• Aug 15, 2011
Ford's Vista Roof option has been selling well recently, and the automaker says this is, in part, to the little shot of Vitamin D it gives to drivers' everyday commutes. The split glass roof also has UV protection comparable to SPF-50 sunscreen, which should satisfy even the fairest-skinned buyers. So far this year, the Vista Roof option is checked on 48 percent of 2011 Ford Explorer sales, 56 percent of 2011 Ford Edge sales and 32 percent of all 2011 Ford Flex sales.

The numbers are staggering when you consider that the Vista Roof is a standalone option in most cases, and an expensive one at that. It costs $1,595 to let the sun shine in on the Edge and Explorer, and $1,495 on the Flex. The available all-glass roof on the Mustang is the most expensive at $1,995.

The Vista Roof is certainly a great way to work on your tan before you ever hit the beach, but it ain't exactly your dad's Vista Cruiser. Follow the jump for Ford's official press blast.
Show full PR text
Ford Vista Roof Sales Through the Roof, Seen as Popular, Healthy, Cool Feature

Vista Roof sales are at a 48 percent 2012 year-to-date take-rate for Explorer, 56 percent for Edge and 32 percent for Flex.

The UV-filtering capability of the panoramic glass roof is comparable to sunscreen lotion with a sun protection factor (SPF) of approximately 50, which exceeds the dermatologist-recommended sunscreen strength of at least SPF-15.

Scientific studies show increased exposure to sunshine or bright light – like that provided through a panoramic roof – is therapeutic because it regulates the body's mood-regulating hormone and triggers Vitamin D

DEARBORN, Mich., Aug. DD, 2011 – Light has become the new luxury.

As drivers desire more sunlight and a better view, demand for Ford's Vista Roofs have continued to increase across the company's line-up. Vista Roofs popularity with customers hasn't slowed down, with year-to-date sales reaching 56 percent on Edge, 48 percent on Explorer and 32 percent for Flex.

The uptake in Vista Roof sales is following a popular trend that we have seen in architecture, said Sheryl Connelly, Manager Global Trends and Futuring. As opening up structures to let light in is popular, giving a car larger viewing spaces has become one of the most requested vehicle options over the last five years.

"We are seeing more buildings utilizing glass structures because letting natural light in is a popular architectural trend," Connelly said. "This trend has crossed over to the automotive industry, and Ford's Vista Roofs open the car to more sunlight which keeps drivers energized and gives the luxurious feel customers desire."

In 2007 Ford was introduced panoramic Vista Roof's to the CUV-SUV market by making it an option on the Edge. Since then Ford has added it to the Mustang, Flex and in 2011 to the Explorer, with sales continuing to grow. In its first year with a Vista Roof, the 2011 Explorer has already sold almost 25,000 vehicles equipped with the roof, and the Edge has increased sales 4 percent from 2010 and 16 percent since 2007.

"The Vista Roof is great because it's like getting a convertible with added benefits," said Amy Marentic, Ford Group Marketing Manager. "It is a unique feature that offers consumers open-air-like driving without the need for sunscreen."

Ford's panoramic glass roofs filter the sun's heat-generating infrared (IR) rays and burn-causing ultraviolet (UV) rays. The UV-filtering capability is comparable to some sunscreen lotions.

"It is important to be cautious when exposing yourself to the sun because IR and UV rays are dangerous for your skin," said Dr. Douglas J. Arends, a Psychiatrist from Royal Oak, Mich. "But exposing yourself to the light is good because it releases Vitamin D which actively improves your mood."

Scientific research has shown that increased exposure to sunshine is therapeutic because it regulates the body's synthesis of the mood-regulating hormone melatonin, and it triggers the body's conversion to active vitamin D.


