Land Rover and Jaguar aren't exactly setting the sales charts ablaze these days, but the North American President of the British makes is bullish about the future. Automotive News reports that Andy Goss, Jaguar Land Rover North America's new boss claims that Land Rover could hit 50,000 sales by 2012, while Jaguar could crest the 50k mark in annual U.S. sales within the next few years.

The key to growth at Land Rover and Jaguar in a mature market will obviously be new product, and Tata Motors' luxury utility brand is a lot closer to making its mark. Land Rover sold 31,864 units in 2010, and the make is already past 20,000 vehicles sold through July of 2011. Add the compact and stylish Evoque in 2012, and Goss feels the 50,000 mark is well within the brand's reach.

Hitting U.S. sales of 50,000 units could be quite a bit trickier for Jaguar, as the Leaping Cat only moved 13,340 units in 2011. Goss again feels fresh product will help move more metal, with a sports car and BMW 3 Series-fighting sedan are at the top of the list. Another, smaller engine to compliment the excellent but somewhat thirsty 5.0-liter V8 could be on order, though such a powerplant could could take a few years to arrive Stateside.

What may not arrive is the small crossover we're sure many Jaguar dealers are hoping for, but Goss and company have plans for their retail stores anyway. Goss tells AN that dealers will likely be asked to revamp their facilities, though corporate has yet to bring up any changes to the Jaguar dealer council.


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  • 17 Comments
      PJPHughes
      • 3 Years Ago
      If they want to bring a more efficient engine, how about the 2.2 and 3 liter diesels they use now everywhere but in the US. The XF Diesel S with the 3 liter diesel has 272hp/444lb/ft, does 5.9 secs to 60 and gets over 35mpg. Throw that in the RR Sport as well...
      muppethead
      • 3 Years Ago
      So, basically what I'm hearing is that there are job opportunities at JLR for young, smart and talented individuals like me who possess UK and US passports and are open to traveling often. Hmm.. just might submit my resume.
      Timothy Tibbetts
      • 3 Years Ago
      Great new! If you're a mechanic looking for work ;)
        Classic_Engr
        • 3 Years Ago
        @Timothy Tibbetts
        Typical Jag-hater response, based on 1996 information. Why the hate, "brah?" Get the facts. Higher ratings than BMW and Mercedes for Reliability and Customer Service by J.D. Power. I know, I know, data hurts your little brain. Rumors and heresay are so much more fun, especially about a brand of car you've neither driven nor owned. (This is the part where someone tries to dismiss J.D. Powers credibility, because what their neighbor's neighbor heard is SO much more compelling, in 3...2....1.....)
          • 3 Years Ago
          @Classic_Engr
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      peakarach1
      • 3 Years Ago
      What Jag and Land Rover need is LEXUS ENGINE.
        rover'd
        • 3 Years Ago
        @peakarach1
        The Jag engine they have been using are reliable... Jaguar was in the top 3 in this years JD Powers Dependability Survey. But I guess you can't get away from the fact that Jag had bad reliability in the past. Land Rover and Jag are not the same as they were 15 years ago.
      Freddy J Chiko
      • 3 Years Ago
      Wow now this is a beautiful Rover. Doesn't look like any other SUV. Freddy from readywheels.com
        lemonite
        • 3 Years Ago
        @Freddy J Chiko
        You need to stop plugging your website here, buddy.
      kcroc10077
      • 3 Years Ago
      Jag makes some of the best looking cars on the road *but* their reliability sucks. Improve it and give potential owners one less reason to not buy a Jaguar. New models don't mean sh$t if they have the same age old Jaguar reliability concerns. Fix the mechanicals and electricals and pilfer customers from the usual suspects ( I mean come on--Jag can surely get their reliability above Audi and BMW).
        Classic_Engr
        • 3 Years Ago
        @kcroc10077
        How would you know about Jaguar's reliability? Have you every owned one? Or two? I've owned my current Jag for several year now without a problem. Just regular maintainence and one small coolant hose. No electrical glitches. It is my supercharged, 400+HP, 413 lb-ft of torque daily driver. The model I purchases was rated higher in terms of Quality, Reliability, and Customer Service than the competing BMW and Mercedes for that year. My colleague, on the other hand, traded in his 4 year old Audi after repeated major mechanical failures, including the transmission, for a 2011 BMW 3-series. Black of course. (This is LA, it's the official car of our highway system). Now, just 4 months later, it's already been in the shop twice for electrical glitches and poor shifting. His first car, an earlier BMW, blew a head gasket in the second year. SO which car is not reliable?
        Jameskey
        • 3 Years Ago
        @kcroc10077
        TI believe you are misinformed. Jaguar is constantly at the top of reliability surveys in recent years.
        rover'd
        • 3 Years Ago
        @kcroc10077
        Jag was ranked third in the 2011 JD Powers Dependability Survey...
      • 3 Years Ago
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      • 3 Years Ago
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      • 3 Years Ago
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