The Lincoln lineup is in desperate need of a design intervention, and Automotive News reports that help is on the way. Ford product development boss Derrick Kuzak reportedly told dealers that Lincoln will receive seven new or refreshed models by 2014, including a little love for the long-ignored Lincoln Navigator.

The Navigator will reportedly receive the twin-turbo 3.5-liter EcoBoost engine option for the 2012 model year, giving large luxury SUV buyers a more fuel efficient option. The Navigator could also receive some design tweaks, but we're not expecting anything close to a full redesign.

The Lincoln sedan lineup will also get some attention, with the MKS and MKZ receiving substantial updates for the 2013 model year. The MKZ will reportedly be completely remade, with all-new sheetmetal that should look very little like its Ford Fusion counterpart. The MKS will also distance itself from its more pedestrian platform-sharing Ford Taurus, with a sleeker design and more premium materials.

Lincoln may also diversify their crossover offerings, including a new compact 'ute based off the Ford Focus platform that should arrive during the 2013 model year. The MKX, which was just re-penned for 2011, is also scheduled to receive an all-new platform based off Ford's global mid-size architecture for 2014. The MKT could receive a minor refresh for 2013, but then again Ford could wind up ditching the big crossover altogether or relegate sales of the model to livery and fleet customers.

A key component to future Lincoln redesigns will be minimizing any connection between the luxury make and any Ford siblings. Changes could include far more differentiated sheetmetal, different wheelbases and unique powertrains.


