Think you know everything there is to know about the redesigned 2012 Subaru Impreza? If you read our deep dive on the model, you're probably right. Except for one important tidbit: its price.

Subaru has announced that it is holding the line on the Impreza, with the 2012 starting at $17,495 (*plus $750 for destination). That's the same price as the older 2011 model. Those wishing for a five-door hatch bodystyle in place of the standard four-door sedan will need to spend an extra $500.

Those base prices include a five-speed manual transmission, which can be replaced with a completely new CVT automatic for an additional thousand dollars. Buyers can opt to upgrade their rides with the 2.0i Premium package ($18,795), Sport Premium ($20,295) or Limited ($21,595), each with additional content over the package it replaces.

Naturally, all Impreza models feature the company's excellent all-wheel-drive technology, and they'll be in dealerships in November of 2011. For all the details, feel free to check out the complete press release after the break.
Show full PR text
Subaru of America Holds the Line on Pricing for 2012 Impreza
--Starting at just $17,495 the 2012 Impreza matches outgoing model


CHERRY HILL, N.J., Aug. 19, 2011 /PRNewswire/ -- Subaru of America, Inc. today announced pricing for its much-anticipated 2012 Impreza. Starting at just $17,495 for the base model 4-door Impreza 2.0i with a five-speed manual transmission, the car's starting price remains unchanged compared with last year's. The automatic version, offered exclusively with Subaru's newly designed continuously variable transmission (CVT) starts at $18,495. The base 5-door Impreza 2.0i starts at $17,995 when equipped with a five-speed transmission and $18,995 for the CVT-equipped model.

The 2012 Impreza is also offered in 2.0i Premium, Sport Premium and Limited models – the Limited a new addition for this year. The 4-door 2.0i Premium starts at $18,795, while the 5-door Premium starts at $19,295. For the 2.0i Limited, prices start at $21,595 for the 4-door and $22,095 for the 5-door version. Finally, the Impreza 2.0i Sport Premium starts at $20,295 and is only offered in the 5-door body style. A new Sport Limited model is also available. These prices all reflect MSRP before the $750.00 destination charge.

Changes for this year's Impreza include the all-new 148 horsepower 2.0-liter SUBARU BOXER® engine with projected EPA fuel economy of 27 mpg city and 36 mpg highway. When equipped with the new Lineartronic® CVT transmission, the 2012 Impreza is the most fuel-efficient all-wheel drive car in America. All 2012 Imprezas feature Subaru Symmetrical All-Wheel Drive. The 2012 Impreza will arrive in dealerships November 2011.

Follow the Subaru of America Facebook page and subaru_usa on Twitter.

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit www.subaru.com.


