It used to be that luxury cars were big. The more luxurious, the bigger. But with premium hatchbacks, buyers have shown that luxury needn't equal size. In fact, many (particularly in Europe) have demonstrated that they're willing to pay a considerable premium to have the luxuries they'd expect from the larger cars they're giving up with the smaller ones they're adopting. The question is, just how much are they willing to pay?

The Toyota iQ, for example, sells for between £9k and £12k in the UK, but the gussied-up Aston Martin Cygnet sells for roughly triple that. The Mini hatchback, meanwhile, ranges from £11,810 (for the bare-bones, 75-horsepower Mini First) to £22,330 for the top-of-the-line JCW in the UK. That's an impressively broad range in its own right, but then you consider that the Goodwood edition goes for a whopping £41,000 – nearly four times as much as the base model.

So what does that amount to in the American market? Well, not quite the $68,000 the straight conversion would come to, but a still princely $52,000, according to reports. Compare that to the $19,400 MSRP for the Cooper hatch that's the base model here (overseas buyers have more spartan models beneath) or the $29,100 which the JCW sells for here, and you're suddenly looking at a whole lot of green for some Rolls-Royce leather and trim.


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    • 1 Second Ago
  • 35 Comments
      cygnusx8
      • 3 Years Ago
      I had some good wood until I saw the price!
      dontneedpants
      • 3 Years Ago
      "Miss Moneypenny, have Q bring around the Mini Goodwood for ***** Galore."
      rsxvue
      • 3 Years Ago
      Hats off to Mini if they're able to sell these things. Will definitely take away from the stigma that smaller cars should be cheaper. Then again, I think it'd be insane to buy a 50K mini.
      desinerd1
      • 3 Years Ago
      I'm not surprised. It is owned by BMW after all.
      dukeisduke
      • 3 Years Ago
      P.T. Barnum, call your office.
      Hernan
      • 3 Years Ago
      I have no problem with it in principle, and I think it's really nice looking, but for that price, it should definitely be more powerful.
      throwback
      • 3 Years Ago
      In a world of tarted up Toyota iQs masquerading as Aston Martins, a 52K Mini makes prefect sense. It's only money.
      Jacob Hoffman
      • 3 Years Ago
      Amazing.
      Rotation
      • 3 Years Ago
      Sorry, it's just too expensive. I guess as long as MINI has done their homework and realizes this won't sell well, it's no harm, no foul.
        aatbloke1967
        • 3 Years Ago
        @Rotation
        I'm hazarding a guess that in Europe, this car will find buyers. It's a niche selection of buyers, but even so, there is a market for this kind of vehicle. Europe is very different from the United States, where everyone and everything is exceptionally price-conscious. The real problem, however, that most Americans can't understand the world beyond their own trousers.
          Leather Bear
          • 3 Years Ago
          @aatbloke1967
          I think the average American doesn't understand the British penchant for tarting up econoboxes like this. This and the Aston-Martin Cygnet are just the latest in a long line of these curiosities. Back when I was barely old enough to drive, a neighbor brought a Vanden Plas Princess 1100 (http://www.vpoc.info/vp1100.htm) back from an extended stay in England. He said these were sold to upwardly mobile Brits that couldn't afford the Jag or Rolls that they really wanted. My high school buds thought it was dorky, but I thought it was kind of cool. It was roomy and luxurious (Connolly leather upholstery, Wilton lambswool carpets, and real walnut veneer across the dash!) which helped make up for the tepid performance (only 1100cc under the hood, after all).
          • 3 Years Ago
          @aatbloke1967
          [blocked]
          aatbloke1967
          • 3 Years Ago
          @aatbloke1967
          "God I hate pretentious Euro windbags." Of course you do, you know no different.
          Rotation
          • 3 Years Ago
          @aatbloke1967
          Bloke, Europe isn't all that much different. As you just said yourself, this will be a niche car there. This is the same as I said "won't sell well". You still are effortlessly insulting I see.
          desinerd1
          • 3 Years Ago
          @aatbloke1967
          have you seen your stock market lately?
          aatbloke1967
          • 3 Years Ago
          @aatbloke1967
          "have you seen your stock market lately?" I'm failing to see the relevance of this comment. Stock markets gain and fall. The recent jitters are not long-term movements.
        futuramautoblog
        • 3 Years Ago
        @Rotation
        @Rotation "Sorry, it's just too expensive." Expensive to whom? You for sure. While most of us here won't think twice about it, I am sure it will find 140 buyers while you work your ass off earning that small paycheck of yours.
      jbm0866
      • 3 Years Ago
      I'm nearly speechless. Anyone who buys a $52k Mini deserves......well, a $52k Mini.
      SooooRight
      • 3 Years Ago
      quite possibly the funniest thing ever. A womans tampon bucket for 52K??? Laugh out fricken loud!
      Just Stuff
      • 3 Years Ago
      It just goes to show you the old adage is still true... A fool and his money are soon parted.
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