• 2011 MItsubishi Lancer ES.
  • 2011 MItsubishi Lancer ES.
  • 2011 MItsubishi Lancer ES.
  • 2011 MItsubishi Lancer ES.
  • 2011 MItsubishi Lancer ES.
  • 2011 MItsubishi Lancer ES.
  • 2011 MItsubishi Lancer ES.
  • 2011 MItsubishi Lancer ES.
  • 2011 MItsubishi Lancer ES.
  • 2011 MItsubishi Lancer ES.
  • 2011 MItsubishi Lancer ES.
  • 2011 MItsubishi Lancer ES.
  • 2011 MItsubishi Lancer ES.
  • 2011 MItsubishi Lancer ES.
  • 2011 MItsubishi Lancer ES.
  • 2011 MItsubishi Lancer ES.
  • 2011 MItsubishi Lancer ES.
  • 2011 MItsubishi Lancer ES.
  • 2011 MItsubishi Lancer ES.
  • 2011 MItsubishi Lancer ES.
  • 2011 MItsubishi Lancer ES.
  • 2011 MItsubishi Lancer ES.
  • 2011 MItsubishi Lancer ES.
Yoichi Yokozawa, CEO of Mitsubishi Motors North America, recently confirmed to Automotive News that a new Lancer SE will be arriving this fall as a 2012 model. The SE will feature the all-wheel drive of the Ralliart and Evolution models, but will be paired with the naturally aspirated engine found in the current DE, ES (pictured) and GTS trims.

Official details and pricing information has not been released as of this writing, but Automotive News reports that the SE will sticker for approximately $20,000. Mitsubishi says that the SE should account for 15 to 20 percent of all Lancer sales.

Adding the SE trim to the Lancer lineup is part of Mitsubishi's plan to someday sell 100,000 units in the United States again. The last time Mitsubishi sold over 100,000 vehicles in this market was 2007, when sales totaled 128,993.