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    • 1 Second Ago
  • 49 Comments
      Brex
      • 3 Years Ago
      Nice heading.
      ANB
      • 3 Years Ago
      American car tastes are really bizarre. But if there is one thing I absolutely can't understand, it's the Americans' obsession with sunroofs. It adds noise, it adds parts that can break, it's expensive, it's completely useless, and yet the public is utterly OBSESSED with having a sunroof. Annoyingly, it's usually included in every bloody package or upscale trim level. Simultaneously, there seems to be present a baffling — baffling! — ignorance about a much more necessary feature: automatic climate control. In Europe, virtually every single car, down to the cheapest Kia can be optioned out with an ACC. In US/Canada, you have to get into the Limited trim (by which point you are also stuck with an automatic gearbox) if you want one. And many clueless will give a blank stare when you ask if that car has an ACC. This is one of the most basic features that should be available on every car by now, yet you can't get it unless you move to Premium. But, boy, you'll definitely get a sunroof even on a B-class econobox! It seems that car features in North America these days are more about showing off than driving enjoyment. /rant.
        jonnybimmer
        • 3 Years Ago
        @ANB
        "It seems that car features in North America these days are more about showing off than driving enjoyment." Right, because driving in an enclosed case with the AC on is such a better driving experience than with the sunroof open and windows down. /s
        Hazdaz
        • 3 Years Ago
        @ANB
        Is flipping a temperature dial or hitting a fan knob THAT difficult? On the majority of cars you can change the temp without even looking for pete's sake.
        • 3 Years Ago
        @ANB
        [blocked]
        WillieD
        • 3 Years Ago
        @ANB
        You're whining about sunroofs and then you think automatic climate control should be a basic necessity? Hilarious. That really ups the driving enjoyment because I can't switch a knob myself.
        6speed
        • 3 Years Ago
        @ANB
        What a clueless post...because YOU don't understand something, it's bizarre? Strange. Lots of things add parts that can break, so do you count on that when you buy a new car? NO...If so nobody would order ANY extra options, including your precious ACC. Maybe in a country where the sun doesn't shine, you might not think they make sense...OK, whatever...we get lots of sun here. Yet Auto Climate Control should be standard? That whole post is baffling. And how is getting a sunroof "showing off"? Is everybody looking at your car from above? Fresh air and extra sunlight is great...you should try it sometime, maybe that's why you're so cranky. I can adjust the HVAC controls myself and it's really not that difficult. Although I always get BOTH on my cars :)
        mchlrus1
        • 3 Years Ago
        @ANB
        I think you're ignorant for not accepting another culture's way of luxury/ thinking. Not everyone wants this feature. I'm not that lazy to want acc. Just because you live in one of the cloudiest/ rainiest countries in the world and don't get to use your sunroof very often doesn't mean you have to view Britain's luxury of choice as a must...long sentence. My TL has one and I use it everyday and not AC or ACC because I like MPG's
        razorpit
        • 3 Years Ago
        @ANB
        That's funny, I always thought sunroofs were a European thing to be "green" and save gas, i.e. no A/C to sap power from the tiny 1.what-ever liter engine. I remember just about every Euro car in the 80's having sunroofs standard and American cars needing the assistance of Ziebart for the same convenience. I guess times change except now it's not cool because "the Americans are doing it" and not the Europeans? (Coming from a guy who has an Edge with said roof and a Passat with a sunroof, and enjoying every minute of annoying twits like you.)
        ANB
        • 3 Years Ago
        @ANB
        *clueless dealers. We really need an edit button.
        lemonite
        • 3 Years Ago
        @ANB
        Honestly, I'm still trying to figure out ACC in the Accord. It's trying to be too damn smart, it's either hot or cold, can not override to have air circulate and at the same time blow on the windows... maybe that's more of a commentary on Honda, but who knows.
      Hazdaz
      • 3 Years Ago
