Since its inception, Rolls-Royce has made a living making its customers feel very, very special. Given the average net worth of its buyers and the custom-tailored nature of their vehicles, this sort of approach makes good business sense. That said, some customers are clearly more special than others. Michael Fux, a businessman and philanthropist who commissioned the unusual purple Phantom Drophead Coupe seen here, is clearly one of the latter.

Fux is one of Rolls' very best customers, and he's also known for being one of its most outlandish, perpetually giving Goodwood's Bespoke department specialists a workout. Rolls has debuted one-off Fux cars during past Monterey weeks, and this year, they've teamed up again to reveal this striking purple and white Phantom. While the visuals that Fux pushed for certainly won't be to everyone tastes (we're more accustomed to seeing these sort of aesthetic choices among aftermarket firms like Mansory), there's no denying the quality of the workmanship, from the matching purple roof to the customized engraved sill plates and relentlessly white leather interior. And Fux isn't the only Rolls buyer whose tastes require an increasing degree of personalization – earlier this month, the automaker announced plans to double the size of its Bespoke operations to keep up with demand.

Fux's custom Rolls-Royce commissions have never been known for their subtlety. In the past, he's ordered a screaming yellow Phantom Convertible (shown in Pebble in 2008), as well as a candy red Drophead that featured Rolls' first-ever black-and-red carbon fiber inserts. That car was such a test for the English automaker's bespoke team that they not only named the paint for Fux (and guaranteed its exclusivity), they produced a 2010 video about it that you can watch after the jump.



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  • 26 Comments
      tinted up
      • 3 Years Ago
      Watch the haters come out of the woodwork. I would SO drive this thing; however would have an accompanying purple fur coat and hat with feather.
        Dan
        • 3 Years Ago
        @tinted up
        Okay, with the coat and hat... maybe... just maybe... this car would be acceptable.
      soundbargaming
      • 3 Years Ago
      As Yoda would say, "A lot of chicks, Michael Fux."
      wallstreet
      • 3 Years Ago
      Micheal Fux.. must be a very successful porn star
      Jim Gentili
      • 3 Years Ago
      So this guy continually Fux up nice cars.... Okay.... Kudos to Rolls Royce for keeping a straight face through the project. The quality of work is great, I'll give it that. Can't say much for taste, though.
      AM2
      • 3 Years Ago
      Not a big fan of purple specially on cars, but its a good thing they at least used a more bluish shade close to Electric Indigo.
        Elmo
        • 3 Years Ago
        @AM2
        You mean you don't like a Plum Crazy Purple Charger, Challenger, or 'Cuda?
      bleexeo
      • 3 Years Ago
      Michael Fux a Rolls Royce yet again with crazy colors. But did he have the common courtesy to give it a reach around?
      masonperegrine
      • 3 Years Ago
      How many garish Dropheads does one man need? And if he loves kids charities so much he should have spent his Rolls money on them.
      notafan
      • 3 Years Ago
      i just poked my eyes out......again. Maybe this one is for Prince. Its okay then.
      erjhe
      • 3 Years Ago
      No matter how hard I stare at it, I just can't stop from feeling nauseous over the headlights. They look like those cheap projector kits you buy off eBay that are made to fit anything. You can clearly see the outline where the original lamps would have been. I don't doubt Rolls-Royce has great quality, but that really looks out of place on the car.
        Susan
        • 3 Years Ago
        @erjhe
        I agree. They look like the pie pan pseudo-headlights that were installed on Lincoln Town Cars in the 1980s, where the real headlights pivoted out and the pie pan disappeared. It was as if Lincoln targeted that car for the ghetto.
      Ducman69
      • 3 Years Ago
      Wrong setting. It should be under a street lamp at night, with a fishnet hooker leaning into the open window handing her feathered hatted pimp with platinum teeth in a matching color suit his money.
      IBx27
      • 3 Years Ago
      This looks really nice. This shade of purple is my favorite color; a dark, blue, mean yet elegant hue. Goes perfect against white.
      Dan
      • 3 Years Ago
      At what point does Rolls-Royce finally grow a pair and tell the customer that what they have asked for is not only ridiculous but also extremely damaging to the cars brand? After seeing this Purple People Eater monstrosity, any respect I may have had left for Rolls-Royce has completely vanished.
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