The British are invading Germany. Not with tanks or planes, but with a new Land Rover Defender concept that is set to make its debut at the 2011 Frankfurt Motor Show. Land Rover reportedly believes its time to make an important decision regarding the future of the Defender, and that means a new model will be developed or the tough SUV will be dropped from the lineup.

Land Rover and Indian-owners Tata understand that the Defender is an iconic member of the family, but they also realize the Defender has come to a cross roads in its life cycle. The current iteration will meet European emissions regulations through 2016, but that doesn't mean the current vehicle will sell the way Land Rover needs it to, as the target sales figure is between 60,000 and 80,000 units annually.

Regardless of their indecision, Land Rover is set to bring a concept version to Frankfurt. Perhaps this move is to gauge media and consumer interest in an all-new Defender. We say bring it Stateside, and let the U.S. car buying public help chip into that annual sales goal.


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    • 1 Second Ago
  • 15 Comments
      ERNSTEVERYTHING
      • 3 Years Ago
      60 years in the making and they manage to make it ugly.. with those crap lights..
      Xedicon
      • 3 Years Ago
      I am a Jeep guy, always have been but... PLEASE DON'T DROP THE DEFENDER IT'S TOO AWESOME! Ahem... So yeah, the Defender is to Land Rover what the Wrangler is to Jeep. I say freshen it up a bit, maybe some light styling tweaks and interior updates, but don't change it fundamentally and it will continue to charm!
      Tyler
      • 3 Years Ago
      Dear Tata, Please don't eff up the Defender. Cheers, Tyler
      Avinash Machado
      • 3 Years Ago
      Would be nice it it remained a basic,no frills Off-Roader.
        throwback
        • 3 Years Ago
        @Avinash Machado
        Unfortunately for what they will have to charge for it, it wont be bare bones. The current one is pricey.
      ramairjer
      • 3 Years Ago
      Bring it State side and make it a real off roader, not a luxo barge soft roader.
        rover'd
        • 3 Years Ago
        @ramairjer
        I don't know if you have driven a new LR3/4 or Range Rover off-road, but I wouldn't say it's a soft roader. They are still very capable off-road. Even James May was impressed with the new Evoque off-road in Death Valley, but I must admit I don't like it much.
          wilkegm
          • 3 Years Ago
          @rover'd
          Real offroaders don't come with 255/55R19 tires. IFS/IRS on air is nauseating off road. Sure these go better than, say, an X5, but a D110 or even a 2001 Range Rover just go better off road.
      Easy_Eight
      • 3 Years Ago
      Needs to remain a commercial vehicle, IMO. Don't want the Defender becoming an "FJ Cruiser"
      elaimins
      • 3 Years Ago
      >We say bring it Stateside, and let the U.S. car buying public help chip into that annual sales goal.< Agreed. Hell, the US alone could buy 60 to 80K Defenders - if the price wasn't too crazy. $30 - $35 thousand apiece, and they'd go like hotcakes...
      Ace Convoy
      • 3 Years Ago
      I've always fancied a 4 door Defender or even the truck model but the two door....blech
      Bill
      • 3 Years Ago
      Can't they just put asmall v6 in this and it would pass emissions? Or a diesel? Its the best looking land rover . Love seeing them on the road, Mostly in the Hamptons
      skgs165
      • 3 Years Ago
      They don't need a "Fire and Ice" edition, they need to continue with the "Fire and Rescue" stance and upgrade the mechanics and interior for long-term, low-maintenence usage. Let the ponces get the spruced up Rangies and make the Landie more obtainable to the munies, the forces and the maintstream off-road fans.
      throwback
      • 3 Years Ago
      I've always liked the defenders, the color on this one is very nice by the way. I'm curious to see what Tata has up it's sleeve. Aluminum intensive body and clean turbo diesels no doubt, but the styling will make or break the new truck.
      KAG
      • 3 Years Ago
      I wish we got them more than the two years they brought them here,
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