If you've just purchased a new 2011 Jeep Grand Cherokee, you have our sincere congratulations, but you also might not want to read this post any further.

The 2012 Grand Cherokee, which goes on sale next month, will reportedly benefit from a $3,220 price decrease versus the 2011 model. This means that the base Laredo trim level with two-wheel drive will now carry an MSRP of $26,995. It also means that the resale value of your 2011 model has likely just taken a pretty severe whack.

Jeep introduced the all-new Grand Cherokee for the 2011 model year, and thus, only minor changes have been made for the 2012 model. The 5.7-liter V8 is now mated to a six-speed automatic transmission, rather than the aging five-speed, and models equipped with the 3.6-liter Pentastar V6 will now come with electro-hydraulic power-assisted steering. These enhancements are good for very minor increases in fuel economy – likely no more than a single mpg here or there.

The folks at Kicking Tires point out that the lower base price may be a reflection of higher price points for option packages and the removal of once-standard equipment. For example, the 2011 Grand Cherokee Laredo came standard with an eight-way power seat, whereas the 2012 model does not. What's more, the Laredo's leather seating package now costs a whopping $5,300 instead of $4,000.

Elsewhere in the Chrysler lineup, the 2012 Dodge Avenger and Chrysler 200 receive price decreases of $250, and the 2012 Dodge Journey costs a substantial $1,450 less than the 2011 model.


