• Aug 29, 2011
Get ready for some head scratching, movie fans. Chevrolet decided to mark the brand's 100th anniversary with a custom Chevrolet Cruze called the Cruzer. The four-door was worked up as a tribute to the Bluesmobile from The Blues Brothers and was unveiled at a special party at the Ace Café just outside of London. The company even hired a pair of blues artists called the Cruze Brothers to be on hand to entertain the crowd. The whole shindig sounds like plenty of good fun... except we don't know what the Cruze or Chevrolet has to do with the comedy classic.

The original Bluesmobile was crafted from a retired Dodge Monaco police cruiser, complete with all of the upgraded hardware necessary to leap drawbridges and outwit scores of frustrated law enforcement, while the Bluesbrothers 2000 remake featured a Ford LTD. Unless General Motors is planning to farm the Cruze into police service, we fail to see the connection.

Chevrolet, meanwhile, says that the move was simply designed to celebrate an icon of American culture alongside the brand's birthday. Any excuse for a party... Hit the jump to check out the press blast.
Show full PR text
THE CRUZE BROTHERS – FOR YOU, FOR ME, FOR EVERYBODY....

- Chevrolet celebrates its centenary with a one-off special edition 'Cruzer'

- Unveiled at Ace Cafe party night

- Celebration of American cultural icons

In life, not everything is black and white – but for one night only at London's famous Ace Cafe, it was. The car, the band, the venue, in a glorious celebration of Americana that marked the iconic American brand's 100th anniversary.

Chevrolet pulled the wraps off a very special one-off model of its Cruze, which paid tribute to one of America's most iconic movies of all time.

The 'Cruzemobile' echoes the look of the famous 'Bluesmobile', made famous by John Belushi and Dan Ackroyd in The Blues Brothers, a film with one of the most famous movie soundtracks of all time.

And to further add to the celebratory theme, Chevrolet's own Cruze Brothers band performed a live set to a crowd of over 500 guests at the Ace Cafe, the world's most famous car, bike and music venue on London's famous North Circular Road.

The cafe was opened in 1938 & post war, with the British motorcycle industry at its peak, became the place to meet until its closure in 1969. It was reopened in 2001 on the original site by current owner Mark Wilsmore.

Since then, it has grown to once again be the foremost venue for car and bike fans across Europe, with meetings for various types of vehicle on every night of the week. The Cruze Brothers act was the highlight of the late summer all-American Cruise-in, which attracts fans of US metal from all over the continent.

"We were delighted to have the support of Chevrolet at our American cruise-in night," said Wilsmore. "The brand is celebrating its centenary and is as much a cultural icon as the Ace Cafe itself. We've a number of Chevy owners who are regulars here, so it was great to welcome them and their unique car and entertainment."

Chevrolet UK Managing Director, Mark Terry, added: "As we celebrate 100 years of Chevrolet, it's right that we should mark this by celebrating other elements of American culture – we're the only US brand to truly establish a foothold across all segments of the UK and European car market, and much of that is down to the proud heritage and cultural associations that people make with our brand. The Blues Brothers is an all-time American classic, much like Chevrolet itself."

The Cruze Brothers themselves are a pair of music teachers from St Neots, Cambridgeshire. Dave Wiggins (Joliet Jake) and James Proctor (Ellwood) have been touring together as a tribute band for the past two years, and perform a two-hour set that includes re-enacting scenes and dances from the movie – often referred to as Grease for blokes – as well as a live soul, rock and blues act. For more information on the band, visit www.blues-brothers-tribute-band.co.uk

As for the future of the Cruzemobile – who knows. "We're hoping it'll be popular enough to go on tour itself," said Mark Terry. "But one thing's for sure, and it's that we won't be making it available as an option pack!"


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    • 1 Second Ago
  • 18 Comments
      Justin
      • 3 Years Ago
      It's terrible.
      whofan
      • 3 Years Ago
      I think it`s funny. People should lighten up a bit.
      drewbiewhan
      • 3 Years Ago
      Actually Autoblog, it was a Ford LTD Crown Victoria in BB 2000... ;) Someone do that Picard faceplant text art thing!
      Esoteric282
      • 3 Years Ago
      GM deserves something far worse than a bankrupcy
      • 3 Years Ago
      [blocked]
      rlog100
      • 3 Years Ago
      Did the Volt dancers make an appearance?
        DrEvil
        • 3 Years Ago
        @rlog100
        Funny, I hope someone thought to invite them.
      creamwobbly
      • 3 Years Ago
      "we fail to see the connection" You said it yourself -- "Cruze Brothers". Sheesh.
      Jan Prochazka
      • 3 Years Ago
      Epic fail IMHO. This Daewroolet doesn't fit into BB concept AT ALL! Because it's rubbish...
      Randy
      • 3 Years Ago
      Worst idea since "change for a dollar" campaign. :(
        Kent
        • 3 Years Ago
        @Randy
        Worst idea was Ford and Jeep failing to offer Jurassic Park versions of the Explorer and the CJ5. I know people who would have bought replicas of the vehicles in the movie.
          Jordan
          • 3 Years Ago
          @Kent
          Bit off on that one, it was actually a YJ Wrangler in the movie. The CJ5 was built back in the 70's and had a shorter wheelbase (along with round headlights as well).
      Eric Strauss
      • 3 Years Ago
      Isn't that the old Chevrolet that was part of the old GM, the New Chevy is only 2 to 3 years old.
      LMI500
      • 3 Years Ago
      Horrible...just horrible...
      • 3 Years Ago
      [blocked]
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