Cadillac Converj ELR concept – Click above for high-res image gallery

General Motors has confirmed production of the Voltec-powered Cadillac ELR coupe. Though the automaker didn't officially announce pricing for the on-again, off-again angular coupe, Bloomberg claims an unidentified source close to the project revealed the Cadillac ELR's price will undercut the $57,400 Tesla Model S.

How much less? Well, Green Car Reports is expecting the ELR's MSRP to be in the ballpark of $49,900, with options adding up to $8,000 to that base price. But our guess is that the plug-in ELR will be priced in the mid-$50,000 range. Eric Noble, president of The Car Lab, an automotive consulting firm, told Bloomberg:
This is premium technology, Cadillac is a premium brand, and buyers of Cadillacs will expect to pay premium prices. That resolves one of the problems that General Motors has had with Volt, which is that it's a $40,000 small Chevrolet sedan.
According to Bloomberg, the ELR will be approximately the same size and at least as quick as the Chevrolet Volt. As expected, the ELR will be built alongside the Volt at GM's Detroit-Hamtramck assembly plant. We reckon the ELR will launch in mid-to-late 2013.


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    • 1 Second Ago
  • 81 Comments
      Elmo Biggins
      • 17 Hours Ago
      People like spiff are nothing but corporatist dullards. They don't really believe their own arguments, they are just angry unemployed white men, showing out. Much like the loudest homaphobe is also usually a closet case, these ranters against union jobs are just broke schmucks trying to gloss over their own unemployment check by attacking their (union) neighbors.
      2 Wheeled Menace
      • 3 Years Ago
      For this price they could be selling you a 200 mile ev. And the battery stores about 1.2 gallons of gas worth.. meanwhile a regular prius will do 10-15 miles per gallon better on the gas you give it. After 4 gallons of gas are consumed, the Prius becomes cheaper to operate over a long trip. This car fails to make sense, and the premium sticker on the Cadillac isn't doing it any favors.
        Marco Polo
        • 17 Hours Ago
        @2 Wheeled Menace
        Ok, you can relax. I've had you crossed off the Cadillac Dealers, "Must call List"! :)
      Dan Frederiksen
      • 3 Years Ago
      meh
      Erik
      • 1 Year Ago
      This is a Cadillac. Not a Chevy, Nissan, Ford or Honda. It's understandable there are a lot of people upset they cannot afford it. Those who can will enjoy it an and those who can't will either be bitter or aspirational.
        • 17 Hours Ago
        @Erik
        Only a fool would pay the price for this car. If you are in the market for a $75k car, the ELR doesn't even cross your mind. Had they priced it in the mid 50s, they could have captured the people who like the Volt technology but aren't willing to step into a Chevy.
      • 2 Years Ago
      The original plan by Robert Lutz was to make the Chevy Volt affordable at around the same price of the Prius. Then GM got into financial trouble and Robert Lutz left the company. If they had to raise the price like they did then they should have branded it Cadillac in the first place. A rich person doesn't want to be seen driving a Chevy and no one else can afford it. The big question is can they sell enough branded Cadillac?
      2 Wheeled Menace
      • 3 Years Ago
      $8000 less, and with a fourth of the electric range.. Give yourself a pat on the back, GM! LOL
        • 17 Hours Ago
        @2 Wheeled Menace
        Maybe it only has 1/4 the electric range, but most people will save 50-80% of the petrol they would otherwise use, and not have to compromise when travelling long distance. Sounds a good alternative to me.
        methos1999
        • 17 Hours Ago
        @2 Wheeled Menace
        yeah, but it also won't take hours (even on 240 V) to recharge should you want to go on a long trip...
        2 Wheeled Menace
        • 17 Hours Ago
        @2 Wheeled Menace
        For long trips, a prius is a better car than both of these, if you want to get into that argument. 50mpg-55mpg ( prius ) versus 35-40mpg( volt ).. On a long trip, you only get 40 miles of range from the Volt that are electric. That's like saving one gallon of gas. It is not suitable for long trips if your intention is to save gas in the first place.
          EJ
          • 17 Hours Ago
          @2 Wheeled Menace
          And the plug-in Prius even more so.
