Fiat's return to the States after a 28-year absence has sent sales of its too-cute 2012 Fiat 500 soaring. Even better for Fiat, more than half of U.S. buyers are shelling out the dough to put higher-end 500s in their driveways.

According to Automotive News, half of the 500s sold to date have been optioned with the Sport package, which commands a $2,000 premium over the base Pop version. Around 20 percent of buyers are going straight for the Lounge models, which start at $19,500.

With the car's enviable spot as a style item adding to the madness, things are looking pretty sweet for Fiat at the moment.


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    • 1 Second Ago
  • 90 Comments
      CarCrazy24
      • 3 Years Ago
      Glad to see a new to the U.S brand getting success here...hope to see more models from Fiat in the future..Alfas would be nice =)
      kevsflanagan
      • 3 Years Ago
      Starting to see more of these on the roads and yesterday I seen the drop top version. Yes its not a car for everyone but if your single and live in the city its a perfect car for you. They will stick around thanks to advertising and a decent car network since they are able to piggyback on top of Chryslers dealerships. What can I say I'm a fan of small cars, makes people driver safer. I've never had a run in with a jerk MiniCopper driver ever.
      sinistro79
      • 3 Years Ago
      It's sort of a funny thing...nobody in the classic Italian car community ever believed that Fiat would come back if you asked them five years ago. The buzz was always about Alfa Romeo being on the verge of coming back to the states. Now that Fiat is here and experiencing some success, I don't see why Fiat wouldn't be working feverishly to make Alfa a stateside brand again.
        Camaroman101
        • 3 Years Ago
        @sinistro79
        if they do come over sign me up for a brera
          Carlo Sirna
          • 3 Years Ago
          @Camaroman101
          Sorry, but the brera actually went out of production in september 2010... Anyway I can tell you that I'd go over to the Alfa 159 instead: being italian I see many of them every day... and the 159 has the same style (actually I find it looks better than the brera) and is a real 5 passengers sedan. The brera is heavy and unpractical. P.S: one of my cars is a Fiat Panda, which is the car the Fiat 500 (and the Ford Ka... yes: Ford) is based on. I can assure you it is a very reliable car. You can think of the panda as the "who cares about fashon: I need space inside the car" version of the fiat 500.
      neonrt
      • 3 Years Ago
      It seems to be a very polarizing car. People who like it, love it. People who don't like it, hate it. There is not much middle ground. I think the people who are saying that it is too small, or not powerful enough for the money are missing the point. The car may be small and under powered, but for the money the content is there. It has every option you could want. How many cars under $20k offer free scheduled maintenance? Certainly it is not for everyone, but it has a place in this market.
      Mike Pulsifer
      • 3 Years Ago
      Hey Aaron, why the hate? It's a good daily driver and fun to drive. Granted, it's probably not all that great on the track, but how many people do that? wife: traded in her GLK 350 for a Lounge me: traded in my Z4 for a Sport both of us: happy
      ACSRHS
      • 3 Years Ago
      I saw a Lounge model in the deep brown color (actually, I've seen a lot out here in SoCal) and it looks great! It stands out very well and people love it because it's Italian. So I don't think many people (especially young ones like us) have a stigma of Fiats being unreliable as some "haters" might suggest.
      ccl4151
      • 3 Years Ago
      I own a Maserati Grand Sport,and will buy a 500 Abarth when they arrive,also an Alfa Romeo.
      ccl4151
      • 3 Years Ago
      I own a Maserati Grand Sport,and will buy an Abarth 500 when they arrive.I have owned Alfas in the past,and think Italian cars are some of the best designs around.So the haters can go drive Ford and GM pickups.
      John Montgomery
      • 3 Years Ago
