We've just given you our first impressions of the redesigned 2012 Toyota Camry. Now, Toyota is ready to give you pricing, and it's good news if you're in the market for this mid-size mainstay. Pricing stays the same for some of the 2012 trims, while it's actually gone down for a few others. The 2012 Camry family hierarchy shakes out with the base-model L before moving up to the LE, XLE and SE trims. The Camry Hybrid is only available in LE or XLE guise.

Pricing for the 2012 Camry L starts at $21,995. If you want to move up to the LE, you only need $545 more for a total of $22,500, which is about $200 less than the 2011 LE. Another $500 brings you to the four-cylinder-equipped Camry SE, which costs $23,000 and is priced $965 lower than the 2011 model it replaces. The V6 SE will cost $26,400, which is consistent with 2011 pricing. In the market for the top-shelf XLE? Have at least $24,725 ready for the four-cylinder model, and $29,845 if you prefer the V6. The 2012 Camry XLE four-cylinder is priced a full $2,000 less than the 2011 model, while the XLE V6 remains priced the same as the 2011.

If you're leaning towards the 2012 Toyota Camry Hybrid, you'll be saving $1,150 over the 2011 Camry LE. The 2012 Camry Hybrid LE starts at $25,900, while the Camry Hybrid XLE starts at $27,400, an $800 deduction compared to the 2011 unit.
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Toyota Announces Pricing for All-New 2012 Camry and Camry Hybrid

• 2012 Camry Has More Features and All Popular Models are Priced Lower or the Same as 2011s
• Class-Leading Driving Dynamics, Safety Features and MPG
• Camry Begins Arriving at Dealerships in October

TORRANCE, Calif., August 23, 2011 - - Toyota Motor Sales (TMS), U.S.A., Inc. today announced manufacturer's suggested retail prices (MSRP) for the all-new, seventh-generation Camry, America's best-selling car for nine years running and 13 of the past 14 years. The Camry remains an excellent value as all popular models receive either a price decrease or remain flat in comparison to last generation Camry models. The 2012 Camry and Camry Hybrid debut a bold, sophisticated new design with a more spacious interior, class-leading safety features, improved driving dynamics and an even quieter ride than before.

"Despite all of the enhancements to the all-new Camry, prices for all popular models have been reduced with dramatic repositioning on SE, XLE and Hybrid models, representing the best value in the segment," says Bob Carter, Toyota Group Vice President and General Manager. "Competing in the industry's most competitive segment, we expect the Camry to continue as America's best-selling car."

The all-new Toyota Camry is powered by a revised 2.5-liter four-cylinder engine equipped with Variable Valve Timing with intelligence (VVT-i), which features reduced noise and vibration levels and produces 178 horsepower, an increase of nine horsepower, and 170 lbs-ft. of torque. Fuel economy is also improved with EPA estimated mpg ratings of 25 city/35 hwy/28 combined. All four-cylinder models are matched with six-speed automatic transmissions.

For those looking for more power, a 24-valve, DOHC 3.5-liter V6, which employs Dual VVT-i is available in the SE and XLE models. The V6 generates 268 horsepower and 248 lbs.-ft. of torque and is matched to a six-speed automatic transmission with sequential shift and has EPA-estimated fuel economy ratings of 21 city/30 hwy/25 combined.

All 2012 Camrys are equipped with a class-leading 10 standard airbags, and like all Toyota models, the Camry will feature Toyota's Star Safety System™ standard, which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD) and Brake Assist. It also features the standard Smart Stop Technology brake-override system. An electronic tire pressure monitoring system is also standard.

Simplified Model Line-Up
The all-new Camry and Camry Hybrid will offer four different model grades to choose from. Camry will be available in the entry-level L, value-driven LE, premium XLE and sporty SE grades. The XLE and SE are available with four-cylinder or V6 engines. The Camry Hybrid is offered in LE and XLE grades.

The Camry L is equipped with an impressive list of standard features including standard Bluetooth® hands-free capability, air conditioning with air filter, power windows with driver's auto-down, power door locks, cruise control, dual color-keyed power outside mirrors, projector beam headlamps, a tilt and telescopic steering wheel, tire pressure monitor system and a six-speaker AM/FM/CD audio system with an auxiliary audio jack and USB with iPod® connectivity. It also comes with 16-inch wheels and four-wheel disc brakes. All of this standard equipment in the Camry L adds up to an excellent value with a base MSRP of $21,955.

For $545 more, the Camry LE model adds to this package a long list of additional features starting with the all-new Display Audio system, which features a 6.1-inch touch screen that provides vehicle information and offers phone book access and music streaming via Bluetooth wireless technology. The LE model also includes remote keyless entry, auto on/off headlamps, side rocker panels with chrome inserts, steering wheel with audio and Bluetooth controls, and variable intermittent wipers. The Camry LE will carry a base MSRP of $22,500, a decrease of $200 or 0.9 percent compared to the 2011 model.

The sporty Camry SE four-cylinder model is a tremendous value, adding 17-inch alloy wheels, the all-new Display Audio system, a stylish integrated body kit, sport-tuned suspension and steering, unique headlamps with black sport trim bezels, chrome exhaust tip(s), heated outside mirrors, a leather-wrapped steering wheel with paddle shifters, a leather shift knob and unique Softex-trimmed sport seats, all for only $500 more than the LE model.

