The world's automakers have been steadily realizing the enormous potential of the Chinese market. Luxury automakers in particular, and no automaker offers more luxurious motor coaches than Rolls-Royce.

This year, the Chinese people celebrate the Year of the Dragon, so to celebrate along with them, Rolls-Royce is offering a special design edition of the Phantom and Phantom Extended Wheelbase models.

The special touches are crafted by the company's expanding Bespoke division, and include such features as a gold-colored exterior coachline and an interior with dragons embroidered in four colors into the headrests, special inlay panels and throw cushions, bridged by LED illuminated door sills identifying the special edition. Have a closer look in the high-resolution image gallery and the press release after the jump.
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ROLLS-ROYCE PRESENTS EXCLUSIVE YEAR OF THE DRAGON COLLECTION
Goodwood, 17th August 2011

Rolls-Royce Motor Cars proudly presents the Year of the Dragon Collection, a commemorative offering in preparation for this festive celebration. Inspired by the legendary creature that is revered in China, the Year of the Dragon Collection has been created to celebrate the ultimate symbol of power, prosperity and good fortune. Designed at the Home of Rolls-Royce by the Bespoke team, this exclusive collection features a suite of unique detailing and design, which includes:

Dragon Coachline

On first glimpse of the car, a prominent feature is the twin coachline with a dragon, in gold colour, hand-painted to the side of each Phantom or Phantom Extended Wheelbase. In order to achieve perfect symmetry and balance, the dragon will always look forward. The hand-painted dragon coachline is inspired by the Forbidden City in Beijing and provides distinctive finishing touches to the car's exterior.

Dragon Headrest Embroidery

The dragon also appears on the leather of every headrest, carefully hand-embroidered using a combination of four thread colours: Tan, Golden Sand, Black and White. The colours are designed to complement a palette of recommended leather colour options and the design can be finished with an additional seat piping feature.

Dragon Phantom Passenger Panel Inlay

A dragon inlay will be hand-laid to the passenger panel of every car in this unique collection. The Phantom model name is also applied in gold, the two features match together perfectly.

Embroidered Cushions with R-R Logo and Piping

The interior promises two hand-stitched cushions for the rear passengers, specified with embroidered double R-R logos and piping to carefully accentuate the chosen interior.

Illuminated Treadplates

The four door sills feature exclusive illuminated treadplates with 'Year of the Dragon 2012' highlighted in LED lighting.

A Celebratory Marquetry Selection

Designed at the Home of Rolls-Royce, the Year of the Dragon Collection offers a choice of either modern or traditional marquetry to match the customer's veneer choice which - as a reflection of the Woodshop's craftsmanship and attention to detail - is laser-cut and then hand-assembled into position in the veneer.

"At Rolls-Royce Motor Cars we delight in bringing new, exclusive designs to our customers", said Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars. "The Bespoke team elegantly captures the imagination with this Year of the Dragon Collection, celebrating the turning of a New Year of prosperity and good fortune with this unique creative offering."

"The Bespoke team is privileged to commemorate the Chinese Year of the Dragon with this exciting Collection," said Thomas G. Jefferson, Bespoke Sales Manager, Rolls-Royce Motor Cars. "This limited edition car embodies the synergy of craftsmanship, creativity and culture in a manner that is uniquely Rolls-Royce."


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    • 1 Second Ago
  • 6 Comments
      slip_angle
      • 3 Years Ago
      VW should have cashed in on the Year of the Rabbit!
      Dhiram Shah
      • 3 Years Ago
      All hail the Middle Kingdom.
      A B
      • 3 Years Ago
      They know where there new customers are going to come from
      • 3 Years Ago
      [blocked]
      rav2040
      • 3 Years Ago
      Actually, this year is the year of the rabbit. Year of the dragon is next year.
      • 3 Years Ago
      [blocked]