2012 Subaru Impreza – Click above for high-res image gallery

America's most fuel-efficient all-wheel-drive vehicle, the 2012 Subaru Impreza, starts at an almost-unbelievably low price of just $17,495 (*plus $750 for destination). That's right, the up-to-36-miles-per-gallon rated 2012 Impreza checks in at well below $20,000.

Subaru has announced pricing for its redesigned Impreza, with the four-door 2.0i equipped with a five-speed manual transmission starting at $17,495. Opting for the Lineartronic continuously variable transmission (CVT) means you'll have to pay at least $18,495 for the four-door and $18,995 for the five-door hatchback, but it's only the CVT trans-equipped Imprezas that return an estimated 27 mpg city and 36 mpg highway, so the $1,000 price bump, in our humble opinion, is worth every penny. Your wallet will most likely agree, but do the math before buying.

2012 Impreza Buyers can upgrade their all-wheel-drive rides by opting for the 2.0i Premium package ($18,795), Sport Premium ($20,295) or Limited ($21,595). New for 2012 is a Sport Limited model.

The 2012 Impreza will hit dealerships in November of 2011. Continue past the jump for pricing details on the all-wheel-drive lineup of completely redesigned Imprezas.
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Subaru of America Holds the Line on Pricing for 2012 Impreza

--Starting at just $17,495 the 2012 Impreza matches outgoing model


CHERRY HILL, N.J., Aug. 19, 2011 /PRNewswire/ -- Subaru of America, Inc. today announced pricing for its much-anticipated 2012 Impreza. Starting at just $17,495 for the base model 4-door Impreza 2.0i with a five-speed manual transmission, the car's starting price remains unchanged compared with last year's. The automatic version, offered exclusively with Subaru's newly designed continuously variable transmission (CVT) starts at $18,495. The base 5-door Impreza 2.0i starts at $17,995 when equipped with a five-speed transmission and $18,995 for the CVT-equipped model.

The 2012 Impreza is also offered in 2.0i Premium, Sport Premium and Limited models – the Limited a new addition for this year. The 4-door 2.0i Premium starts at $18,795, while the 5-door Premium starts at $19,295. For the 2.0i Limited, prices start at $21,595 for the 4-door and $22,095 for the 5-door version. Finally, the Impreza 2.0i Sport Premium starts at $20,295 and is only offered in the 5-door body style. A new Sport Limited model is also available. These prices all reflect MSRP before the $750.00 destination charge.

Changes for this year's Impreza include the all-new 148 horsepower 2.0-liter SUBARU BOXER® engine with projected EPA fuel economy of 27 mpg city and 36 mpg highway. When equipped with the new Lineartronic® CVT transmission, the 2012 Impreza is the most fuel-efficient all-wheel drive car in America. All 2012 Imprezas feature Subaru Symmetrical All-Wheel Drive. The 2012 Impreza will arrive in dealerships November 2011.

Follow the Subaru of America Facebook page and subaru_usa on Twitter.

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit www.subaru.com.


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    • 1 Second Ago
  • 15 Comments
      Peter
      • 3 Years Ago
      Not so bad. Low price (really) and 4wd and reasonable mileage on paper. The CVT is probably good but don't be in too much of a hurry to ditch the manual to reduce consumption as in real life the manual has not been beat for economy yet (even the gov, agrees that EPA is not real by collecting their real people data). The engine has been downsized by 0.5l and is less powerful (148 hp
      • 3 Years Ago
      I am surprised at the fawning tone of this article. This is a step in the right direction, but Subaru should do better. "Up to 36 mpg" is not that great. Subaru's cars are too heavy, and most people don't need AWD. Keep trying, Subaru!
      krona2k
      • 3 Years Ago
      Stupid cheap makes me rage. ;-)
      EVSUPERHERO
      • 3 Years Ago
      Would make a good looking EV. 31.5 miles combined city/hwy... Agree with Paul Westerburg. Meh
      2 Wheeled Menace
      • 3 Years Ago
      WOW. What a turnaround. Looks like Subaru can bring the efficiency if they try. Now the question is; is this car underpowered now?
      paulwesterberg
      • 3 Years Ago
      Meh.
      mylexicon
      • 3 Years Ago
      All wheel drive for 17,5 Even the Premium, Sport Premium, and Limited options seem like good value for money. The current model makes a ghastly 20/27 so the new 27/36 rating makes this press release green worthy in my mind. As long as the manual returns decent mileage, and there is decent back seat room, I feel like I should buy one. Now, if they will just get rid of the indie-hipster ad campaigns.......
      • 2 Years Ago
      I have never gotten near the 36. Best is about 31 and I am VERY careful about my driving (no lead foot!). The variable auto trans work well going down hill or on flat surfaces (which is how they must have done the testing) as soon as you are on any type of incline the RPMs go way up and the gas mileage tracker gauge plummets down. Average for all highway (yes, there are hills on the highway even in CT) is 28 for the first 24,000! No idea what magic would get you to 36.
      skierpage
      • 3 Years Ago
      Finally Subaru makes cold-weather options (heated outside mirrors, windshield wiper de-icer, heated front seats) available for the Impreza! And Subaru USA is likely to ditch the confusing Outback Sport version (not an Outback, not a sports model) for a 2012 Impreza XV model which may finally offer leather seats, a feature not seen since the badge-engineered Saaburu 9-2X was briefly available. It looks undistinguished and a bit previous-generation Ford-like, but Subarus have never been known for their looks.
      wardialer
      • 3 Years Ago
      they could've been leading the EV market instead of nissan had they not scrapped their promising G4e/R1e program.
      sirvixisvexed
      • 3 Years Ago
      Note the overall progress, very exciting! A chevy aveo got that same mileage, a current year toyota corolla does too, with two less driving wheels and less HP i'm sure. Look at how much more you get with this car.
        2 Wheeled Menace
        • 3 Years Ago
        @sirvixisvexed
        This car is actually more efficient than a good amount of FWD cars it's size, some with smaller engines. The Cruze and Honda Fit come to mind first.
      Smith Jim
      • 3 Years Ago
      Great job Subaru and I don't want to take anything away from this accomplishment. I would like to say that front wheel drive combined with traction control is quite effective in the snow. Virtually every new FWD car has traction control as standard equipment. I live on a steep hill and never had a problem getting up the hill in the snow in my FWD cars. If FWD and traction control isn't enough for your climate you might consider putting a pair of snow tires up front. Does anybody remember snow tires?
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