Toyota RAV4 EV
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Toyota RAV4 EV – Click above for high-res image gallery

While it's been confirmed that the 2012 Toyota RAV4 EV will "definitely be sold to the general public," Toyota's definition of general public, at least initially, apparently only means residents of California. That appears to be the message conveyed to Ward's Auto by Bob Carter, group vice-president and general manager of Toyota Motor U.S.

Carter told Ward's Auto the electric crossover will initially be sold exclusively in the Golden State. Carter didn't reveal much else, but he did mention that electric vehicles are low-volume and, as Ward's Auto says, "of only regional interest at this point."

Could it be that Toyota only intends to sell the RAV4 EV in California? We doubt it, but we wouldn't be at all surprised if Toyota offers the RAV4 EV on some sort of limited, state-by-state rollout, similar to the U.S. launches of the Nissan Leaf and the Ford Focus Electric.


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    • 1 Second Ago
  • 14 Comments
      Doug
      • 3 Years Ago
      So when they say "sell" do they really mean sell or might they mean lease-only?
      Ernie Dunbar
      • 3 Years Ago
      I think that Toyota still thinks it 1996, and that these newfangled electric cars exist purely to appease governments, rather than to fill a market niche.
      Ernie Dunbar
      • 3 Years Ago
      Toyota, 1996 called. They want their electric car back.
      Dave D
      • 3 Years Ago
      Nice!!! Only states that adopt California's CARB standards are going to get any Toyota EVs for the foreseeable future. How sad. Why don't they just put up a sign that says "F you EVs. We're just hear to meet some mandate."
      j
      • 3 Years Ago
      Now it's the same old song But with a different meaning Since you been gone It's the same old song But with a different meaning Since you been gone A sentimental fool am I to hear a old love song And wanna cry But the melody keeps haunting me Reminding me how in love we used to be Keep hearing the part that used to touch my heart Saying together forever Breaking up never It's the same old song But with a different meaning Since you been gone It's the same old song But with a different meaning Since you been gone These not available beyond CA announcements are getting...
      EV Now
      • 3 Years Ago
      I've been saying for a long time that Toyota & Honda's interest in EVs is purely for CARB.
        2 Wheeled Menace
        • 3 Years Ago
        @EV Now
        NAILED IT!!! California's neighbor, Oregon, is gaga for electric cars, particularly the Portland area. If they haven't crunched the numbers and came to the conclusion to sell to my state, then they are lying through their teeth.
      Roy_H
      • 3 Years Ago
      This quote "of only regional interest at this point." is quite strange. Bob Carter, representing Toyota, must be referring to Toyota's marketing perspective, that is Toyota is only interested in a single region. Certainly from the customer point of view, the interest is continent wide. Much as we dislike it, the reality is that introductions for essentially unknown new technology is easier to handle if done slowly in confined areas. Toyota will wait until they have their own new advanced electric drive train, or gain confidence in Tesla's ability to provide high volume before they go nation wide.
      Nick From Montreal
      • 3 Years Ago
      This story makes no sense. Toyota will be building the RAV4 EV in Ontario, Canada. That's a long way to build a car that would only get sold in California. Toyota wants to make money, so I'm sure they'll sell each one they can produce. This is not another BMW/Mini trial scheme...I hope. Toyota have been misquoted recently, so until we get it from an official press release, I'd take this with a grain of salt.
      Mike
      • 3 Years Ago
      In Silicon valley, I see more than one Leaf per day and a Volt at at least 4 times per week. Can you say that where you live and work? I can understand that Toyota wants to concentrate its efforts where there are the most interested customers. They are building the RAV4 EV in Ontario because that's where they build ALL the North America bound RAV4's. Building it anywhere else is not practical - even with the transportation costs for the finished cars.
        paulwesterberg
        • 3 Years Ago
        @Mike
        No I live in the midwest and have never seen a leaf or a volt. They are not for sale here.
        GoodCheer
        • 3 Years Ago
        @Mike
        While there may well be more 'interested customers' in CA, the fact that you see them is, I believe, due as much to the fact that CA has been the perennial early launch market for each of those vehicles as to the potential market share.
        commentssyssucks
        • 3 Years Ago
        @Mike
        That's because they know that us damn liberal hippies in California are stupid enough to buy them! Disclaimer: Sarcasm intended, ignore comment if you didn't get it.
      dunnimage
      • 2 Years Ago
      I'll be at EVS26 presenting a paper from 4:30 to 6:00 on Monday, May 7, entitled "A Pedestrian Warning System fro Hybrid and Electric Vehicles" and it works with any car that has an OBD-II connector, like this RAV4 EV Jim Dunn
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