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    • 1 Second Ago
  • 66 Comments
      LUSTSTANG S-197
      • 3 Years Ago
      It's nice to see a vehicle like the Jeep Grand Cherokee stick close to it's original intent instead of becoming a behemoth like the Explorer did, or a crossover. I really hope the compact suv makes a comeback in this market as this vehicle is a breath of fresh air in the sea of "SuperSize Me" trucks and jellybean shaped CUVs.
        tipdrip215
        • 3 Years Ago
        @LUSTSTANG S-197
        I agree, not only did the Explorer become bloated, it also became just another FWD Mom-mobile (Taurus minivan anyone?) and lost its towing power.
      Paul P.
      • 3 Years Ago
      $27,000 for the base RWD Grand Cherokee? That is really good. However, I'm more curious about the pricing on the basic 4x4 model. I mean.....if I'm going to buy a Jeep....I want 4x4.
      stclair5211
      • 3 Years Ago
      Great reporting. Answered your own questions. I love it! It's marketing 101. Low price gets them in the door then add the options. Next.
        axiomatik
        • 3 Years Ago
        @stclair5211
        I think it's great. I don' care about power seats, and I hate leather. I'd rather pay extra for the options I do want then pay for options I don't want.
      BG
      • 3 Years Ago
      "It also means that the resale value of your 2011 model has likely just taken a pretty severe whack." Buyers should not be thinking about resale value. Buy a good car, take care of it, and drive it for a decade or two. Leasing? Long term it's the path to poverty. $5300 for the leather seat package? Is the recession over? People have this sort of money to spend on a frivolity?
        billfrombuckhead
        • 3 Years Ago
        @BG
        They'll have a big owner loyalty program for 2011 Grand Cherokee buyers to trade their 5 speeds for 8 speeds or 7 passenger Grand Wagoneers or the new trio of compact Jeeps or one of the numerous new Chrysler products on the way. I'm impressed with this aggressive management style.
      NY EVO X MR GUY
      • 3 Years Ago
      Wow, now thats an aggressive selling technique. Prepare to see more Jeep Grand Cherokees on the road. But I bet there will be a 3k markup over sticker at the dealerships on the SRT8s.
      ICantDrive88
      • 3 Years Ago
      The package that makes it the same as 2011 (Called the E-Group) is still only $2000 ($1000 invoice) so it's still $1000-2000 cheaper than last year. Don't ask how I know this!
        ss1591
        • 3 Years Ago
        @ICantDrive88
        I have been in the after market parts business for 27 years and there are ways to save five to ten thousand on upgrades such as leather and Navigation. All dealers go to vendors that offer leather seats at about $1200.00 and you can get many different colors and styles that are not offered by the dealer. Many of these seats offer 100 percent leather even with suede inserts for sports cars. Many cars that are equipped with double dinn radios can have brand name Navigation systems for less then a thousand dollars and you can then get backup cameras with sensors installed. Other Items like custom wheels or tinting should never be done when you buy and that also apples to custom strips on cars like the Mustang or clear chip guard.
          BrunoT
          • 3 Years Ago
          @ss1591
          I agree. I'd also add that many upgrades are indeed frivolous (I have to read the brochures to figure out what's even on some of these packages...many are things I've never heard of, so how would I "need" them?) One stop shopping where they can roll the upgrades into the payments is why most buyers go for the overpriced packages. I will also admit that aftermarket in some specific cases may hurt at resale time, especially if it's not done well. BG, resale is not everything, but vehicles that resale well usually do so for a good reason. They last longer and are more trouble free. There's no reason you can't choose a good vehicle and also keep it a long time.
      • 3 Years Ago
      [blocked]
        Adrian
        • 3 Years Ago
        Then again, I forget that all Fried_Rice seems to do is troll everything that isn't Japanese.
          tipdrip215
          • 3 Years Ago
          @Adrian
          While saying the darnedest things in the process.
        tipdrip215
        • 3 Years Ago
        Chrysler Group sales ever since all of the refreshed products have been out are proving your statements to be complete garbage. Plus the Pilot and CX-9 would be eaten for lunch by the GC off-road. So again, your statements are nonsense. Did I mention the new GC got a Ward's best interior award? Ouch.
        Adrian
        • 3 Years Ago
        Really? Both the CX-9 and Pilot got terrible reviews. I'd say the closest competitor is the Ford Explorer.
        ss1591
        • 3 Years Ago
        Fried, I have had Jeeps for the past 20 years and except for front brakes made it to 150k without any big repairs. We also used them for sales cars in Colorado due to the snow and never replaced anything that cost more then $500 dollars except tires and brakes. The resale is great on a base 4wd unit and if you add leather for $1200 by having it installed after purchase and buy a Pioneer Nav/radio system for $900 you can avoid the mark-up from Chrysler. But for you Fried Rice you always have the most negative ignorant posts just so you can be nasty. Also the CX-9 is a slow seller and the Pilot / Honda is not any where close to the top any longer and both their sales and reviews back this up.
      • 3 Years Ago
      [blocked]
      • 3 Years Ago
      [blocked]
        Justin Campanale
        • 3 Years Ago
        1) You make no sense. 2) You're being extremely rascist. 3) I'm 1/2 Italian, so **** you. 4) Please go away.
          • 3 Years Ago
          @Justin Campanale
          [blocked]
      • 3 Years Ago
      [blocked]
        axiomatik
        • 3 Years Ago
        A few months ago I was on a road trip from Atlanta to Florida. I couldn't believe how many new GCs I saw, considering how new they are/were.
      peakarach1
      • 3 Years Ago
      This just prove all american car are worthless after you drive off the lot.
        • 3 Years Ago
        @peakarach1
        [blocked]
        billfrombuckhead
        • 3 Years Ago
        @peakarach1
        That's why Jeep Wrangler has the highest resale value of any mass produced vehicle.
          peakarach1
          • 3 Years Ago
          @billfrombuckhead
          lol!!!!!!!!! Dodge and jeep entire lineup suck. I guess next year model will get additional discount 5 grand.
        Justin
        • 3 Years Ago
        @peakarach1
        No it proves that people will pay more for something with a toyota or honda badge on the front because of being better 10 years ago.
        rover'd
        • 3 Years Ago
        @peakarach1
        Actually my friend had so many problems with his 2011 JGC that he traded it in 8 months after he bought it. At least it looks good on a tow truck bed...
          • 3 Years Ago
          @rover'd
          [blocked]
          • 3 Years Ago
          @rover'd
          [blocked]
        macleod
        • 3 Years Ago
        @peakarach1
        FAILblog.you
        Adrian
        • 3 Years Ago
        @peakarach1
        Wow, you're about 5 years too late with that opinion. Times are a changin', man, and American marques are building great stuff in many segments.
          clquake
          • 3 Years Ago
          @Adrian
          Times are changin', but not for Dodge, Jeep, Chrysler. They're still consistently at the bottom of reliability & customer satisfaction surveys.
      Polly Prissy Pants
      • 3 Years Ago
      Simple marketing chicanery. Now every Sunday your newspaper will be filled with ads for 2012 Jeep Grand Cherokees for ONLY $26,995!!!!!!!!!! Only when you get there will you discover that door handles and interior carpeting are options that can only be ordered with the leather/sunroof/nav/dub/trailering/offroad package.
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