Four-cylinder SE models will have an MSRP of $23,000, a decrease of $965 or 4.0 percent. Despite adding content such as 18-inch alloy wheels, sport-tuned suspension, unique body styling, smart key, and Display Audio with navigation and EntuneTM, the 2012 SE V6 model will remain priced at $26,640.

The Camry XLE adds premium content with additional standard features like the all-new Display Audio, 17-inch alloy wheels, premium chrome exterior accents, heated outside mirrors, integrated chrome fog lamps, leather-wrapped steering wheel with integrated audio and Bluetooth controls, wood-style interior trim, dual-zone auto climate control with rear air vents and eight-way power driver seat.

The Camry XLE will start at $24,725 for four-cylinder models, a decrease of $2,000 or 7.5 percent compared to previous model year. Camry XLEs equipped with the V6 engine will come standard with Display Audio with Navigation and Entune, along with leather-trimmed seats with heated driver and front passenger seats, back up camera, and smart key. The MSRP for XLE V6 models will be $29,845, which is the same price as the 2011 model.

Camry Hybrid Offers More Power and Class-Leading MPG
The Camry Hybrid model is also reinvented for 2012, utilizing a highly revised Hybrid Synergy Drive powertrain that includes a new 2.5-liter four-cylinder engine, which produces a combined 200 horsepower and offers better MPG, all while featuring a significantly lower MSRP than its predecessor.

The Camry Hybrid LE not only delivers the best MPG of any mid-size sedan, achieving manufacturer-estimated 43 city/39 mpg hwy/41mpg combined, but it will also carry a MSRP of $25,900, an impressive decrease of $1,150 compared to the 2011 model. The premium Camry Hybrid XLE model features a MSRP of $27,400, a decrease of $800 compared to the previous model with upgrade package.

The new Camry models with four-cylinder and V6 engines will begin reaching Toyota dealers in October; Camry Hybrid models will arrive in November. The MSRPs for the 2012 Camry do not include the delivery, processing and handling (DPH) fee. The DPH for the Camry is $760. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.


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  • 83 Comments
      chonnes
      • 3 Years Ago
      It's like watching a stripper take 5 years to finally get nude only to realize when she turns around that it's your wife.
        • 3 Years Ago
        @chonnes
        [blocked]
      notafan
      • 3 Years Ago
      typical sales transaction: here take my money, i just don't want to think about the kind of car I have to drive. what color? hmm do you have black or white? wow, shocking, they have the color i wanted. good, glad that is over with.
        Zoom
        • 3 Years Ago
        @notafan
        For the masses, that's exactly what they want. Toyota knows what it's doing.
      joejoe509
      • 3 Years Ago
      I still think it's trying to be an Acura TSX (but better looking). Regardless, this will sell millions.
      • 3 Years Ago
      [blocked]
      Sukairain
      • 3 Years Ago
      Toyota design team has been reading Autoblog all day and after carefully read the articles on the three red cars on the front page, they have came to these conclusions: 1. The Camry will sell better than either the Ferrari or the Porsche 2. The Camry will have the best fuel economy and best price. 3. The new Camry design while not as good as Ferrari, is still more progressive than Porsche's same old 911. 4. By paying Autoblog to insert positive descriptive terms such as "Good News" somehow it will draw auto enthusiasts to click on the above link. 5. Toyota Chief Parts Bin Coordinator is pleased that 2001 Solara front end, Scion bumper, Corolla parts were cleverly assembled together over the 2010 Camry body and not everyone noticed. It was a genuine Miller Beer moment to overcome earthquake related parts shortage by scavenging old parts to assemble new cars. Apparently the idea was inspired by son's Lego.
      NightFlight
      • 3 Years Ago
      I see absolutely NO reason to choose this over the competition, at all. It even costs more than the better choices....
      • 3 Years Ago
      [blocked]
      • 3 Years Ago
      [blocked]
      Hazdaz
      • 3 Years Ago
      I don't care how much people on this site hate the Camry... that is some aggressive pricing! I fully expect for the Camry to regain its top-selling spot soon, even with increased competition from other car makers. It might not be a fun drive, but it fulls the need that most folks have and does it at a very reasonable price.
      imdonniedarko
      • 3 Years Ago
      Ignore all the haters who even mention that droopy faced Sonata in a positive light and bash Toyota in every article about Toyota. They're all Hyundai shills paid to mention their brand. Why don't you research VANK, a Korean government agency that asks Koreans to spam the internet with their self-centered propaganda. Hyundai has a similar viral-marketing group in their corporation. It's PROVEN that Hyundai has shills on Autoblog, and it's also obvious Autoblog is also in Hyundai's payroll
        • 3 Years Ago
        @imdonniedarko
        [blocked]
        NightFlight
        • 3 Years Ago
        @imdonniedarko
        I am not a Hyundai shill, but I'd definitely take a Sonata SE with the 2.0T over ANY Camry that Toyota offers. The new Camry brings beige and boring to a whole new level.
        BMW ROCKS!
        • 3 Years Ago
        @imdonniedarko
        i think hyundai makes craptastic cars. but i'm quite amused that toyota seems to be out-doing hyundai in making even crappier cars. germans still rule.
      Tanooki2003
      • 3 Years Ago
      This is what Mr. Toyoda says America will be excited to see??? No wonder the Koreans are taking over
        • 3 Years Ago
        @Tanooki2003
        [blocked]
      Evan
      • 3 Years Ago
      Toyota, the Kenmore of automotive appliances. Seriously, this is boring. Just...boring.
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