Cadillac has just announced that the production version of its 2009 Detroit Auto Show show star, the Converj Concept, is on the way. Dubbed ELR and borrowing technology from the Chevrolet Volt, the on-again, off-again angular coupe had been rumored anew in the last few days. Now, Cadillac has officially confirmed that development of the extended-range electric coupe is already underway.

While no specs are being given, Cadillac is confirming that the ELR will use a version of the same Voltec drivetrain as the Volt, though probably v1.5, and the on-board generator will again be a gasoline four-cylinder engine.

The Wreath and Crest brand isn't giving much insight as to why the letters E-L-R have been chosen, only saying they want to "indicate the car's electric propulsion technology" and remain consistent with the brand's three-letter naming scheme. Maybe they stand for "Electric Luxury Ride," or maybe someone over at General Motors is a big Everybody Loves Raymond fan. What do you think ELR stands for? Have your say in Comments.



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Electric Concept Car Comes to Life as Cadillac ELR

Luxury touring coupe gets extended-range electric vehicle technology

DETROIT – The innovative Cadillac Converj Concept, a dramatic luxury coupe with extended-range electric vehicle technology, is moving forward as a production car that will be called the Cadillac ELR.

Development of the ELR is just underway, so details on performance, price and timing will be announced later.

The Cadillac ELR will feature an electric propulsion system made up of a T-shaped lithium ion battery, an electric drive unit, and a four-cylinder engine-generator. It uses electricity as its primary source to drive the car without using gasoline or producing tailpipe emissions. When the battery's energy is low, the ELR seamlessly switches to extended-range mode to enable driving for hundreds of additional miles.

"The concept generated instant enthusiasm," said Don Butler, vice president-Cadillac Marketing. "Like other milestone Cadillac models of the past, the ELR will offer something not otherwise present – the combination of electric propulsion with striking design and the fun of luxury coupe driving."

Cadillac selected the name ELR to indicate the car's electric propulsion technology, in keeping with the brand's 3-letter international model naming convention.

The Converj Concept sparked the idea of combining the desirability of a grand touring coupe with electrification, said Ed Welburn, GM vice president, Global Design.

"There's no mistaking it for anything but a Cadillac, an aggressive, forward-leaning profile and proportion showcases a uniquely shaped, modern vision of a personal luxury 2+2," Welburn said.

Cadillac will reveal another new concept car on Thursday, Aug. 18, at a special event prior to the annual Pebble Beach Concours d'Elegance. Cadillac also recently announced it will add two new vehicles to its product lineup in 2012, the XTS large luxury sedan and an all-new luxury compact sedan codenamed ATS.

About Cadillac

Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology. More information on Cadillac can be found at media.cadillac.com.


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  • 117 Comments
      soloscorpio777
      • 3 Years Ago
      I agree with many of the other commenters... It MUST look EXACTLY like that for it to be a real success. I'd give a little on replacing the side-view cameras for side mirrors... But they need to be just as angular as the car... Not big fat honking Yoda ears! If they build it like that... I will buy my first cadi!
        Jonathan Arena
        • 3 Years Ago
        @soloscorpio777
        Agreed- this is not a design that will work if it is watered down.
      Julius
      • 3 Years Ago
      THIS makes more sense than the Volt. I can understand GM's logic in trying for a mass-market type car - I just thought it was wrong. Cadillac has a history of breaking out new automotive technology - going all the way back to interchangeable parts and the electric starter.
      whats is up
      • 3 Years Ago
      if they make it just like the concept it will definitely have a place in my garage
      • 3 Years Ago
      [blocked]
      Jonathan Clarke
      • 3 Years Ago
      I saw this car in person at the show.....I couldn't stop staring at it! It is a looker for sure!......I just hope they don't change that body.....the Volt concept was watered down too what it is today.....please GM.....don't do the same thing !
      • 3 Years Ago
      [blocked]
      Walt
      • 3 Years Ago
      Who cares what it stands for as long as the production version is as frikkin' stunning as the concept car.
      Raymond
      • 3 Years Ago
      Truthfully who can question the awesomeness of this car if it comes to market looking like that! Oh and yes it should have came out first before the Volt!
      TahsinZ
      • 3 Years Ago
      Cadillac will build an truly ELectRic vehicle. Both puns intended.
      Dang8
      • 3 Years Ago
      If they don't water the design down too much, you can sign me up! I love the idea of the volt... just not a huge fan of the styling and the price that goes with it. Now, if this sexy little beast comes out like she is currently, it's very much worth the price of admission. I'm saving up for my down payement... cause I'm sure she's not going to be cheap.
      dondonel
      • 3 Years Ago
      extend this body a bit, make it 4 door and call it ATS.
        tipdrip215
        • 3 Years Ago
        @dondonel
        Nope, why do that when we already have a sexy ATS coming out that will at least challenge the 3-series as is.
      en WyCe
      • 3 Years Ago
      ELR nomenclature is in line with the old XLR.
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