The Environmental Protection Agency (EPA) and the Department of Transportation (DOT) recently unveiled new window stickers that are going to be present on all vehicles starting in 2013. All future window stickers will feature a Quick Response (QR) code, which can be read by the smartphone of a prospective car buyer. Nissan elected to stay a step of ahead of the new window stickers, and is the first automaker to implement QR codes in its 2012 model year lineup.
On Nissan lots right now, the 2012 Altima and Sentra display the data-rich boxes that work with the camera on your phone. Once scanned, the QR codes can provide:
  • Specific vehicle information, including grade walk, key features and available accessories
  • Video based product overviews
  • Image gallery
  • Incentive offers
  • Dealer inventory
  • Request a quote capability
  • Join mailing list request
  • Dealer location support
Nissan will continue to add the codes to the rest of its 2012 lineup. Click past the jump for more information on the QR codes, and to read the full press release.
Show full PR text
NISSAN LAUNCHES INFORMATION-RICH "ON VEHICLE GRAPHIC" QR CODE CAMPAIGN ACROSS ALL 2012 NISSAN VEHICLES

– Quick Response (QR) Code Window Sticker Added to All Vehicles, Providing Enhanced Interactive Customer Shopping Experience –

Nissan today announced that it is the first Original Equipment Manufacturer (OEM) to offer Quick Response (QR) codes on individual vehicle window stickers across its entire lineup, beginning with 2012 models. Rolled out in June with the launch of the 2012 Nissan Altima and Sentra, the QR codes link consumers to additional vehicle information, providing a free, enhanced interactive shopping experience via the most popular web-enabled iPhone, Android and Blackberry devices.

"Nissan's new QR code program puts important decision-making information at shoppers' fingertips while on dealership lots, helping sales personnel make a more effective presentation, as well as providing customers with a 'silent salesperson' if they are shopping the lot after hours," said Jon Brancheau, vice president, Marketing, Nissan North America, Inc. "It's a true mass market effort across all products and all Nissan dealerships nationwide – part of our pledge to bring innovation to every aspect of the vehicle design, buying and ownership experience."

The Nissan "On Vehicle Graphics" system utilizes QR code technology, which is easily accessed by a large group of customers through a wide array of QR code readers.

Key information available through the QR codes includes:
Specific vehicle information, including grade walk, key features and available accessories
Video based product overviews
Image gallery
Incentive offers
Dealer inventory
Request a quote capability
Join mailing list request
Dealer location support

"Initial consumer response, based on early 2012 Altima QR code availability, has been extremely encouraging, with consumers viewing multiple pages and requesting follow-up information regarding current offers and inventory," said Brancheau. "It's one more way Nissan helps the consumer by delivering content on their terms."


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    • 1 Second Ago
  • 14 Comments
      Shotgunner
      • 4 Years Ago
      Can you picture someone scrolling through an image gallery of the car he's standing next to on a car lot? I can.
      Curtis
      • 4 Years Ago
      who goes to buy a car without already knowing this information?
      samabuelsamid
      • 4 Years Ago
      This QR code has nothing to do with any mandates. The new EPA fuel economy stickers that come into effect next year include a QR code that takes you to the EPA fueleconomy.gov site so you can get more information and compare fuel economy of different vehicles. The QR code that Nissan is adding takes you to the NissanUSA web site to get more information about the car that carries the sticker.
      sp33dklz
      • 4 Years Ago
      I think it's fantastic. I can picture people standing on the lots, pointing their phones and watching videos and being given information they want on the vehicle in question. I can also see angry car sales-people feeling pushed out of the buying experience as consmers finally get tired of their ancient, childish, and pushy sales tactics. The less sales-people cramming and swarming a car lot, the better the buying experience.
      dontneedpants
      • 4 Years Ago
      A fun new playground for hackers.
      Andre Neves
      • 4 Years Ago
      Once scanned, the QR codes can provide: Specific vehicle information, including grade walk, key features and available accessories Video based product overviews Image gallery Incentive offers Dealer inventory Request a quote capability Join mailing list request Dealer location support ...So what do we need salesmen for? Oh right, to screw us and give us the deal that makes them the most money. I get it. They're taking out the "knowledge"(if there was any left) out of the salemen.
      Andre Neves
      • 4 Years Ago
      Uhh, why will this be mandated in 2013? Just another example of our retard-run government increasing dept like it's nobody's business.
      Nick Holliday
      • 4 Years Ago
      Chevy started this last month. It's up to the dealers to participate. Personally I think QR codes are more noise consumers don't need, but to each their own.
        Mr. Sunshine
        • 4 Years Ago
        @Nick Holliday
        Actually, I love QR codes. I think every business card should one. It makes adding contacts so much easier. For cars, it'll be great for finding to say... what EPA numbers actually mean.
      Oceanblue78
      • 4 Years Ago
      My 2012 Focus has some on the glass...not sure what for tho lol.
      NissanGTR
      • 4 Years Ago
      First its harmless, then it connects to your black box for law abusers(enforcement).
      Iris
      • 3 Years Ago
      Thank you for exploring the world of QR Codes in your blog. Letting people know about them I'd the first link to making them mainstream. Please visit my QR Code resource website for a free ecourse and QR Code generator http://www.businessrefinery.com/barcode-generate/vbnet_barcode_generator.html
      HIlltop Nissan
      • 4 Years Ago
      We think this is a great idea for consumers! We're proud to be able to participate in helping future car buyers shop with endless knowledge of the vehicle they're thinking of buying. We all know car shopping is long and time consuming, the QR codes will make it a little easier come decision time.
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