The man nicknamed "Maximum" isn't completely retired yet.
General Motors has announced that it has retained Bob Lutz as an advisor. Executives at GM will be able to reach out to Lutz and tap into his knowledge base, which was garnered from a career in the automotive industry lasting over four decades.

Since retiring from GM in 2010, Lutz has supplied information to executives on an informal basis. Now the assistance will be provided on an official retainer, presumably on a more frequent (or at least regularly scheduled) basis.

Click through to the jump for the official press release.
Show full PR text
General Motors Retains Bob Lutz as Advisor
2011-09-02

DETROIT – General Motors today announced the retention of former Vice Chairman Robert A. "Bob" Lutz to provide counsel to the senior leadership team of the company.

Lutz will be available to executives on a part-time consultancy basis effective immediately. He brings a wealth of experience built over the course of more than 40 years in the industry, including two stints at GM. He has also been a senior executive at Ford, Chrysler, BMW and was CEO of Exide Batteries.

Lutz has been providing advice to GM executives informally since retiring from the company in 2010.


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  • 29 Comments
      EJD1984
      • 3 Years Ago
      Whoo Hoo!!! :-D Now hopefully we'll be getting a civilian Caprice soon!
      Fonin
      • 3 Years Ago
      get that man a malibu or a sonic now!
      scott3
      • 3 Years Ago
      A read of Bob's book Car Guys Vs Bean Counters shows many of the internal and rules changes he brought to GM. Bob for the most has brought more change to GM than anyone since John Z Delorean. GM needs more guys with back bone and are willing to stand up to the board. The only thing that hurt Bob was he has little to no money to make the real changes needed. We are now just seeing much of what he brought to GM pre Chapter 11. The car now just coming out were done before they had money now he will be able to effect the needed changes to the car that they now can afford to do right. 2014 and 2015 will bring the post chapter 11 cars us. The ATS, new Camaro and New Impala will show what can be done.
      jarockray
      • 3 Years Ago
      I have always had a GM car and will continue with them in the future.
      Greg
      • 3 Years Ago
      Yeah, why bring an Automotive guy to run an Automotive company //sarcasm Laser is the type of guy that complains that the chineses restaurant would do better if they served meatloaf and if he ran it everything would be better (even though he has 0 experience). Great move GM! Just make great vehicles and talk about your superior products and sales will follow.
      • 3 Years Ago
      [blocked]
      MANARC100
      • 3 Years Ago
      smart move.
      rc_car_nut
      • 3 Years Ago
      They will never learn.... GM likes to waste money.....
      ebonyblazer
      • 3 Years Ago
      Bob...I just can't quit you. Love, GM
      • 3 Years Ago
      [blocked]
        Elmo
        • 3 Years Ago
        Mind showing me proof that he bankrupted the company? Because bringing about the best selling cars in their markets kind of says otherwise.
      2 Wheeled Menace
      • 3 Years Ago
      Hey Bob, how can we run the company into the ground? bring back Pontiac, Saab, and Hummer you say?
        Mazdarocks
        • 3 Years Ago
        @2 Wheeled Menace
        Not to mention he never liked the fact that GM bought and kept operating Saab.
      • 3 Years Ago
      [blocked]
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