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  • 70 Comments
      Andrew Ghobrial
      • 3 Years Ago
      I'll believe it when I see it. I have alot of respect for Ford and their models, but Lincoln needs to substantially improve the competitiveness of their lineup to compete with the likes of the German/Japanese/Cadillac
      Hazdaz
      • 3 Years Ago
      We've been hearing about a re-energized Lincoln for ages now.... but until those models actually get here its all just talk, rumors and marketing BS.
      darkness
      • 3 Years Ago
      They get their car names off the Soul Train scramble board.
      le9193
      • 3 Years Ago
      Also, all of the major luxury brands in the US have letter names, for example CTS-Catera Touring Sedan. Mercedes E class-Executive size vehicle. I personally am I fan of the alphabetic naming, but Lincoln's, such as the "MKT" Stand for nothing, and therefore is mocking their attempts to compete.
        Mike K
        • 3 Years Ago
        @le9193
        The "MK_" Moniker has been around since the 50's... Lincoln used these monikers long before names like Continental, town car, navigator etc. How do you think they came up with the names MarK LT and MarK VIII?
          le9193
          • 3 Years Ago
          @Mike K
          I understand that, but in the game now, MK stands for nothing, neither does Z, X, and supposedly T stands for touring, which is probably true, because they've received enough criticism. Like I said I have no problem with alphabetical naming, but for their own sakes, and to keep the negatives down, they should create a naming system like other luxury brands, rather than just following suit and failing at it.
        Andrew L
        • 3 Years Ago
        @le9193
        Actually T stands for Touring.
      Cooperaaaron
      • 3 Years Ago
      Rear wheel drive top of the line model ? I'm in ! All wheel drive top of the line model, I'm in! Front wheel drive top of the line model, count me out !!!
      matteraycool
      • 3 Years Ago
      I've seen the new MKZ and its really just wow. Pretty well fantastic if you ask me.
        BMuscl
        • 3 Years Ago
        @matteraycool
        Where'd you see it at? So does the shape resemble the XF/ Aston Martin like they've been reporting?
      roy
      • 3 Years Ago
      We all want to see new and whats next in the lincoln lineup,but you all have to understand you have to fit whats already in place so cash can come in to big spend on 80,000 or 100,000 models. As for Lincoln not knowing how to do luxury is a STUPID remark,all those companies Ford owned in the past is the reason they and Ford are doing so good today. Some hard calls had to be made and at the end of the day Ford did a great job all of them are running health without Gov.help.Its very smart to take baby steps less mistakes are made that way. The Ecoboost is a great call for the Nav for all who haven't test this Power Plant do yourself a favor Go Drive One,now change those taillights,make navigation standard and am All In. It wouldn't hurt to add a truck with the Navs frontend and later down the road the SuperChief. Sound like that star at Lincoln is starting to light up on that grill,Good job guys
      Jerry
      • 3 Years Ago
      just a new name for a Mercury witch they should have kept but another 10grand for the same car
      Randy
      • 3 Years Ago
      I'm getting really tired of seeing penny auction ads in posts. Anyone thinking about using them should be weary! I got baited in and had a few bucks to burn and that's exactly what I did, burned the bucks! Don't waste your time or energy. If you're wondering what it's like. Put it this way.... People all over the world spend 10 cents per penny (could be different on different sites) and virtually throw the dime on the ground. If you're the last person to throw the dime, you win. But all those dimes (and you can burn through hundreds in no time, don't pay for a thing but the opportunity to pay the final price. So if you spend $200 on winning a $500 gas card that's is bidded up to $350, you actually spend 550 for the 500 gas card! Might be worth it for cars but you can spend all day doing it, then run out of funds and someone walk up with one dime and click "Bid" and viola, they win if you don't throw another. It's total chance! Anyway, hope this helps yall save some cash!
        MechE
        • 3 Years Ago
        @Randy
        I hope you didnt go to a site from one of these spammers. I'm getting tired of Autoblog not being able to filter out the spam. Car forums I visit filter out spam, why cant autoblog?
          Randy
          • 3 Years Ago
          @MechE
          Nope. I willingly went to one of the sites (no endorsement or mention) and wasted money! It was actually fun but a total waste of money! It's like playing the crane machine at a carnival but every time you put your quarter in, someone else puts a quarter in and then another and another and nobody gets to actually get the stuffed animal until everyone is out of money. I'm usually much smarter than that, I was just like "Ahhhh, I'll give it a shot" and it absolutely bit me..... AB NEEDS TO TAKE CARE OF THIS
      sjd1138
      • 3 Years Ago
      I'm rooting for Lincoln to succeed, but one more thing they need to change is their naming scheme. All of their models sound like nothing more than different trim levels of the same car! All MK...X,Z,S,T... whatever. It's all so pointlessly and needlessly confusing. It doesn't allow any of their vehicles to have any individuality. A terrible idea. Lincoln, please rename your vehicles!
        NissanGTR
        • 3 Years Ago
        @sjd1138
        They should radically change their car style. An average Joe can see how similar Ford and Lincoln are
          jbm0866
          • 3 Years Ago
          @NissanGTR
          In the same way that if you parked Acura and Lexus cars next to their Honda and Toyota counterparts? Yes. I think Nissan/Infiniti does it the right way however...and GM has come around in recent years. There will always be sharing of parts technology between cars under the same corporate umbrella...but the problem Lincoln faces is the perception that parent company Ford makes vehicles that are behind the times in technology, quality and innovation...this is no longer true and hasn't been for some time.
        VictorRaikkonen
        • 3 Years Ago
        @sjd1138
        So, based on your logic, and I use the word loosely, the following, just to name a few, are also 'needlessly confusing': Audi A2/A4/A5/A6/A7 & A8 along w/their 'S' variants, and SUV's Q...; Acura RSX/TSX, TL/RL, ZDX/MDX/RDX [admittedly RSX is gone, but with unsubstantiated rumours of revival]; and the Cadillac CTS/STS/DTS Lincoln's naming isn't their problem for the abovementioned reasons, and looking back at the company history it's understandable. Their problem is a crap lineup, full stop. I honestly can't imagine why anyone, in their right mind, looking to purchase 'luxury' vehicle for themselves would choose the MKZ over anything in its price range, save for blind loyalty.
        John Ward
        • 3 Years Ago
        @sjd1138
        Most luxury brands got with generic names for their cars. Look at Cadillac, Acura, BMW, Mercedes. It's to put more emphasis on the brand instead of the specific vehicle. It's easier to say you drive a Lincoln then it is for people to figure out which model the MKX is. BMW just uses numbers, but most people know the difference between a 3 series and 5 series so maybe that isn't the same thing. But cadillac and lincoln are doing the same thing with naming.
      David Plante
      • 3 Years Ago
      Sadly I agree with a lot of you, saying that Lincoln is going to fail, it is! Ford does not know how to make or run a luxury brand, look what they did to Jaguar, Volvo, Aston Martin. NOTHING. Now these companies are flourishing, and its simply because of one thing, Ford does not understand that people buy luxury cars for the materials, design, and the ENGINES. When i say engines, I don't mean EcoBoost, Inline 4's, I mean V8's and powerful ones at that. Look at what every luxury car company has in common, V8's and Specialty Cars(AMG, M [BMW], R [Jaguar], F [Lexus], V [Cadillac], etc.). Ford does not want to expect that, they think (and it shows with Ford trucks) that people want small V6's and Inline 4's and nothing else. However if they look at Benz, Cadillac, and BMW, people buy the powerful, gas hungry models, because THAT'S what they want, not something that they can buy from Honda or Toyota. Ford if you seriously want Lincoln to succeed in being a great luxury car company, PLEASE PLEASE PLEASE, hire someone that knows and understand luxury car companies, someone that can take Lincoln and shove it in every luxury car companies face and show them that you guys mean business, that your not some company playing with Hot Wheels at your desk wishing for the better.
        Dean Hammond
        • 3 Years Ago
        @David Plante
        um...Volvo, Jaguar and Land Rover are most definitely NOT flourishing....and last i looked Fords 5.0 has been garnering great praise, and Landrover is using Ford engines for their Range Rovers and now their 4 cylinder eco engine for the Evoque. Best thing Ford did was rid themselves of those three franchaises so they can refocus their efforts on their core business and not flounder due to having resources too thinly spread...watch and see, Lincoln will be doing great things within 5 years.
        gtv4rudy
        • 3 Years Ago
        @David Plante
        Ford has had great success lately with quality cars and a big jump in market share but the future with their Lincoln division looks a bit cloudy to me from reading this news. I agree with some folks that Ford sometimes don't know their customers that well buy selling the wrong products and product to a certain clientel. The Focus for example has a Titanium model that can cannibalize the Fusion line and some large Fords doing the same with Lincoln. Ford is way too focused with fuel economy at the moment that they can't think straight. The Lincoln line should have only premium V8s in their future vehicles and with latest technology in fuel economy and power.
      • 3 Years Ago
      [blocked]
        • 3 Years Ago
        [blocked]
        Papi L-Gee
        • 3 Years Ago
        Lincoln's not gonna make the mistake of spending ten figures on one platform (re: Sigma II) and just having one car (re: CTS) be the end result.
          • 3 Years Ago
          @Papi L-Gee
          [blocked]
          • 3 Years Ago
          @Papi L-Gee
          [blocked]
          Papi L-Gee
          • 3 Years Ago
          @Papi L-Gee
          For the record, I'd QUICKLY take a CTS over an MKZ. Especially in V form. But at the same time, I recognize that Lincoln's revitalization plan is much more comprehensive than Cadillac's is. All I know of Cadillac's plan is that, for MY 14, they'll finally have a second car in the stable.
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