• Sep 1, 2011
Company: General Motors

Brand: Chevrolet

Medium: TV (The Outdoor Channel)

Ad Agency: Goody Silverstein & Partners

Product: Chevrolet Silverado, Chevrolet Tahoe

Campaign: Silverado Saturdays/The Official Truck

What We Like: GM is showing viewers how its trucks should be used with regards to recreational pursuits. Hunting and fishing are activities that suit the full-size Silverado and Tahoe, and the soft-spoken ads help create the feeling that you're there with the guys and gals who enjoy these sports. The other team member on these excursions? Your Chevy truck.

We also enjoy the fact that these ads aren't working too hard to get in your face or cram a message down your throat. Hunting and fishing are generally relaxing activities spent in quiet environments, and tone of the spots mirrors that perfectly. We can almost feel the damp morning air, and hear nature waking up around us as we prepare for the day.

What We Don't Like: Your author isn't much of a hunter, but that won't temper our opinion here. In fact, we're having trouble finding anything wrong with the spots besides the fact that the duck hunters place their decoys right next to a boat ramp.

Strategy: GM is going after a segment of the country that loves trucks and full-size SUVs. These ads air on The Outdoor Channel during a block of shows called Silverado Saturdays. Occasionally, the spots will also show up during other outdoor shows. The commercials show Chevrolet trucks being used in a manner that the viewer can relate to, and it's being done in a simple manner that manages to convey a subtly powerful message.

Grade: A

Watch the videos after the jump and give it your own grade below.



*Update: Corrected Sundays to Saturdays.






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    • 1 Second Ago
  • 36 Comments
      rstonnerdd
      • 3 Years Ago
      I, for one, am a little tired of any vehicle proclaiming itself as the "Official Car/Truck of (fill in the blank)" with the exception of sanctioned races and the like. Self imposed titles of importance just do not ring true with me. Just my two cents worth . . .
      WillieD
      • 3 Years Ago
      These ads say nothing about the product...but they are very peaceful. ha
      G Prodigy
      • 3 Years Ago
      These frustrated me ... especially the second video which obviously has sound ques like the water splashing.
      DC Mike
      • 3 Years Ago
      They should do an ad like this with an Escalade. Have it occur in a strip club parking lot at night, featuring a dude rubbing glitter and lipstick off of his face and clothes. In the background you can just barely hear muffled bass coming from the establishment. As the camera pans out the graphic reads, "The official truck of Fffffuuuuuuu..."
      2 Wheeled Menace
      • 3 Years Ago
      Guys, you're being served an advertisement in the form of a blog post. Then you're watching the ad and rating it. You are a focus group for a marketing campaign, minus the whole getting paid part. Don't put up with this crap, folks.
        2 Wheeled Menace
        • 3 Years Ago
        @2 Wheeled Menace
        I'm pretty disappointed with the amount of downranks. I guess weblogs inc. ( AOL's subsidiary that owns 90 popular web blogs ) has you guys figured out. They can forsake writing real content and feed you filler and you don't know any different. BTW AOL has owned this blog since about 2005. I have been reading it since 2006. ABG and AB have been going downhill IMHO starting last year. I wonder exactly what is happening.
        Brex
        • 3 Years Ago
        @2 Wheeled Menace
        I agree. AB/AOL is likely being paid to present these ads as well as other auto products/designs/features, etc., and is using us as the test subjects. If you're cool with that, then have fun. If not, give a rating other than what you actually think.
          2 Wheeled Menace
          • 3 Years Ago
          @Brex
          They are absolutely getting paid & are taking payola all over the place. It is very rampant on Autoblog Green actually. It's getting so bad that it's almost unreadable.
        kmanning83
        • 3 Years Ago
        @2 Wheeled Menace
        Also agree. AB's quality has really tanked since AOL took over. I'm not even going to watch the video or vote. I clicked just to say that these "Ad Spotting" posts are getting old. Seems like there's two or three a week now.
        throwback
        • 3 Years Ago
        @2 Wheeled Menace
        2WM, so what? We as consumers get marketed to all the time. I seriously doubt anyone who posts on AB is naïve enough not realize what is happening. We can choose to answer the question, or not.
      tyler
      • 3 Years Ago
      Chevrolet advertisements have in the last year or so begun to give me the 'Murican goosebumps when I see them. That being said, I don't understand these ads. Any of them. At all.
      stclair5211
      • 3 Years Ago
      I don't need and have never needed a SUV the size of a living room that costs 40k to go fishing or to enjoy the outdoors. The tahoe is like using a cannon to kill a mosquito as the ancient proverb goes.
      Jim R
      • 3 Years Ago
      Targeted perfectly to their market. And a very refreshing change of pace from the typical car ads with loud music and shouty announcers raving about the latest factory incentives or whatever. I approve of this new approach.
      soundbargaming
      • 3 Years Ago
      Truck sounds loud. If they are gonna tout hunting and fishing with these trucks why not do an all electric Silverado with a powerful torquey electric motor running in absolute silence? That would make more sense. How much does Autoblog get paid to do these "Adspotting" posts and ask us to rate them?
        Rampant
        • 3 Years Ago
        @soundbargaming
        A electric motor in a truck? Are you out of your ******* mind?!
        DC Mike
        • 3 Years Ago
        @soundbargaming
        Then you see a window roll down and the barrel of a rifle pokes out... *BLAM!* The rifle sinks back inside and the window rolls back up.
      Thipps
      • 3 Years Ago
      advanced phycology at work, These ads are meant to play on the heart strings of outdoorsmen not everyone, so those of you who are not hunters or fishermen will not understand it, but than again these are not meant for you. Trust me immediately i got a warm fuzzy feeling hearing the sound of the woods because i have spent a large part of my life hunting listening to that exact thing.
      tsifubar
      • 3 Years Ago
      Wow, these ads are terrible. If ever there was an add more narrowly aimed and more poorly executed I can't remember it. GM, please stop the terrible ad campaigns. it is fairly apparent the only thing that runs deep with Chevy Ads is failure.
      throwback
      • 3 Years Ago
      I'm not a truck guy, but I think the ads are effective.
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