      Since 2009 the brands Pontiac, Hummer, Mercury, Saturn are long gone. Saab now holding on by a thread. So Fiat bravely returns to North America in a near depression enviornment to literally rescue Chrysler when NO ONE ELSE would or could. The new team of Chrysler/Fiat introduces 16 new and very much improved products in 2 years, pays back all the bailout loans with interest while sales are up 35%... and then Fiat buys up to 53% of Chrysler, builds and opens 90 new Fiat stores to provide American and Canadian DOMESTIC jobs. So after losing so many car brands here comes a company that brings all the high technology and financial strength (Ferrari, Maserati, Alfa Romeo, Magnetti Marelli, New Holland Tractor, Kobelco excavators, Case Backhoes, et al) to America plus a new CHOICE on a small fuel efficient car. Then, after all is said and done...some folks commenting here still want to trash the company? Everyone should be applauding the monumental efforts made to rescue an American icon and bring a new brand successfully into North America. They are succeeding, in spite of an enviornment laced with obvious ignorance.
        Andrew
        • 3 Years Ago
        @John Montgomery
        Couldn't have said it better myself. I truly applaud Fiat's achievements globally, but especially here in the US, not only under their own brand, but most certainly with Chrysler.
        kmanning83
        • 3 Years Ago
        @John Montgomery
        I think it's a little early to start labeling Fiat's US business endeavor as a success. The 500 just started selling (and hasn't even met initial sales projections) and the Fiat-based Chrysler models haven't even hit showroom floors yet.
      • 3 Years Ago
      [blocked]
        Zacarious
        • 3 Years Ago
        The Fiat 500 is far from ugly. My personal opinion is that it has the most character of any new car available(at least in the U.S.). As soon as we get a dealership in Iowa I will be going for a test drive, and most likely purchasing one.
          kingrat001
          • 3 Years Ago
          @Zacarious
          I can't really think of anything uglier right now.
        Quen
        • 3 Years Ago
        Me
        Phontsolo
        • 3 Years Ago
        Your moma...
      • 3 Years Ago
      [blocked]
        Guy Inkägnētō
        • 3 Years Ago
        In your avatar, is that the same helmet that you're required to wear when you walk around freely, as prescribed by your doctor? I applaud your comedic skill in associating the Fiat's name with a monetary amount of the same value. Five hundred dollars is an absurdly low amount that is downright belittling. Five hundred dollars is all I'd pay for a car that is an absolute joke and total embarrassment in my eyes. Of course, paying nothing for something that displeasing is simply out of the question, especially in this failing economy. For someone who has to wear a helmet, you sure put a lot of thought into your humorous quip. You would be able to drive a Geo Metro all by yourself?! Congrats, man! Your caretakers and physicians must be so very proud of your progress. I hope that in the future you improve to the point where you'll no longer have to wear a helmet, your cognitive skills will improve, and that you receive basic grammar lessons from a private tutor.
      Master Austin
      • 3 Years Ago
      Now in about a year or 2 we'll start hearing the customers whining about the bad reliability the car possesses, and then, what else is new...I dont know why some people do this to themselves instead of waiting awhile so they can prove themselves in terms of dependability.
        Easy_Eight
        • 3 Years Ago
        @Master Austin
        The mechanically identical Panda's been on sale since 2003.
        Carlo Sirna
        • 3 Years Ago
        @Master Austin
        It is so unreliable that Ford itself decided to buy that platform for building the Ka. The fiat panda/500 is the most reliable city car platform sold in europe. POINT. This has also been confirmed by GERMAN auto magazines, which are not exactly fans of italian products
        viper3ez
        • 3 Years Ago
        @Master Austin
        IF "some people" waited for 2 years, who is going to provide said "dependability" stats? you seem to forget this is not a newly made car. been selling for years outside the US. of course, you forgot that. if blog commenters were buyers, i would feel bad for manufacturers
        Andrew
        • 3 Years Ago
        @Master Austin
        The car has been out in other countries for years. The 500 has shown to be pretty reliable so far.
        Carlo Sirna
        • 3 Years Ago
        @Master Austin
        The fiat 500 has been selling since 3 years ago in europe, and is well known for being one of the most reliable city car available on the market, along with the fiat panda it is based on. You are just living in the past. I actually think it is a pity that the 1.3 MultiJet diesel engine won't be available in USA.
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