Toyota Prius Plug-in – Click above for high-res image gallery

On Wednesday, Toyota Motor U.S. announced it struck up a deal with Leviton, selecting the in-home electrical giant as an approved Electric Vehicle Supply Equipment (EVSE) provider for Toyota's customers and dealers. Rick LoFaso, Toyota's corporate manager of marketing for passenger cars, said in a statement that:
Leviton provides ... a high level of customer service that will benefit both Toyota customers and dealers when the Prius Plug-in Hybrid vehicles and next-generation RAV4 EV come to market in 2012.
For what it's worth, Toyota is the only automaker launching two purely battery-powered vehicles in the U.S. in 2012 - the RAV4 EV and the electric Scion iQ, along with the plug-in hybrid Prius PHV, which is coming to the U.S. in limited numbers next year. Even though Toyota was initially resistant to electric-only vehicles, it now appears the world's leading maker of hybrids is ready to dive into the battery-only segment to supplement the expected hit that the Prius Plug-in will be.
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Toyota Selects Leviton as an Electric Vehicle Supply Equipment Provider

Leviton's charging solution will support Prius Plug-in and RAV4 EV

TORRANCE, Calif., Aug. 10, 2011 /PRNewswire/ -- Toyota Motor Sales, U.S.A., Inc. (TMS) today announced that Leviton has been selected as an approved Electric Vehicle Supply Equipment (EVSE) provider for Toyota customers and dealers.

"Leviton provides electric vehicle charging products and a high level of customer service that will benefit both Toyota customers and dealers when the Prius Plug-in Hybrid vehicles and next generation RAV4 EV come to market in 2012," said Rick LoFaso, TMS corporate manager, marketing for passenger cars.

Toyota is the only manufacturer bringing two battery electric vehicles to the U.S. in 2012 - the RAV4 EV and the Scion iQ EV. While the RAV4 EV will be available to the public, the Scion iQ EV will be utilized for demonstration program applications only. Toyota also will bring to market in 2012 the Prius Plug-in Hybrid vehicle, which combines an extended all-electric range for shorter commutes with a conventional hybrid synergy drive for longer trips.

Leviton's support includes program management of a certified installation team and an extensive customer service center. Leviton offers a variety of electrical vehicle supply equipment products for commercial and residential use that will offer Toyota dealers and customers an assortment of charging solutions to fit their needs.

Toyota Motor Sales, U.S.A., Inc.

Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of nearly 1,500 Toyota, Lexus and Scion dealers which sold more than 1.76 million vehicles in 2010. Toyota directly employs nearly 30,000 people in the U.S. and its investment here is currently valued at more than $18 billion.

For more information about Toyota, visit,, or


Leviton Manufacturing Company is the largest privately held global provider of electrical wiring devices, data center connectivity solutions and lighting energy management systems. Founded at the turn of the 20th century in America, Leviton has grown to become one of the preeminent leaders in the electrical industry. Today Leviton's product portfolio consists of more than 25,000 devices and systems used in homes, businesses and industry. Proven to be a smart choice, nine out of 10 homes throughout North America have Leviton products installed in them. Builders, electrical contractors and other industry professionals rank Leviton products No. 1 in brand preference. To request more information about Leviton, please visit

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