Pagani unveiled its new supercar, the Huayra, to the media at the Pasadena Art Center Colleage of Design this past week. The car was initially introduced to a world-wide audience at the Geneva Motor Show in March, but this is the first time the car has been seen on North American soil. In fact, this is the first time Pagani has officially brought any car to the United States despite producing its first supercar, the Zonda, for more for than a decade. Company founder Horacio Pagani said that the reason his company is only now beginning to sell cars in North America isn't for lack of potential customers. According to Pagani, there was actually quite a bit of interest in the car, but unlike other supercar makers, he is in no rush to expand too quickly.

"At the time, the production capacity was not enough to fulfill all the demand an inquiries that we got from our worldwide customers," he told us through his Italian translater. "The customers for these very special high end cars are very sophisticated, and when they come to Pagani they have to get not just a supercar but super attention and service together with the car. It's not easy to properly look after each of them, so this is why, step-by-step, we are developing new markets just to make sure that every new customer coming into the Pagani family is very well looked after and pampered by our staff and to meet every request."

Unfortunately, that attention to detail and customer service means that U.S. buyers will still have to wait a little longer before getting their cars. Horacio says that current customers need to be attended to before orders from new markets can be handled. "Pagani plans to enter the U.S. market only at the end of the 2012," he told us. "We already have a huge demand for the car from our existing market, which is outside North America. We have to allow for some time for Pagani to fulfill the demand of the existing customer, and then start with our new ones."

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    • 1 Second Ago
      • 4 Years Ago
      Would rather have a Zonda. Every time.
      • 4 Years Ago
      While not a beautiful design, the details are fantastic. I especially love the shifter set-up, I may have to crib that design for my next project car.
      • 4 Years Ago
      what an incredible looking interior, not necessarily beautiful, but it really looks like a raw machine or something. one things for sure, you will never mistake being in a pagani for something else....
      Ward W Bond
      • 4 Years Ago
      Am I the only one who thinks the wheel design is an afterthought? Looks like something you buy off the rack. The car has a controversial design, which sets it apart. But the wheels need a redo.
        • 4 Years Ago
        @Ward W Bond
        No, I bitched about it on AB when it came out. They look like aftermarket wheels... from 1996. Completely awful.
      • 4 Years Ago
      Mmmmm one of these and a LFA would be sitting outfront my house...... If I had the money lol
      Jorge Duran
      • 4 Years Ago
      I don't want to wait until 2012. I want it nowwwwww!
      • 4 Years Ago
      So cars are coming by the end of 2012? I guess that gives us all some time to figure out how to pronounce the name.
        • 4 Years Ago
        i still can't really pronounce it, it always ends up as "huora"... which means "*****" in Finnish language
      • 4 Years Ago
      My 5yr old nephew has a black and white karaoke machine that looks awfully similar to the center console. Also those holes on the seats are very thoughtful. The filthy rich shouldn't ever have to use a gas station or McDonald bathroom.
      • 4 Years Ago
      Okay, how the hell do you pronounce Huayra?
      Alma V. Hassan
      • 4 Years Ago
      I wish they went with an 'angry face' rather than a 'smiley face'... It would definitely look more aggressive than it does now... But overall, still a sexy machine...
      • 4 Years Ago
      I thought they couldn't sell in the US because they were denied an advanced airbag waiver.
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