          • 17 Hours Ago
          @2 Wheeled Menace
          There are other criteria to a good driving car than petrol consumption alone. You can't seriously be comparing the drive in a Prius to that in a Cadillac. Even something like the Hyundai Sonata hybrid is way more responsive. There will shortly be a lot of electric and part-electric alternatives about. Preferring one on the criteria you personally want by no means makes the others bad. Personally I am hoping Jaguar get out a plug-in hybrid. And please don't say that a Prius is better than a Jag if it happens to still use less petrol.
      Andrew Richard Rose
      • 3 Years Ago
      I will take the Tesla ,Thank you !
        imoore
        • 17 Hours Ago
        @Andrew Richard Rose
        Not me. What good is a limited-range vehicle if you can't drive it across the country without having to wait for it to be recharged? I'm an occasional long-distance driver, and a pure electric car doen not work for me unless I drive it to work daily, and even then a Tesla would not make much sense. If the industry employed a system similar to the trial system that Nissan and the Dutch government conducted a few years ago, where you can pull up to a remote battery-changing station alongside the roadway and swap a universal rechargable battery automatically within one minute and continue driving with minimal loss of time, then I'm in.
          edig188662
          • 17 Hours Ago
          @imoore
          You mean like this? http://www.youtube.com/watch?v=H5V0vL3nnHY
      amtoro
      • 3 Years Ago
      I still remember when the Volt was expected to have an MSRP under 30K...
      PR
      • 3 Years Ago
      The price comparison between the Tesla Model S and the ELR is poor. It is like saying the BMW 520d is cheaper than the BMW M5. They are in completely different performance categories. With that said, the $49K ELR price will fit in nicely between the $39K CTS Coupe and the $64K CTS-V Coupe. After rebate, it puts it just a few thousand above the CTS Coupe, making it well within reason for Cadillac pricing.
        PR
        • 3 Years Ago
        @PR
        Just to make it clear, the $49K price is just an estimate from a Green Car Reports writer, and isn't based upon an exact number provided by GM. So my math will vary....
      masteraq
      • 3 Years Ago
      I wonder if it will use the exact same powertrain as the Volt or whether there will be some sort of power boost. It doesn't have to compete with Tesla, but I think it would help sales to lower that 0-60 time from ~8s in the Volt down to the 6-7s range.
        MTN RANGER
        • 3 Years Ago
        @masteraq
        Supposedly it will use a generation 1.5 Voltec platform with better performance.
      John Riecke
      • 3 Years Ago
      "At least as quick as the Chevrolet Volt"? I should freaking hope so, it's a Caddy isn't it? I still don't understand how GM could build such a mediocre product and still have such a high price tag. What do Priuses start at? Heck, what do they top out at? And when the extended range Pius comes out in 2013(?) I doubt it'll start at $40K. A Toyota is not a Cadillac, granted, but if a Volt can't compete with a Prius what makes people think a tarted-up Chevy can compete with a specialty builder like Tesla?
        masteraq
        • 17 Hours Ago
        @John Riecke
        The Volt absolutely crushes the Prius on any performance measure (acceleration, handling, performance in electric mode). It also has a more upscale, if smaller, interior and more high tech gizmos. Plus, it is hated by Rush Limbaugh, which adds bonus points in my book.
          Smith Jim
          • 17 Hours Ago
          @masteraq
          The plug in Prius will have a whopping 13 miles of EV range!!
        Spec
        • 17 Hours Ago
        @John Riecke
        As others posted, the plug-in Prius is just not like the Volt. But it is worrisome to realize that many people are probably like you and will not appreciate the huge difference between the vehicles. With the Volt, you could drive all year w/o burning gas at all. That is impossible with the Plug-in Prius that cannot go far or fast on battery alone.
        MTN RANGER
        • 17 Hours Ago
        @John Riecke
        A comparatively equipped Prius is only a few thousand less than the Volt, net of federal credit.
      • 3 Years Ago
      A Jag EV, that should last about a month and need a new pack.
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