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  • 126 Comments
      bchreng
      • 3 Years Ago
      A zippier ride with a more efficient engine and more refined interior/exterior with no price hike? Impressive.. Most impressive!
        pinsimms99
        • 3 Years Ago
        @bchreng
        The 2012 is getting a 148 hp 4-cyl, the 2011 had a 170 hp 4-cyl. Just curious if you've read somewhere that the 2012 Impreza will be "zippier" than the previous year? More torque maybe?
          joejoe509
          • 3 Years Ago
          @pinsimms99
          Horsepower doesn't always mean peppy. If the power band is toward the bottom of the tach, it should provide more "zip" or "pep" for better city driving. Plus this generation is a touch lighter so it should be comparable to last gen as far as all-out speed. As far as proof, read the "deep dive" article the mentioned above.
      BipDBo
      • 3 Years Ago
      That's a lot of car for the money. I'm glad that the WRX and STI are going to branch into a separate car becase this thing is looking too much like a capable compact economy car to be made into the rally racers we know and love. Coming from a guy with 3 kids, I'd love to see Subaru make a minivan variant of this ala Mazda5 with AWD.
      TahsinZ
      • 3 Years Ago
      Where I live, I think most Subaru owners won't care about this car's questionable styling, but rather how it would look slathered with bumper stickers and mud.
      dci gene shunt
      • 3 Years Ago
      I don't mind the look. Hey, it's a lot cheaper than the MINI Countryman!
      dinobot666
      • 3 Years Ago
      Given the small amount of room that designers can now how to work with in order to meet pedestrian safety standards, 5mph bumpers low, crumple zones, low coefficient drag etc it is amazing that you can tell any make of cars apart from each other. As fuel economy standards increase, expect freedom for design to decrease even more. Having said that, I think Subaru has made some improvements with this car. They didn't BLOAT it out and make it as large as a Legacy as it is "right sized" as is. It does resemble a Legacy, or at least you can tell they are from the same bloodline, which isn't really a bad thing. Subaru has never been very consistent with their design language, and this version shows that they're changing that. Models changed drastically from model to model, with frameless windows being about the only holdout, which even those departed in the last gen. Even as ugly as last Impreza was according to the internet, wwith all the bitching about how it was an EPIC DESIGN FAIL, Subaru sold plenty of them. If fuel prices stay where they are, which they probably will, I think Subaru is going to do well with this car, especially with the vastly improved interior.
      Hartwig
      • 3 Years Ago
      I would like to see this car in person... But a AWD car that gets around 30MPG combined and comes in hatch and sedan for under 20k will be big in the Northwest. Seems like this may force ford into finally offering AWD options in their compacts.
        joejoe509
        • 3 Years Ago
        @Hartwig
        Eh... Ford probably wants to keep AWD for their upper and larger models. But they will probably start advertising their torque vectoring system more. This will help in snow, but of course not as much as AWD. I live in the Pacific Northwest and we will soon be seeing thousand of these things around. It'll be a huge hit.
      jonnybimmer
      • 3 Years Ago
      Well at least it's not boring looking anymore. The more I look at it, the more I like it. I think this design has more of Subaru's quirkiness to it without going crazy and changing the characteristics of the model, i.e. the Outback.
      • 3 Years Ago
      [blocked]
        Agent55
        • 3 Years Ago
        Don't expect a WRX or STI version of this car. Subaru has said they'd like to separate the "WRX" into it's own model, smaller and lighter if I recall correctly. Too bad really, I really like the 5-door WRX, particularly the 2011 with the STI's body.
          • 3 Years Ago
          @Agent55
          [blocked]
          • 3 Years Ago
          @Agent55
          [blocked]
          joejoe509
          • 3 Years Ago
          @Agent55
          kdrguru, we should expect the new STi (whatever form it is in) to stay right around 300hp give or take. They are likely to use the new 2.5 (perhaps the current 2.0) and slap a turbo on it. It's lighter so it should be faster overall despite similar hp ratings. They have no reason to go higher than 300hp - it really should be plenty hp for most people.
          joejoe509
          • 3 Years Ago
          @Agent55
          Huh. Haven't heard of this. I don't see why Subie would do such a thing. I could see them doing something like the Mits Evolution where it's technically a different model, but it's still the same Impreza. Unless of course, the new STi will be based off of the new coupe model, but that sounds outlandish especially since that will likely be RWD. Do you have a link to an article or something?
      bonehead
      • 3 Years Ago
      I do like hatchbacks but i must say id rather have this in a wagon for the additional length and space. Hopefully this will make a good base for the next WRX (but ive heard rumors it wont be based on the impreza next time)
      valiiance
      • 3 Years Ago
      The headlights look too Cruze-like and the tailights look similar to the ones on the Focus a few generations back. Overall, I think it's an improvement to the previous generation, but I was really warming up to the look of the WRX hatchback in white.
      old greg
      • 3 Years Ago
      I for one like it. But then, I do drive a bug-eye wagon so what the heck do I know?
        joejoe509
        • 3 Years Ago
        @old greg
        Lol. Good ol' bug eyes. That design was one of those "hate it when it comes out, but love it years later" sort of designs.
        subierider
        • 3 Years Ago
        @old greg
        My first car was also bug-eye WRX wagon. Loved it to death... literally... crashed and totalled... sniff.... :(
      Fonin
      • 3 Years Ago
      i like the styling, very subie outbackish/rugged. i am not too pleased with that huge one piece rear bumper cover. i would check out a 5door if my mazda3 needed replacing
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