Series races will generate some green to fight breast cancer.
Chevrolet will make a $200 donation to the American Cancer Society for each caution lap that a specially themed pink Camaro SS pace car runs in upcoming NASCAR Sprint Cup Series races at Atlanta Motor Speedway and Richmond International Raceway. The Atlanta race begins 7:30 p.m. Sunday (televised on ESPN). The Richmond race is 7:30 p.m. Sept. 10 (televised on ABC).
Chevrolet's commitment to battling breast cancer won't stop on the track. In its centennial year, the brand is partnering with the American Cancer Society's Making Strides Against Breast Cancer initiative leading up to October, which is national Breast Cancer Awareness Month, and Chevy's Nov. 3 birthday. Other Making Strides Against Breast Cancer events will be announced later.
"For 100 years, Chevy has been helping people along the journey of life in countless ways," said Alan Batey, Chevrolet vice president, Sales and Service. "But as we all know, sometimes life's journeys take detours or end too early. Together with our race fans, Chevrolet wants to help the American Cancer Society create a world with less cancer, more birthdays and longer journeys."
Currently, Chevy driver Jimmie Johnson (No. 48) is tied for the lead in NASCAR Sprint Cup Series points. Johnson is the defending NASCAR Sprint Cup Series champion and winner of five consecutive championships.
Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 120 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Sonic, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers "gas-friendly" solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended gasoline range, according to EPA estimates. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown. More information regarding Chevrolet models, fuel solutions and OnStar availability can be found at www.chevrolet.com.