It's go time over at the Modena headquarters of Maserati. The automaker itself set the ambitious target of doubling its sales figures, but its corporate overlord Sergio Marchionne wants the brand to increase their sales tenfold. That's ambitious and then some, and in order to get there, the Trident marque is going to need some new product.

Fortunately, Maserati has just such plans in store. And we already know a bit about all of 'em. The Quattroporte will be replaced by two new sedans – one smaller and one larger than the current model – while a new SUV is set to join the lineup for the first time. What we didn't know is that the sport-ute is set, according to reports, for unveiling at the upcoming Frankfurt Motor Show next month.

The vehicle, based on the latest Jeep Grand Cherokee, will likely debut in concept form at first. So it might be a while before we find out whether it will carry Maserati's own V8 engine or something from the Chrysler parts bin, but we should have a good idea of what we're looking at when the concept is unveiled next week. Stay tuned.


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  • 28 Comments
      rocketjohn2000
      • 3 Years Ago
      I feel two things brewing: 1) A vehicle without an audience 2) Massive depreciation on yet another Maserati...
      X
      • 3 Years Ago
      I think Maserati is getting a very VERY SWEET deal. Jeep makes some of the best Off Roaders. The Grand Cherokee is one of best SUV you get can buy. Cant wait to see the end result.
      svntsvn
      • 3 Years Ago
      Why buy a Jeep SRT8 with a Maserati badge????? Ohh thats right so you can sell vehicles and pretend it has a provenance to it from the name sake badge on the hood. Cut the ****. Its a Jeep. Just like the Porsche is a VW Toureg.
        eliotsmeliot
        • 3 Years Ago
        @svntsvn
        Or is a VW Toureg a Porsche at a nice discount? This might be the best ad for Jeep ever.
      KAG
      • 3 Years Ago
      So we will have a Maserati based on a Jeep that is really based on a Mercedes Benz ML. Wonder where the motor will come from.
      muppethead
      • 3 Years Ago
      This Fiat-Chrysler partnership has so much potential. It's basically propelling Maserati from a niche carmaker to something more akin to Porsche. I think this SUV is going to be a real Cayenne contender.
        stclair5211
        • 3 Years Ago
        @muppethead
        Cayenne is going to be near impossible to beat. Not only is it great, but it's been around and has established itself as the one to buy. Anything else is nice, but it's not a Cayenne.
          MachDelta
          • 3 Years Ago
          @stclair5211
          I disagree. The Jeep SRT-8 is a beast of an SUV, and not too far off the Cayenne mark... for half the price. Turning it over to Maserati could very likely birth a beautiful, beautiful monster.
          muppethead
          • 3 Years Ago
          @stclair5211
          I dunno, man. The Grand Cherokee platform is quite a good one, it underpins the Benz M-Class too. As far as style goes, I think Maserati can match Porsche in both exterior and interior design. I'll reserve my thoughts about performance until we know what powerplant this thing is gonna get.
      coralfangs
      • 3 Years Ago
      a lumberjack in tuxedo ...... sounds lukewarm
      icon149
      • 3 Years Ago
      considering the Cayenne pretty much saved Porsche, in-spite of what the "enthusiast" thought, I don't really think anyone at Fiat cares that enthusiasts won't like it! they are in business to make money, and selling a jeep at an astronomically large profit margin to people with more money than sense is a good idea. It worked for Porsche, multiple times in fact, and the enthusiasts are still buying 911's.
      sinistro79
      • 3 Years Ago
      There is not that much that's "proper" about a "Maserati SUV." The enthusiasts aren't going to like this very much at all. The least Fiat can do is fit this thing with an actual Maserati V8 engine instead of Chrysler's new Pentastar V6.
        Matt
        • 3 Years Ago
        @sinistro79
        And the enthusiasts didn't like the Cayenne or the Panamera but they are the number 1 and 2 best selling Porsche's of the year. It would be a damn shame though if they didn't put a proper Italian V8 in this thing, such as the Ferrari derived v8 from the granturismo.
      sstowes
      • 3 Years Ago
      I'm not a very big fan of the new GC. We had one as a rental for a week while visiting relatives and while I can say it's definitely a good looking, well-made vehicle (interior was truly wonderful), the ride is harsh and the seats pretty much sucked front and back. The harsher suspension may work for a sportier Maser though.
        Xedicon
        • 3 Years Ago
        @sstowes
        It's a very rare day on the internets to read a "I didn't like it post" that isn't full of immature BS, and yours is a refreshing change of pace! :)
        • 3 Years Ago
        @sstowes
        [blocked]
          Bill Burke
          • 3 Years Ago
          Nick, are you kidding me? Have you been in a GC Limited? It's absolutely beautiful, perfect fit and finish everywhere, every seam, every nook and cranny fits like a glove with top shelf materials. It's one of the most comfortable vehicles at any price and the experts agree. This is the most awarded vehicle in its class, ever and it rides, handles and performs like nothing else. Nick, get real !!!
      dukeisduke
      • 3 Years Ago
      So much for brand identity.
      Mundotaku
      • 3 Years Ago
      Maserati TC anyone?
      Redline
      • 3 Years Ago
      Noooooooo Maserati! Why for the love of all that is sacred why!
        brian
        • 3 Years Ago
        @Redline
        For the same reason Porsche has a Cayenne, Audi has a Q7, Cadillac has an Escalade, Lincoln has a Navigator & MK(Edge)...
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