"I believe the car is a strong statement from Kia: We are ready to fast forward to an all-new chapter," says the automaker's design chief, Peter Schreyer.
Could this be a conceptual version of Kia's upcoming K9 flagship sedan? Sounds right to us, and with such a bold styling direction, it's clear that the Koreans are looking to take on the swoopy sedan segment that contains players like the Audi A7 and Mercedes-Benz CLS. We'll have more details in just a few weeks, but for now, click through our gallery to see a handful of high-res teasers of Kia's new concept.
Powerful, dynamic and forward-looking, Kia's new concept car signals the company's distinctive new design direction. This rear-wheel drive four-door sports sedan marries sleek and muscular proportions with a sophisticated and elegant four-seater cockpit.
"No matter from which perspective you look at it – this concept car is roaring with energy and ready for take-off," says Peter Schreyer, Kia Motors Chief Design Officer, proudly.
"I believe the car is a strong statement from Kia: we are ready to fast forward to an all new chapter."
Visitors to the Kia stand in Hall 3.1, booth A21, will also see the world premiere of the three-door version of the all-new Rio and a facelift version of the Kia Soul.