WRX drivers won't like hearing it, but Subaru has got some catching up to do with Toyota. While the latter has unveiled several concepts to preview its version of the rear-drive coupe the two are developing together, the former has yet to show us anything more than a frame. But that's about to change.

At the rapidly approaching Frankfurt Motor Show, Subaru will be unveiling a "technology concept" for its version of the sports car. And in announcing its plans, Fuji Heavy's automotive unit has revealed the car's name: BRZ.

The letters stand for Boxer Rear-drive Zenith, and will be worn on the concept called the BRZ Prologue. We're not quite sure what to expect, exactly, of a "technology concept," but hopefully, it'll give us a better idea of what we're looking at than what we've seen so far. Follow the jump for the press release and follow the link to the teaser site for more.
Show full PR text
Subaru Names All-New Sports Car "SUBARU BRZ"
- FHI to display its Technology Concept at 64th Frankfurt Motor Show -

Tokyo, August 23, 2011 - Fuji Heavy Industries Ltd. (FHI), the maker of Subaru automobiles, today announced that Subaru's new rear-wheel drive sports car, which is currently under joint development with Toyota Motor Corporation, will be named "SUBARU BRZ". "BRZ" stands for "Boxer engine", "Rear-wheel drive" and "Zenith" and embodies ultimate passion for the new sports car and confidence in its distinctive trademark and core technology: the "Horizontally-Opposed Subaru Boxer engine". The start of production is planned for spring 2012.

FHI will exhibit the technology concept of the "SUBARU BRZ", named "SUBARU BRZ PROLOGUE - BOXER Sports Car Architecture II - ", at the 64th Frankfurt Motor Show in September 2011. (Press day: September 13 and 14; Open to the public from September 15 through 25, 2011)

A special site will be opened today at 12:00 on the Subaru Global Site.
http://www.subaru-global.com/11frankfurt/teaser/

Under the brand statement "Confidence in Motion", Subaru brand always inspires confidence with customers through its commitment to "engineering excellence". With the core ideal of "engineering excellence", Subaru continues to provide customers with "Enjoyment and Peace of Mind" in all Subaru products.

About Fuji Heavy Industries Ltd.
Fuji Heavy Industries Ltd. (FHI), the maker of Subaru automobiles, is a leading manufacturer in Japan with a long history of technological innovations that dates back to its origin as an aircraft company. While the automotive business is a main business pillar, FHI's Aerospace, Industrial Products and Eco Technologies divisions offer a diverse range of products from general-purpose engines, power generators, and sanitation trucks to small airplanes, crucial components for passenger aircrafts, and wind-powered electricity generating systems. Recognized internationally for its AWD (all-wheel drive) technology and Horizontally-Opposed engines in Subaru, FHI is also spearheading the development of environmentally friendly products and is committed to contributing to global environmental preservation.


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    • 1 Second Ago
  • 69 Comments
      deeeznuuuts83
      • 3 Years Ago
      Sounds more like a Lincoln than a Subaru
        Chris Bangle
        • 3 Years Ago
        @deeeznuuuts83
        No joke... terrible name.
          RevenantDC5
          • 3 Years Ago
          @Chris Bangle
          @Ricky. Uh, no. BRZ Prologue is the name of the concept. BRZ is the name currently attached to the car. I'm thinking it won't make it to production with this name because I can't see the name being received any differently than we have received it here. It's important we voice our feeling. This is one of those 'kill it with fire' times in life.
      kmanning83
      • 3 Years Ago
      zenith (n.) 1. the highest point reached by a celestial or other object 2. the point in the sky or celestial field directly above the observer 3. the time at which something is most powerful or successful Perfect name, IMO. "Subaru" is the Japanese word for the Pleiades, a star cluster (see logo & #2 above) that holds significant meaning in dozens of cultures. Definition #1 and #3 portrays the power and success that the brand hopes to generate with RWD coupe entry that --according to Subaru-- will blow the competition away.
        Phontsolo
        • 3 Years Ago
        @kmanning83
        Nice detective work sir.
        John Sands
        • 3 Years Ago
        @kmanning83
        While I am looking forward to seeing the car, I do believe that “Zenith” is a bit much. To deserve the “Zenith” badge, it should be the pinnacle of Subaru’s technology. IMO, it needs to have a boxer engine and AWD to be a true Subaru… With that said, I do think this is going to be the best example of the platform…
      Griffen W
      • 3 Years Ago
      Zenith is a good name, but I wish they would bring back Alycone . The brightest star in the constellation of the plieades. I think that'd be more appropriate
      Redline
      • 3 Years Ago
      Just show the damn thing already! I'm in the market for a new car!
      Worx2749
      • 3 Years Ago
      How about SRD or RDS or FRED
      brian
      • 3 Years Ago
      Should have named it Leone
      The T
      • 3 Years Ago
      Breeze?
      peakarach1
      • 3 Years Ago
      How about FRS? Front engine Rear wheel drive Subaru.
      Al Terego
      • 3 Years Ago
      It's gonna be lame...Subaru is way out there.
        bobmarley
        • 3 Years Ago
        @Al Terego
        I don't see how any car enthusiast could say that about an all new RWD coupe...I dont care who makes it it still gets my interest and the benefit of the doubt until its released
          Carnut0913
          • 3 Years Ago
          @bobmarley
          they will both be sitting in the Genesis coupe's shadow.
      Soul Shinobi
      • 3 Years Ago
      Anyone else feel like Toyota screwed Subaru into doing all the work for their new '86?
      Mallard
      • 3 Years Ago
      BRZ's before HOZ.
      SKINNYwithNOfood
      • 3 Years Ago
      A Subaru that is not, AWD?.....sigh.....
        Phontsolo
        • 3 Years Ago
        @SKINNYwithNOfood
        Subura DOES make 2WD. Look it up.
        XT6Wagon
        • 3 Years Ago
        @SKINNYwithNOfood
        Um. Subaru has had as many years selling 2wd cars in the US as they have had selling 4wd/Awd only. They never went AWD/4WD only in other markets.
        Ricky
        • 3 Years Ago
        @SKINNYwithNOfood
        Oh, it's YOU again....sigh....
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