While Toyota competes with Ford, Chevy and Dodge on this country's NASCAR tracks, the pace cars leading them around have remained defiantly American – at least at Daytona, anyway. In the 50 years they've been running the Daytona 500, only once has the pace car been an import: the Porsche 914 that paced the race in 1971.

Apart from that one exception, it's been all Detroit – Pontiacs mostly, but also Buicks, Chevrolets, Dodges, Plymouths and Fords. But just as Toyota has rubbed and bumped its way up the field over the past decade plus of competition, it's now got one of its own up at the front as the official pace car for next year's race.

That's right. When the 2012 Daytona 500 kicks off the Sprint Cup season come February, it'll be the new 2012 Toyota Camry setting the pace. And while some may bemoan the use of an "import" for the task, Toyota would argue that nothing could be more American. After all, the Camry has been built in America (first in Georgetown, Kentucky, and now in Lafayette, Indiana) for 25 years now. And for 13 of the past 14 years, it's been the top selling car in America. So maybe, just maybe, the Toyota Camry has earned the honor.
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Camry Set to Pace 2012 Daytona 500
America's Best-Selling Car Will Lead Field in 'The Great American Race®'

TORRANCE, Calif. (August 23, 2011) – Toyota Motor Sales, U.S.A., Inc. (TMS) and Daytona International Speedway (DIS) announced today the all-new 2012 Toyota Camry will serve as the official pace car for next year's DAYTONA 500®.

Toyota will showcase the new Camry -- the best-selling car in America for nine years running -- at Daytona in 'The Great American Race,' Feb. 26, 2012. The race annually kicks-off the NASCAR Sprint Cup Series season.

"We're thrilled to be able to feature the new Camry in Daytona at the season's biggest race," said Ed Laukes, TMS corporate manager of motorsports marketing. "We think the DAYTONA 500 is the perfect place to showcase the all-new Camry -- which will go on sale this fall. We knew when the opportunity arose to partner together with Daytona that it would be an extraordinary way to highlight our new Camry, as well as reinforce Toyota's commitment to NASCAR and its fans."

Camry went on sale in 1983 and since then more than nine million have been sold in the U.S. Camry has been the best selling car in America for 13 of the past 14 years.

This year marks the 25th anniversary of Camry production in Georgetown, Ky. Toyota began manufacturing the Camry in Georgetown in 1986 and the vehicle is now also built in Lafayette, Ind.

The 2012 Camry debuts a bold, sophisticated new design with a more spacious interior, improved driving dynamics and an even quieter ride than before. The new model features class leading safety, fuel economy and multi-media technology.

"NASCAR and Daytona International Speedway provide a uniquely American platform for manufacturers to display their technology, innovation and overall automotive excellence," said Daytona International Speedway President Joie Chitwood III. "After nearly eight years of competing at NASCAR's highest level, I'm pleased to have the 2012 Toyota Camry pace the DAYTONA 500."

Toyota has previously provided pace vehicles at several NASCAR tracks, including Auto Club Speedway of Southern CaliforniaSM, Charlotte Motor Speedway, Chicagoland Speedway®, Dover (Del.) International Speedway, California's Infineon Raceway, Kansas Speedway®, Martinsville (Va.) Speedway®, Nashville Superspeedway, New Hampshire Motor Speedway, Phoenix International Raceway®, Richmond (Va.) International Raceway®, Wisconsin's Road America and Watkins Glen (N.Y.) International®.

In 2004, Toyota began participating in NASCAR competition by fielding Tundras in the NASCAR Camping World Truck Series (NCWTS). Three years later in 2007, Toyota began competing in the NSCS and the NASCAR Nationwide Series (NNS) with the Camry.

Toyota has won three consecutive manufacturer's titles in the NNS (2008-2010) with the Camry, and Toyota racers have earned one driver's title (Kyle Busch in 2009) and registered 60 race victories in the NNS. In NSCS competition, Camry drivers have earned 36 first-place trophies.

In seven seasons participating in the NCWTS, Toyota has captured five consecutive manufacturer's championships (2006-2010), and Tundra drivers have won driver's titles with Todd Bodine (2006 and 2010) and Johnny Benson (2008), and have earned 88 race wins.

