According to a report from USA Today, Hyundai will no longer be offering a free Apple iPad with the purchase of its Equus flagship sedan. Currently, the iPad serves as a sort of interactive owners manual, allowing customers to learn about all of their car's features, locate dealerships and even schedule service appointments. It's pretty slick, and a unique selling point for the Equus, but for the 2012 model year, this feature has been discontinued.

In speaking to USA Today, Hyundai spokesperson Jim Trainor said that the iPads were only intended to be a one-year promotion for the Equus' first year of sales in the United States. Every Equus comes with a prolific dead-tree manual, and this will now be the only reference point for Equus information moving forward. Trainor added that the Equus iPad app will still be available for download on customers' personal devices – the Apple product simply won't be included with the purchase of the vehicle.

We've had many chances to play around with the Hyundai iPad app, and we've even used it to schedule service appointments for our long-term 2011 Equus Ultimate. Follow the jump for a video of the iPad app in action.




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  • 49 Comments
      Making11s
      • 3 Years Ago
      Can we not call these free? Nothing that costs $500 is really free if you have to spend $55,000+ to get it. It's just included in the cost.
      • 3 Years Ago
      [blocked]
        Redline
        • 3 Years Ago
        Really? You would buy this just to get an iPad? Wow.
      carfan
      • 3 Years Ago
      as a selfrespecting young professional, THERE IS NO WAY I would want to be seen in this car, even if it were in a taxi ...this is even worse than being seen in one of the japanese "wanna be" so called luxury cars like the lexus or infinity
        King Kwon
        • 3 Years Ago
        @carfan
        Of course, you're one of those wannabe rich douche bags that drive a base 3 series Bimmer. Why would you spend your money sensibly?
        Synthono
        • 3 Years Ago
        @carfan
        Pretty sure a real young professional would use capital letters at the beginning of sentences and for proper nouns. A real professional would probably also know the proper use of ellipses and hyphens.
        kcroc10077
        • 3 Years Ago
        @carfan
        "as a selfrespecting JACKASS..." I fixed it for ya.
          cashsixeight
          • 3 Years Ago
          @kcroc10077
          This is true. Who calls themself a young professional? DOUCHE!!!!!!!!!
      bullitt350
      • 3 Years Ago
      From the looks of the commercials, I thought you got a free Equus with your $65,000 iPad
      tenspeeder
      • 3 Years Ago
      perhaps all the problems people have had using the iPad to schedule appointments which never updated on the calendar properly was the real reason for the drop?
      Musclecarinthesis777
      • 3 Years Ago
      So much hate for Hyundai why? I have seen this at a dealership and I thought is was badass. The car is actually alot cooler than any Lexus by far and it is not over priced at all. The car has more standard features than a 330 k Bentley so it is not overpriced by any means and the Ipad did not break the deal with anybody so it is no loss.
        • 3 Years Ago
        @Musclecarinthesis777
        [blocked]
      Swagger
      • 3 Years Ago
      Since the average age of an Equus buyer is nearly 60, it is unlikely they ever use the damn thing.
      Klinkster
      • 3 Years Ago
      Well I guess that means Hyundai will have to completely reshoot their Equus TV ad's that have the iPAD as the centre piece of their technology (rather than the Car) - LOL! Way to taxi off Apple's coat-tails Hyundai.
        macleod
        • 3 Years Ago
        @Klinkster
        most major brands with multi, multi, multi million dollar marketing budgets usually update their creative each year in case you didnt know
      Matt.P
      • 3 Years Ago
      My guess is that Hyundai sides against Apple in an on-going legal battle between Samsung and Apple. I never liked Apple, so I would be delighted to see Hyundai offer Samsung's Galaxy Tab with Google platform.
        Josh
        • 3 Years Ago
        @Matt.P
        Uh, no. It's probably because its a b*tch to waste company resources in acquiring, shipping, and presenting the extra items @ the dealership. Hyundai is about value - not the superfluous.
        • 3 Years Ago
        @Matt.P
        [blocked]
          Matt.P
          • 3 Years Ago
          I bet you'd drive a Hyundai and own a Samsung phone.
      carfan
      • 3 Years Ago
      no more Apple...Samsung was complaining!!!
      EverythingBagel
      • 3 Years Ago
      This thing sound 6 copies last month in Canada. SIX. Out of 12,753 Hyundais sold. And that's with the constant TV ads showing the damned Ipad owner's menu. This thing is going the way of the Phaeton.
      X
      • 3 Years Ago
      Am assuming that there were issue with Apple thats why they have top using them. I will not be surprised if the end up using the Samsung Galaxy. Am telling you people just watch.
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