Ford is offering car shoppers the opportunity to participate in a rather unique take on the test drive experience. Instead of simply handing over the keys and taking a lap around the block, Ford equipped a group of Focus test cars with telemetry equipment, commandeered a parking lot and set up an obstacle course. The data of the test run was fed through a recording device, and a real-life video game was born.

Players score points based on the way they navigate the course, and their time is taken into consideration. It sounds fun, but it's also allowing people to get up close and personal with the handling ability of the 2012 Ford Focus.

After watching the video shown after the jump, we can only say that we're rather interested in competing. We love driving, we enjoy video games and we're a competitive bunch here at the Autoblog.com HQ. If this event makes it out our way, just know we're gunning for the top spot.


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    • 1 Second Ago
  • 14 Comments
      Jonathan Arena
      • 3 Years Ago
      Genious. So much better than a boring ass test drive.
      Robert Sheehan
      • 3 Years Ago
      Sick of huge-ass manufacturers throwing tens of millions at marketing campaigns to create the "cool" and "hip" factor. First it's Scion/Toyota, now it's Ford. It takes years to get street cred among real tuners. You don't force-feed Fast and Furious down the throats of 20 year-olds. Though, of course, the people who will be buying these cars are 45 year-olds with mid-life crises...sigh.
        HydraulicDragon
        • 3 Years Ago
        @Robert Sheehan
        A Focus? For a midlife crisis? Really? It doesn't sound like you know what you're talking about at all. Many of the vehicles from the Fast and Furious movies were actually very quick cars, and some were built up specifically for the movies.
        AcidTonic
        • 3 Years Ago
        @Robert Sheehan
        Ever heard of an Evo? You know, Turbo 2.0 AWD with manual transmissions and stock 300 horsepower? Most people haven't unless they are enthusiasts. It's a Mitsubishi for nearly $35-$40 grand new. It looks like a normal daily driver if you remove the wing and the public has no clue what it is. Mine is already over 400 horsepower from a 2.0 engine. With full-time AWD I can reach 60mph in under 4 seconds and run the quarter mile in mid 11s. Oh and I have fun in the snow as opposed to parking my ride and I easily achieve around 28mpg highway with my mods. People have made over 1100 horsepower from this 2.0 engine. It holds world records and is basically the best inline 2.0 4cylinder the world has seen. Google "4G63T" if you don't believe me.
      • 3 Years Ago
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      • 3 Years Ago
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      black republican
      • 3 Years Ago
      "Sick of huge-ass manufacturers throwing tens of millions at marketing campaigns to create the "cool" and "hip" factor." - ROBERT I think companies like apple and Kia have proved that marketing is EVERYTHING. You couldn't have even gotten me to look at anything made by Kia a few years ago. But, because of their ads, they pulled me in to do test drives on the Optima and the Sorento. http://www.epinions.com/review/2011_Kia_Optima_epi/content_554427059844 Ford SHOULD advertise and make their cars as trendy as possible.
      • 3 Years Ago
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      Spartacus
      • 3 Years Ago
      I'd rather just go autocrossing... you don't have to worry about lame stuff like stopping.
      Craig Daitch
      • 3 Years Ago
      Jeff maybe we'll pull together a battle of the auto bloggers at World Headquarters before the summer's over! Thanks for the post!
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