At Daytona International Speedway, Toyota drivers have recorded eight NASCAR wins across NASCAR's three national touring series, including one NSCS win (Kyle Busch in 2008), two NNS wins (Denny Hamlin in 2008 and Tony Stewart in 2008) and five NCWTS wins. In 2008, Hamlin claimed Toyota's first-ever NSCS victory in a non-points qualifying event to determine the Daytona 500 starting lineup.


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    • 1 Second Ago
  • 162 Comments
      LJSearles
      • 4 Years Ago
      This, i think, is an embarrassing indictment on the state of motor racing in the USA.
        sc0rch3d
        • 4 Years Ago
        @LJSearles
        just wait...i bet it will be the hybrid camry!!! hahaha
          adam512
          • 4 Years Ago
          @sc0rch3d
          Actually its a SE with a 3.5 V6, an engine which is fairly good and better that the one for definite in your car
      Tone
      • 4 Years Ago
      "Chosen" my ass Autoblog. Money talks.
      Mike Pulsifer
      • 4 Years Ago
      ...a boring family sedan as a pace car. Seriously?
        Krishan Mistry
        • 4 Years Ago
        @Mike Pulsifer
        I think it's worse that Impalas, Fusions, and Camrys make up the majority of the grid as racecars. I know they are just decals on (very boring and outdated generic looking) body shells, with no mechanical similarity, but at least make it look like a RWD V8 muscle car, like the Chargers but with more realistic body designs. I say Ford should do a Mustang, Chevy a Camaro, Dodge a Challenger, and Toyota... umm... maybe stretch it a little with a Lexus IS-F? Ok it isnt pretty but looks more muscular than a Camry
      Eyewants
      • 4 Years Ago
      I don't like it, even though I'm a Toyota fan. But its just a reminder of what NASCAR is all about: Advertising. Yet so many people follow the sport eating up all they are fed, and its a lot. Just look at speed tv anytime, any day.
        david opanga
        • 4 Years Ago
        @Eyewants
        So you call NASCAR fans braindead zombies, were not dumb we too hate the over advertising of everything but we love the racing so you gotta take the good with the bad.
        Elmo
        • 4 Years Ago
        @Eyewants
        Uh NASCAR only fills up 1 or 2 hours of Speed during the weekdays, with showing racing on Friday and Saturday.
      goVintage
      • 4 Years Ago
      Hell actually must have frozen over!!!
      CBJMNWLD
      • 4 Years Ago
      This is a real reflection on what a bunch of cash ****** ISC/NASCAR/France Family are. They label it the "Great American Race", but the Indy 500 never sank so low... I don't blame Toyota for paying for it. But I hate NASCAR for selling it. They claim they want to help Ford, GM, and Chrysler why not use a 2012 Mailibu? Oh wait Chevy wouldn't match the dollar figure they commanded. FU NASCAR
      RudyH
      • 4 Years Ago
      ironically the Toyota Camry is also the pace car of my drive to work. When it's 60 mph, and I want to do 65 mph, low and behold there will likely be a Camry doing 55 mph in the passing lane.
      dukeisduke
      • 4 Years Ago
      NA$CAR finally jumps the shark.
        Synthono
        • 4 Years Ago
        @dukeisduke
        They jumped the shark sometime around the time of the awful "Car of Tomorrow", though a purist would declare the shark was jumped the moment the cars stopped being cars you could buy in the showroom.
        MONTEGOD7SS
        • 4 Years Ago
        @dukeisduke
        They jumped the shark after the season of '88 when the G-body stopped being produced. In '89 they moved to the Lumina, and officially stopped mattering.
      Duane
      • 4 Years Ago
      muhahahaahahhahahahahahahahaha!
      ERNSTEVERYTHING
      • 4 Years Ago
      Car you get any blander..? i hope the gas pedal sticks and it goes into the wall..
      MP81
      • 4 Years Ago
      Looking at that car is like taking half a bottle of sleeping pills.
      K
      • 4 Years Ago
      Wow what a beaut this thing is ......This hunk of **** is constantly clogging up the left lanes with clueless appliance drivers and now its going to be pacing the 500. Great. Should have just strapped a toaster on the track and painted it "PACE CAR".
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