We have to imagine that Chrysler is pretty upset with the 2011 Ford Explorer. After all, when it came time to name the 2011 North American Truck of the Year, both of the Pentastar's latest offerings – the Dodge Durango and Jeep Grand Cherokee – held two of the final three finalist spots, only to be beaten out by Ford's new seven-passenger crossover.

Dodge, for one, isn't going down without a fight.

This latest set of Michael C. Hall-voiced advertisements puts the 2011 Durango head-to-head with the new Explorer, showing off the Dodge's best-in-class towing and more powerful powertrain options. Be sure to note the fine print in the first ad where it says, "2011 Dodge Durango Citadel and 2011 Ford Explorer Limited equipped with their most powerful engines available." In defense of the Explorer, it's perhaps unfair to compare top-end powertrains when you're putting a 360-horsepower 5.7-liter Hemi V8 up against a 290-hp 3.5-liter V6, but, hey... Ford doesn't offer anything more powerful.

Follow the jump to watch both ads starring the 2011 Dodge Durango, and watch as it shames the award-winning Explorer with its brute force.





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    • 1 Second Ago
  • 396 Comments
      Darnell Morgan
      • 3 Years Ago
      I think a lot of people commenting miss the point of this commercial. You always market to your strengths. In this case, Chrysler is trying to appeal to the people who are turned off by the fact that the Explorer is clearly more crossover than SUV. While it might be true that the majority of people who purchased Explorers didn't use them for towing, there were still some of their customer base that did use them in that capacity and/or liked the fact that they had that capability should they need it. This is clearly the market segment that Chrysler is marketing to. The counter argument that Ford loyalist will make is that the 'enthusiast' customer who is looking at capability over fuel economy is small and that the Explorer is handily beating the Durango in sales so this argument is mostly mute. I can understand this argument, but it doesn't account for a few important factors: The Explorer was never Ford's product for people who were looking for max capability in an SUV. That customer was directed towards the Ford Expedition or the now defunct Ford Excursion. The Explorer was the 'average' SUV that could do everything well enough. It wasn't a towing mule but could be used for that purpose if needed. You could take it off road if you needed to. It sat 7 people in a pinch with the 3rd row. It excelled at none of these areas but it at least offered you a decent amount of performance in all areas key to an SUV(towing/performance, off roading, people moving). If you need more of any of the 3, step up to an Expedition or Excursion. The Durango had no smaller sibling to off load customers who were not looking for Max capability. What Ford is able to offer in two (3) seperate vehicles Dodge has to offer with just one. Ford has the Explorer, and the Expedition (with the EL). Dodge just has the Durango. While the Durango gets better fuel economy with its new V6 than it did with the older model, it won't beat the Explorers fuel economy. So they chose to compete where they had the advantage of competing. The Durango can't beat the Explorers MPG, but it does trump the Explorer in capability, and it even offers a decent enough capability against the Expedition when factoring in MPG
        • 3 Years Ago
        @Darnell Morgan
        [blocked]
        Thomas D Hilton III
        • 3 Years Ago
        @Darnell Morgan
        Dodge Durango Heat RWD 295 hp 260 lb-ft torque 16 city / 23 hwy Ford Explorer FWD 290hp 255 lbft 17 city / 23 hwy not much of a difference and youll get just about teh same Mileage in the high performance version of the V6 Durango.
      usmc32yr
      • 3 Years Ago
      Since Ford sells 3 Explorers every time Dodge sells one Durango ,that sould tell you something . This thing with horsepower is so full of crapola . If 400 is better than 300 then 500 should be even better . A person only uses about 200 in normal driving . If you are REALLY into horsepower the Ford Raptor is offered in a 800 HP after factory dealer option .
      smokerdokes
      • 3 Years Ago
      What Dodge didn't show was their truck falling apart after it pulled the Ford .
      Oceanblue78
      • 3 Years Ago
      Both are nice vehicles and Ford knew being down on towing would be somewhat of an issue. However, who is outselling who? Guess Ford had a better idea. MInus that tacky plastic at the bottom and a lack of a full tan interior.
      loadermanbmc
      • 3 Years Ago
      200,000 miles on my dodge pickup and no real problems. It must be the way you people drive.
        BELMO
        • 3 Years Ago
        @loadermanbmc
        Dodge builds a really good truck. However, their autos are not built as well.
        Doug
        • 3 Years Ago
        @loadermanbmc
        Does your Dodge truck have a Ford Cummins engine?
      Dan
      • 3 Years Ago
      What do you think will happen you you match a RWD with a FWD in a tow war?
      cpgmex
      • 3 Years Ago
      All things considered, I'd buy a Ford over a Fiat anytime..Fiat Ram has no identity.
      invmartyc
      • 3 Years Ago
      Durango, they are going to have to do a lot better job on them than they did when they were selling them before. They were such garbage that they stopped making them. According to their commercial the Durango was in Europe "kicking back" like it was some college grad hitch hiking Europe before they settle down to a job. They are going to be hard pressed to beat Ford.
      Lorraine
      • 3 Years Ago
      I just bought the new explorer and it is wonderful my daughter has one too, we are a ford family and always have been. This is a great vehicle and I think Dodge are just sore losers.
        larrysking
        • 3 Years Ago
        @Lorraine
        Of course it's great. It is American made. Enjoy your American made car! They are the best, all three companys. Beats the foreign junk people are shamed into saying they enjoy.
      Michael
      • 3 Years Ago
      These commercials are amusing, but I feel the most amusing part of these commercials is the tone of the voiceover, it's just funny hearing this droll, monotone voice in some commercials, lol.
      nobska44
      • 3 Years Ago
      FORD has always been a leader in vehicles, but Dodge has had many rejects/complaints in the past few years. The only Dadge of value is a RAM 2500 with a Cummins Diesel ! ! ! This Diesel is the real reason for Rams being so popular ! ! !
      dlshaffer
      • 3 Years Ago
      As I watch the video it appears it is a 2 wheel drive ford, not even spinning it wheels against a 4 wheel drive. Not vvery informative
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