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Toyota Prius Plug-in – Click above for high-res image gallery

On Wednesday, Toyota Motor U.S. announced it struck up a deal with Leviton, selecting the in-home electrical giant as an approved Electric Vehicle Supply Equipment (EVSE) provider for Toyota's customers and dealers. Rick LoFaso, Toyota's corporate manager of marketing for passenger cars, said in a statement that:
Leviton provides ... a high level of customer service that will benefit both Toyota customers and dealers when the Prius Plug-in Hybrid vehicles and next-generation RAV4 EV come to market in 2012.
For what it's worth, Toyota is the only automaker launching two purely battery-powered vehicles in the U.S. in 2012 - the RAV4 EV and the electric Scion iQ, along with the plug-in hybrid Prius PHV, which is coming to the U.S. in limited numbers next year. Even though Toyota was initially resistant to electric-only vehicles, it now appears the world's leading maker of hybrids is ready to dive into the battery-only segment to supplement the expected hit that the Prius Plug-in will be.
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Toyota Selects Leviton as an Electric Vehicle Supply Equipment Provider

Leviton's charging solution will support Prius Plug-in and RAV4 EV


TORRANCE, Calif., Aug. 10, 2011 /PRNewswire/ -- Toyota Motor Sales, U.S.A., Inc. (TMS) today announced that Leviton has been selected as an approved Electric Vehicle Supply Equipment (EVSE) provider for Toyota customers and dealers.

"Leviton provides electric vehicle charging products and a high level of customer service that will benefit both Toyota customers and dealers when the Prius Plug-in Hybrid vehicles and next generation RAV4 EV come to market in 2012," said Rick LoFaso, TMS corporate manager, marketing for passenger cars.

Toyota is the only manufacturer bringing two battery electric vehicles to the U.S. in 2012 - the RAV4 EV and the Scion iQ EV. While the RAV4 EV will be available to the public, the Scion iQ EV will be utilized for demonstration program applications only. Toyota also will bring to market in 2012 the Prius Plug-in Hybrid vehicle, which combines an extended all-electric range for shorter commutes with a conventional hybrid synergy drive for longer trips.

Leviton's support includes program management of a certified installation team and an extensive customer service center. Leviton offers a variety of electrical vehicle supply equipment products for commercial and residential use that will offer Toyota dealers and customers an assortment of charging solutions to fit their needs.

Toyota Motor Sales, U.S.A., Inc.

Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of nearly 1,500 Toyota, Lexus and Scion dealers which sold more than 1.76 million vehicles in 2010. Toyota directly employs nearly 30,000 people in the U.S. and its investment here is currently valued at more than $18 billion.

For more information about Toyota, visit www.toyota.com, www.lexus.com, www.scion.com or www.toyotanewsroom.com.

Leviton

Leviton Manufacturing Company is the largest privately held global provider of electrical wiring devices, data center connectivity solutions and lighting energy management systems. Founded at the turn of the 20th century in America, Leviton has grown to become one of the preeminent leaders in the electrical industry. Today Leviton's product portfolio consists of more than 25,000 devices and systems used in homes, businesses and industry. Proven to be a smart choice, nine out of 10 homes throughout North America have Leviton products installed in them. Builders, electrical contractors and other industry professionals rank Leviton products No. 1 in brand preference. To request more information about Leviton, please visit www.leviton.com.


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    • 1 Second Ago
  • 12 Comments
      Dan Frederiksen
      • 5 Months Ago
      toyota should have substantial experience with cutting cost so I wonder why they don't just get some of their suppliers to make these level II extension cords instead of supporting the 2000$ for an extension cord businesses.
        paulwesterberg
        • 5 Months Ago
        @Dan Frederiksen
        Actually Leviton level 2 chargers are closer to $1k, though I imagine they will charge $2k for the charger and installation which is a ripoff. The nice thing is that they plug into a dryer socket so you could contract your own electrician to run a 220V line to your garage and hang the unit on the wall yourself. The drawback is that their level 2 charger only outputs 3.8kW which means that it may work fine for the underwhelming plug-in prius and the charge restricted leaf & volt, but it wont be optimal for charging the ford focus EV and other 2nd generation vehicles that can charge at 7kW.
          MTN RANGER
          • 5 Months Ago
          @paulwesterberg
          Another choice is the SPX PowerXpress L2 charger that has a plug and charges up to 7kW.
          Dan Frederiksen
          • 5 Months Ago
          @paulwesterberg
          it's not a charger. it's an extension cord. the charger is in the car
          Marco Polo
          • 5 Months Ago
          @paulwesterberg
          How fortunate to live in a country with 240 volt standard :).
        Marco Polo
        • 5 Months Ago
        @Dan Frederiksen
        Ah, ha! here he is again! After failing to make good on his boast to better IKEA's price, the mad troll presumes to pontificate to Toyota! DF, Until you make good on even one boast, STFU!
        MTN RANGER
        • 5 Months Ago
        @Dan Frederiksen
        The cheapest EVSE is the GM Voltec for $490. It copper in the charging cable weighs in the neighborhood of 10lbs ($150+ in copper alone). Just buying the SAE J1772 connector will run you around $100. There are also circuit boards inside these units. http://s.co.tt/blog/wp-content/uploads/2011/06/IMG_6776-1024x768.jpg There is communication between the EVSE and the EV, it isn't just an extension cord. The prices for some EVSEs do run over $1000, which I think is excessive. Of course as competition increases, prices will drop.
          Spec
          • 5 Months Ago
          @MTN RANGER
          Yeah, the GM one has a nice price . . . but apparently it can't handle much current. That is fine for the Volt with its relatively small battery but it would not work well for a pure EV.
        skierpage
        • 5 Months Ago
        @Dan Frederiksen
        Because it's not an extension cord, dummy. Re-read http://en.wikipedia.org/wiki/SAE_J1772#Signaling.5B11.5D
          Dan Frederiksen
          • 5 Months Ago
          @skierpage
          just because there is a signal to turn the extension cord on doesn't make it anything else. I know what it is. that should be within your mental ability to appreciate
      • 5 Months Ago
      RE: "Toyota is the only automaker launching two purely battery-powered vehicles in the U.S. in 2012." What's the Tesla? Chopped Liver?
        Spec
        • 5 Months Ago
        And their boast is bogus: "Toyota is the only manufacturer bringing two battery electric vehicles to the U.S. in 2012 - the RAV4 EV and the Scion iQ EV. While the RAV4 EV will be available to the public, the Scion iQ EV will be utilized for demonstration program applications only." Only for demonstration . . . so you are not really bringing the Scion iQ EV then. And the RAV4 is just small one state limited availability program too. Don't lie to us like that.