      Put the cost of this option in perspective - it costs about the same, or MORE than what the premium is for a Hybrid powertrain on those cars that offer one. So where are all the "Oh, well this glorified sunroof will never pay for itself" comments?!? Don't get me wrong, I absolutely love these larger sunroof, but I just find it funny how some options cost you money and its no big deal, with other options need to somehow pay for themselves or else they are worthless.
        BG
        • 3 Years Ago
        @Hazdaz
        Where did you get the idea that suburban car buyers put anything in perspective, especially if one of the options they are considering might impress someone in their social set or neighborhood?
      mchlrus1
      • 3 Years Ago
      Great technology. I would find it useful if I had to drive clients to certain places. The Flex has the best interior by far of the 3 not counting the mustang. Soft to touch materials, wood trimming and fabulous seats. I travel with my friend to the Monongahela every week for the river and the two hour car ride is a breeze in it. I hope Flex sales boost soon because it really is a great car. Retro Styling ad über cargo space.
      • 3 Years Ago
      [blocked]
        Brex
        • 3 Years Ago
        Dude, it opens.
          • 3 Years Ago
          @Brex
          [blocked]
        mazeroni
        • 3 Years Ago
        Sunblock prevents the UV rays that damage skin and cause burning which can lead to long term health defects, it doesn't effect your ability to tan.
      Fyrewerx
      • 3 Years Ago
      I didn't mind the older, small "sunroof" with the metal door. But these huge vista roofs are nutz! I wonder how many people in Florida, Arizona, and New Mexico actually request them. Even with an SPF 50 equivalent, the sun in those states will fry anything inside the vehicle. If the car companies really think there is a market for this idiocracy, I wish they would offer a "standard" style sunroof as and alternative option.
        • 3 Years Ago
        @Fyrewerx
        [blocked]
          Fyrewerx
          • 3 Years Ago
          There's a difference between "hiding" in my closet, and "roasting" in it. I prefer a car with a sunroof, but not one where the whole damn top is glass. However, in fairness to Ford (and the other companies providing the vista style sunroof as the "only" option, I do have the option to not check that on the order sheet, or buy a vehicle off the lot if it has it installed. I some cases, I actually have the option of going to an aftermarket installer to have the conventional style sunroof installed (hopefully, not voiding the warrranty). @ David.... thanks.
        David DaRocha
        • 3 Years Ago
        @Fyrewerx
        *Idiocy
        SheldonRoss
        • 3 Years Ago
        @Fyrewerx
        "If the car companies really think there is a market for this idiocracy," ... RTFA, it's saying exactly that...
      brgtlm
      • 3 Years Ago
      As others have posted - they are coming on the lot like this. I doubt that many people would choose the pricey option.
        Hazdaz
        • 3 Years Ago
        @brgtlm
        Who said you HAVE TO buy what's on the lot? But there is also the strange/silly situation when buying a new car that it actually might be cheaper to buy a loaded car from the dealer's stock, than order a car without certain options that has to be specially made. When the dealer has to order the car, chances are he won't be willing to haggle on the price as much. However if the car is already on his lot (and thus taking up space), you probably can get more money off the price.
      MechE
      • 3 Years Ago
      Those sales figures are impressive. Even though it is a cool feature, I for one wouldnt opt for it, especially since I'm not driving through NYC everyday. I hardly ever make use of the sunroof in my car. Still, good for Ford.
        Fixitfixitstop
        • 3 Years Ago
        @MechE
        That's fine for you, but I use my sunroof every day, no matter where I am driving.
      Mark_H
      • 3 Years Ago
      but what's the return on investment?
      Peter
      • 3 Years Ago
      I have it on my Edge, and i love the feature. If i buy another ford product i'll be sure to check the vista roof option.
      bh
      • 3 Years Ago
      Unfortunately, that $1,595 option is the only way to get any sunroof at all, at least on the Explorer.
      montegod7ss
      • 3 Years Ago
      Most new car buyers don't get to "check" any boxes. They pick from what is on the lot, and the dealers load them out to increase profits. No real surprise I guess.
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