Faltering "Chevy Runs Deep" campaign to get retooled
Bloomberg reports that GM is set to continue to air the "Chevy Runs Deep" ads that have performed the best with consumers throughout the fall. The slogan was originally intended to underscore the lengthy heritage behind the Chevrolet brand in America, but some of the spots failed to make the connection.
Cadillac is also set to receive similar advertising attention. Advertising will focus more on specific product attributes than blanket statements in the near future.
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