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    • 1 Second Ago
  • 35 Comments
      NightFlight
      • 3 Years Ago
      I honestly don't even think this will account for a blip on the radar. The current Lancer isn't competitive as is, and $20,000 is a lot to pay for this vehicle. The Impreza is less expensive and Subaru has a solid future outlook in the US, stronger dealer network, and far better resale value.
        Justin Campanale
        • 3 Years Ago
        @NightFlight
        Rented a Lancer last year.It had one of the cheapest interiors known to mankind. It was terribly loud, and it felt like it was going to fall apart while doing 80 on the freeway.
      Justin Campanale
      • 3 Years Ago
      Mitsubishi..... what can I say? You used to have some of the most awesome vehicles on sale in the US. The Evo, the Eclipse, the Montero, the Galant AWD, the 300GT. Now the 3000GT is gone. The Eclipse has turned into a 3500 pound Dodge Caliber. The Galant is all but a good memory. The Monetro has been replaced with the POS Endeavor, the Evo pales in comparison to the 135i and STI, the Lancer no longer is what it used to be. Use your dealer network to first get Peugeot and Citroen into America. Use your partnership with PSA to benefit your lineup. Rebadge the Peugeot RCZ as the next Eclipse. Base the next Lancer off the C4's platform and actually make it competive, base the next Galant off the 508's platform. Do whatever it takes to return to making the amazng cars that you used to make. Just a suggestion.
        AcidTonic
        • 3 Years Ago
        @Justin Campanale
        You nailed it. The problem is always that the reason they *think* we buy cars is not the actual reason. Thus they believe they know everything and label tuners as a problem rather than the mechanism that drives the uninformed to purchase a car. They think tuners are all broke 16yr olds with no middle ground. I inform my entire family which vehicles are worth getting when they start shopping. Without appeasing me, you fail to appease people who listen to car geeks like me because I tell them it's junk or lacks potential. Clearly the Evo IX is now a perfect example of that..... There is a HUGE backlash and people are gobbling up the used Evo IX's instead of purchasing the X. The features can be reversed to sound like the IX is a major upgrade to the X. Introducing the 2006 Evolution IX, now improved upon the 2008 Evolution X. MR models now get a 6 speed manual, or a 5spd. No more automatic 6spd. Since everyone tunes the ACD and disables AYC, we've removed it to provide a stronger rear differential. Weight has been cut by nearly 250lbs from 3527 to 3285 and that's with moving the battery from the trunk back to the engine bay (which means you can put it back in the trunk and *still* improve weight distribution. To lower the price of the vehicle we allow a special tuner RS model which is even lighter and can shave nearly 500lbs from the outgoing 3527lb Evo X. Fuel economy bumped by 2mpg from 17/23 to 19/25. Clutch master cylinder is now metal and not plastic like the Evo X, so aftermarket clutches won't break it. The differential pin issue on the X has been fixed on the IX. Also the fuel relay recall doesn't apply to the IX, that's fixed too. We moved the turbo back to the front of the motor where people can reach it to perform boost leak tests and turbo swaps without working behind the motor. Then you wake up and realize the X replaced the IX and the above announcement was for the older car. I swear their product releases read backwards and keep getting worse.
      TruthHertz
      • 3 Years Ago
      Other than the fact that it is slow, noisy, and gets almost worst in class fuel economy, this will surely drum up sales.
        askroon
        • 3 Years Ago
        @TruthHertz
        Huh? My manual 08 Lancer ES has great acceleration, gets 30mpg, and at 80mph the only thing I can hear is a faint wind noise.. no engine noise whatsoever and great insulation... plus the rockford fosgate system is amazing! My complaints with the Lancer include the low quality plastics and seats which become uncomfortable after 2 hours of driving. But none of what you have mentioned.
        TruthHertz
        • 3 Years Ago
        @TruthHertz
        There are cars currently on the market that get 40 mpg while yours gets 33 mpg (2011 per the EPA). And the kicker is that the Lancer isn't any less expensive. The sad part is that the Kia Forte uses a derivative of the same engine. It got better economy than the Lancer's optional CVT with an old school 4 speed automatic and now gets 37 mph hwy with a newer 6 speed auto unit. Also, your Lancer is only rated 29 mpg hwy which is BEYOND pathetic. At the time, the outgoing V6 Kia Optima only gave 1 mpg up to your 4 cylinder compact.
          askroon
          • 3 Years Ago
          @TruthHertz
          Hmm.. I get 30 in the city and usually around 34 on the highway... maybe cuz its a stick? Also I'm sure this car would be really slow as an auto. Ill tell you why I got it though. They gave me a $19k car with touch screen nav, music hard drive, sirius, smartkey, manual, no sunroof (I don't like sunroofs) lip spoiler and chrome lower window trim for $15k because they wanted to get their stickshifts off the lot. Also its not so compact, has tons of rear head and legroom and is bigger than a diamante was 5 yrs before.
        A TK
        • 3 Years Ago
        @TruthHertz
        Fuel economy worst in class? I run back and forth to Cali from vegas and I average 40 MPG. A Trip there and back usually lands me on half a tank. DEPENDING on how I drive/shift/brake just like any other car. http://img.photobucket.com/albums/v377/tk4christ16/IMG_20110523_205004.jpg I think you must have experienced a CVT...which really SUCKS in any car you drive because it keeps your RPMS high but your torque low...which is actually WORSE than a regular auto.... but thats just my opinion I usually have to fill up once every three weeks on a regular work week..
        Jimmy
        • 3 Years Ago
        @TruthHertz
        Most dont get 40 mpg, like the mazda 3 for example. The Lancer gets good acceleration and quite good in comparison. Stop the hating, you sound like a child!
      4 String
      • 3 Years Ago
      Build something like a 3000gt / old school eclipse plz Mitsu. Jackie Chan can't sell your cars forevah (anyone remember the 80s/90s?)
      carfan
      • 3 Years Ago
      Dear mitsubishi, i got so excited reading the news that I peed in my pants, With love carfan
      SpikedLemon
      • 3 Years Ago
      How about some sound deadening; it's DESPERATELY needed.
      kericr
      • 3 Years Ago
      The last time Mitsubishi sold over 100,000 vehicles in this market was 2007, *the last time the Evo was better than the STI* when sales totaled 128,993. FTFY. Mitsubishi needs to realize that their halo car is what drove people to their dealerships to begin with. If they fatten up the Evo and turn it into another Eclipse or even worse, green it up, they might as well close up shop here.
        MopaRalliart
        • 3 Years Ago
        @kericr
        Pay attention on their small sales numbers.... the evo is defiantly not the volume seller here...
      ShadowVlican
      • 3 Years Ago
      adding AWD to the N/A trims?? talk about slow...
      yorkdevil7
      • 3 Years Ago
      Awesome, can't wait!
      EVO MAN
      • 3 Years Ago
      Getting my Lancer Evolution in the spring :)
      Bryan Lund
      • 3 Years Ago
      Vantastic news for us Mitsubishi Lancer chowhounds. Excuse while I feed my Chow Chow another chunk of steak and let me get back to new world order car news. Whoo-hoo! The carmaker from Japan is showing further signs with the release of the AWD Lancer SE for $20,000 that they are listening to their fans. And that they are going to be our carmaker on in to even further nasty turnings of the economy...I mean even further on down the road. An AWD Lancer GTS for...oh...$24,000 or so and the show will just keep rolling on further. Mitsu rocks!
      Ms. Alexis Ruiz
      • 3 Years Ago
      Let's hope we get a M/T for this :) exciting news indeed!
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