BYD e6-Eco

At the 2011 Detroit Auto Show, Michael Austin, BYD Motors vice-president of marketing and public relations, confirmed U.S. pricing for the automaker's electric e6 crossover and its F3DM plug-in hybrid sedan. It was at that time that Austin revealed that BYD intends to sell "tens of thousands" of each vehicle here in the States by the end of 2012. Well, not much has changed 'cept that it's now Stella Li, senior vice-president of BYD, confirming the automaker is on track for its mid-2012 retail launch of the e6.

Li told Plugin Cars that e6 sales to consumers will commence in the second quarter of 2012. Furthermore, Li claims that BYD's pair of electrified vehicles have passed the U.S.' required safety tests and that the results will be released in the fourth quarter of 2011.

Talking range, Li claims the e6's massive 60-kWh battery pack is good for up to 150 miles, even with the A/C cranking and the vehicle encountering some hills. Li says that, in the city, the e6 has an honest 200-mile range and claims, "Nobody can really compete with us." Nobody? Perhaps BYD is purposely overlooking the rangy Tesla Roadster.

[Source: Plugin Cars]


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    • 1 Second Ago
  • 14 Comments
      Bryan Lund
      • 4 Years Ago
      Will the 150 miles turn in to 105 miles in real world driving?
      Nathan Lemmon
      • 3 Years Ago
      If we hit five dollar or more gas the economics become interesting.
      Levine Levine
      • 4 Years Ago
      More competition, the better. Imagine Prius, Leaf and selling for less than $20k.
      Edge
      • 4 Years Ago
      > Perhaps BYD is purposely overlooking the rangy Tesla Roadster." Well the Roadster is not even in the same car segment, so I would say their claim is accurate.
      Spec
      • 4 Years Ago
      I wonder what the price will be. Why not reduce the battery size a little and reduce the price more? But perhaps it will be pretty cheap in which case it will be a disruptive vehicle if the quality is there. Buffet will come out the winner again.
        Marco Polo
        • 4 Years Ago
        @Spec
        With all due respect to 'the Oracle from Omaha', BYD, is far from producing a viable EV.
      harlanx6
      • 4 Years Ago
      Are the wealthy going to buy a Chinese niche car? I doubt it. I doubt anyone else can risk the capital investment on an unproven Chinese car. I will admit 150 mile range is usable, but at what price?
      markkiernan
      • 4 Years Ago
      Sadly it will be almost impossible to sell these cars. Unless they are sold for less than 20k, they have everything going against them, Made in China being the worst part. It will be an uphill struggle.
      Ford Future
      • 4 Years Ago
      An electric wagon with a 150 mile range will be a tough competitor, even if it's made in China.
      Taggart
      • 4 Years Ago
      Hah! When I first glanced at the article and read 'Li', I thought, "oh, Li-ion...they sure need a copy editor". Funny that an executive named Stella Li is peddling Li-powered cars--very appropriate!
      • 4 Years Ago
      Took a visit by the the BYD booth the past two years at the North American International Auto Show and I was suprised how bad the build quality and the quality of the materials were. I was hoping that they would upgrade after the first year but nothing changed. Maybe they are keeping the price down by using cheaper materials. Before they can be taken seriously, something needs to be done about that.
        electronx16
        • 4 Years Ago
        You should have taken a look underneath it. From pictures I saw 2 years ago it's pretty much DiY job. It was very clear that it took years of further developing which was consistent with the many missed deadlines. Maybe they made progress since but BYD is famous for over promising and under delivering. There was a time Warren Buffett's investment in the company made it so credible stocks hit $85 (HK) quadrupling his investment. Today at $22(HK) it's become something of an embarrassment for Berkshire Hathaway. BYD is a cowboy in the wild west that's China's booming economy building it's dreams stealing other people's ideas, but I doubt it will still be around once the frontier days are over.
          Marco Polo
          • 4 Years Ago
          @electronx16
          For once I must agree with electron16. The above post is a very accurate summation of BYD's position and product. Even in the PRC the company is really reliant on Bus sales to generate revenue. .
          Smith Jim
          • 4 Years Ago
          @electronx16
          People will tolerate low quality when it comes to products like plastic toys and small appliances but people expect high quality when it comes to cars. I think BYD is going to have a very tough time competing in the big leagues.
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